Oct 24, 2021

The funding round was led by the growth equity investment company from the Trajano family, owner of the Brazilian retail behemoth Magazine Luiza; the startup plans to boost its operation in the U.S. and Mexico Image: Rock Content/Facebook The Brazilian startup Rock Content, focused on marketing products and services to build content experiences at scale, raised a $30 million Series B funding round led by Unbox Capital, the growth equity investment company from the Trajano family, owner of the Brazilian retail behemoth Magazine Luiza. Also participating in the funding were Provence Capital, BTG Pactual’s BTG High Growth Opportunities Fund, and Crescera Capital. The new funds will be used to boost its presence in the United States and Mexico , and to expand its marketing, sales, and product innovation operations. Founded in 2013 by Diego Gomes, Vitor Peçanha, and Edmar Ferreira, Rock Content already has about 2.500 customers in Brazil , the United States, Canada, and Mexico , including such brands as Spotify, Salesforce, and Oracle. The startup ‘s global talent network has 80,000 professionals and more than 500 partner agencies. Rock Content’s business model offers content marketing solutions that include planning, execution, and measuring results.