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Roadside Entertainment


Acquired | Acquired

About Roadside Entertainment

Roadside Entertainment is a sports and entertainment production company based in New York City and founded by veteran producers Ron Yassen and John Hirsch. The company produces projects in television, digital, and advertising, in both short and long form.

Headquarters Location

91 5th Avenue 4th Floor

New York, New York, 10003,

United States


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Latest Roadside Entertainment News

NBA Star Chris Paul Teams With Roadside Entertainment On Basketball Docu-Series Set At Historically Black Colleges

Jul 1, 2020

Speaking to Deadline from his home in Oklahoma City (where he plays for the Thunder), Paul said he plans to stay involved with the show even while taking part in the NBA’s season resumption in Florida. He said the subject of the series hits close to home given his upbringing in Winston-Salem, NC. “There was an HBCU right in my back yard,” he said, alluding to Winston-Salem State University. “For some reason, I just didn’t really think of it.” Instead, he got a scholarship to attend Wake Forest. “Today, kids’ mindsets have changed. We hope that this show will keep that conversation going.” Earlier this year, Paul formed a partnership with Anita Elberse, a professor at Harvard Business School, to bring her course in entertainment, media and sports to North Carolina Agricultural and Technical State University. Expanding to additional HBCUs in 2021, the course addresses emerging issues in the field of management as it relates to the business of sports, media and entertainment. “HBCUs historically have been at a competitive disadvantage with their basketball programs facing many challenges with funding, recruitment, misperceptions, and exposure,” said Chris Paul. “With the current racial awakening in our country prompting young athletes to look at where they play, it’s now more important than ever to shine a light on HBCUs and showcase their value in sports and society.” Becoming a father helped refocused Paul’s attention on HBCUs, and he listed for Deadline many friends and family members who have gone that educational route. “As I’ve gotten older, I’ve started to pay more attention,” he said. “I did the research.” He also got to experience the electricity of the crowd by playing in a 2011 exhibition game held at Winston-Salem State during the NBA lockout that year. Among the players on the court were LeBron James, Duane Wade, Carmelo Anthony, Kyrie Irving, Kevin Durant, John Wall and Rudy Gay. “You can look it up on YouTube – the atmosphere was unbelievable,” Paul said. “I know people who still rave about that game.” Achieving a point where HBCUs have that kind of consistent intensity, on the level of major conferences like the ACC, is possible, Paul said. “A lot of it goes back to funding,” he said. “I’m just excited that they’re starting to get acknowledged.” Yassen said Roadside, a producer of sports docs and shows like the ESPY Awards, is “excited to partner with Chris on this project. He’s a proven leader on and off the court. He brings limitless knowledge, resources, and integrity to this story.”

Roadside Entertainment Frequently Asked Questions (FAQ)

  • Where is Roadside Entertainment's headquarters?

    Roadside Entertainment's headquarters is located at 91 5th Avenue, New York.

  • What is Roadside Entertainment's latest funding round?

    Roadside Entertainment's latest funding round is Acquired.

  • Who are the investors of Roadside Entertainment?

    Investors of Roadside Entertainment include Mandalay Sports Media.

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