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Corporation
INTERNET | Internet Software & Services / Gaming
roblox.com

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Founded Year

2005

Stage

IPO | IPO

Total Raised

$919.74M

Date of IPO

3/10/2021

Market Cap

45.20B

Stock Price

83.98

Revenue

$0000 

About Roblox

Roblox (NYSE: RBLX) is a social platform that aims to help power the imaginations of people around the world, allowing users to create adventures, play games, roleplay, and learn with friends.

Roblox Headquarter Location

970 Park Place Suite 100

San Mateo, California, 94403,

United States

888-858-2569

Latest Roblox News

Commentary: Squid Game violence has crept into online content targeting young children

Oct 23, 2021

Commentary: Squid Game violence has crept into online content targeting young children Commentary: Squid Game violence has crept into online content targeting young children Parents are being warned about children copying games and violence and this might be due to the Netflix show’s presence on social media, says a media researcher. Father and daughter play the Squid Game at a park in Goyang, South Korea, Monday, Oct. 11, 2021. (AP Photo/Ahn Young-joon) The latest controversy to arise around Squid Game, restricted to viewers over the age of 15 in Australia, relates to the interest it has sparked amongst young children. This includes warnings from an Australian school that children as young as six are recreating games featured in the dark and gory hit show. A council in Southern England recently sent an email to parents urging them to “be vigilant” after receiving reports “young people are copying games and violence” from the show. In Australia, similar warnings have been issued by educators in Sydney and Western Australia. In Squid Game, characters compete for a cash prize by participating in challenges that augment classic Korean children’s games, with the “losers” being killed at the end of each round. Further emphasising the show’s twisted take on child’s play, these games are staged in highly stylised arenas, such as an adult scale children’s playground. After each challenge, these traditional children’s play spaces tend to be left soaked in blood and littered with piles of corpses. PERVASIVE PRESENCE ON YOUTUBE AND TIKTOK While the recent warnings urge parents not to let their children watch the violent show, their awareness more likely relates to its pervasive presence on social media, which has extended to viral content on TikTok and YouTube, popular with teenagers and children. Squid game in Roblox (Screengrab via Youtube/Jelly) The show is certainly a craze within children’s digital cultures. A number of successful channels on YouTube Kids, designed for those under 12, have capitalised on the Squid Game trend, including “How to Draw” character videos and themed Roblox gameplay videos. Roblox, a popular videogame with kids, enables users to program games and share them with other users. Squid Game has become a very common theme in these user-programmed games. Many Squid Game Roblox videos have hundreds of thousands or even millions of views. On both the kids’ and main version of YouTube, videos aimed at children feature people - often children - playing these Squid Game-inspired games in Roblox, with the “Red Light, Green Light” challenge emerging as a particularly popular trend. This challenge is also a trend on TikTok, with people emulating the game in a vast variety of real life settings and in videogames. The “Red Light, Green Light” scene has become one of Squid Game’s most widely shared moments: The giant animatronic doll that acts as a deadly motion sensor in this game has been used in many Internet memes and often features in video thumbnails. Related: MURKY BOUNDARIES BETWEEN ADULT AND CHILD-ORIENTED ONLINE CONTENT Given the show’s bright, childish aesthetics and focus on playground games, it is perhaps not surprising that viral online content appeals to children. But the boundaries between adult and child-oriented content online have always been murky. YouTube has been at the centre of a number of controversies regarding inappropriate content aimed at children. TikTok has faced similar controversies related to children’s safety on the app and problematic content being watched by children, such as anti-vaccine videos. Tik Tok allows full access to the app to children aged over 13 but reports show children much younger are using it. Alongside YouTube, TikTok is currently facing a United States senate hearing on kids’ safety. After a historic fine of US$170 million was imposed on YouTube by the US Federal Trade Commission in 2019, sweeping changes were introduced to make the distinction between adult and children’s content clearer on the platform. For instance, creators must now inform YouTube if their content is for children and machine-learning is used to identify videos that clearly target young audiences. Despite these changes, YouTube remains a very different beast to broadcast television, and content popular with children on both the main and children’s version of the platform often differs markedly from kids’ TV. Children’s YouTube content that riffs on Squid Game characters and scenes continues a longstanding trend of “mash-up” content for children on the platform. Related:

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Expert Collections containing Roblox

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Roblox is included in 5 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

B

Baby and Kids Tech

1,229 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

G

Gaming

4,635 items

Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.

T

Tech IPO Pipeline 2019

286 items

T

Tech IPO Pipeline 2020

282 items

Track and capture company information and workflow.

Roblox Patents

Roblox has filed 90 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Online gaming services
  • Wireless networking
patents chart

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2/28/2017

10/19/2021

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Virtual reality, USB, Media servers, Biological databases, Network protocols

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Roblox Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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