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shopltk.com

Founded Year

2011

Stage

Series B | Alive

Total Raised

$315M

Valuation

$0000 

Last Raised

$300M | 10 mos ago

About LTK

LTK is an invitation-only monetization tool for premium style publishers. LTK lets fashion bloggers and social-media personalities get paid by brands whose clothing and accessories they show off to their followers. The company's LikeToKnow.It product lets a select group of influential people tag Instagram photos with special links. Then, customers who sign up can like the tagged posts and receive an e-mail with a page featuring the clothes in the image and a link to purchase them.

LTK Headquarters Location

3102 Oak Lawn Avenue Suite 900

Dallas, Texas, 75219,

United States

972-707-8530

ESPs containing LTK

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Startups in this market provide software for managing influencer marketing programs. This includes solutions that manage links, define attribution models, track conversions, and pay commissions. Some solutions also allow marketers to find and activate relevant influencers to create content across channels.

LTK named as Leader among 9 other companies, including Mavrck, Traackr, and Smartfluence.

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Expert Collections containing LTK

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

LTK is included in 4 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

606 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

I

Influencer & Content Creator Tech

261 items

Companies that serve independent creators who want to monetize their own work, from content creation tools to administrative back-end platforms to financing solutions.

U

Unicorns- Billion Dollar Startups

1,190 items

LTK Patents

LTK has filed 24 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Affiliate marketing
  • Diagrams
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/18/2020

7/12/2022

Affiliate marketing, Diagrams, Social networking services, Digital marketing, Placeholder names

Grant

Application Date

12/18/2020

Grant Date

7/12/2022

Title

Related Topics

Affiliate marketing, Diagrams, Social networking services, Digital marketing, Placeholder names

Status

Grant

Latest LTK News

What Facebook’s New Tools Mean for the Influencer Marketing Industry

Mar 3, 2022

The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands. Getty Images. By Every change Instagram implements seems to spark influencer anger. Algorithm changes purportedly hide their content; removing “likes” supposedly makes content seem less appealing; making Reels and shopping tools more prominent on the platform worsens the user experience, some say. But after years of frustration, Facebook — Instagram’s parent company — is finally courting creators by giving them what they want: more tools to make money. At the end of April, Facebook announced that it will introduce new tools meant to improve the influencer experience on its platforms. Those include a matching tool for brands and creators and an affiliate marketplace that will enable influencers to get a cut of the sales from products they share. Influencers will also be able to have “Creator Shops” on their profiles, a feature previously only available to brands . Facebook declined to comment on the announcement further — and the timeline for the rollout of these features is still unknown. The catch is that all of Facebook’s new services already exist — they’re just provided by third-party firms, companies that have helped grow the influencer economy , giving Facebook’s platforms a boost in the process. But with Facebook soon to offer many of the services they provide in-house, there’s a risk that influencers could elect to use those tools instead, leaving these firms in trouble. Facebook has a history of copying the tools and features that make other businesses successful, which Mark Zuckerberg himself admitted during a US Congressional hearing in 2020 over the company’s alleged anti-competitive practices. (Zuckerberg did, however, deny that any of the company’s actions are illegal.) So far, Facebook has spared those third-party influencer marketing firms from the fate that other of the tech giant’s competitors have met. And even as they encroach on the territory of the companies that provide influencer tools, these updates are likely not a death knell, as the influencer marketing economy has grown to rely proportionately less on Facebook-owned platforms alone. A Boost for Influencers In the influencer space, the widespread sentiment is that Instagram is too big to ignore, but not as creator-friendly — or lucrative — as other platforms. Most social media giants have made public overtures to curry favour with influencers, particularly in the last year. TikTok launched a $200 million creator fund, with plans to grow to $1 billion over the next three years. In January, Snapchat introduced its TikTok competitor Spotlight, offering $1 million a day to users whose content went viral. YouTube announced both a $100 million fund meant to amplify Black creators and its first-ever beauty summit that will feature its top personalities. Even audio-only upstart Clubhouse is rolling out creator monetisation tools. Facebook’s announcement in April, then, should be encouraging for influencers. “To me, the biggest shift was just the overall messaging and saying, ‘okay, creators are really important to our platform,’ and that’s really something that [Facebook] hadn’t said and then put action behind,” said Mae Karwowski, CEO at influencer marketing platform Obviously. And even if the updates are coming after competing platforms introduced similar initiatives, Facebook and Instagram are still important enough to influencers’ businesses that its new features will likely be welcomed with an attitude of ‘better late than never’ as opposed to ‘too little too late.’ The biggest shift was just the overall messaging and saying, ‘okay, creators are really important to our platform.’ “[Facebook’s] scale and ability to both find audience and monetise could make [Facebook] platforms highly compelling for creators over time,” read a JP Morgan equity research note published on April 29 following the company’s first-quarter earnings. Janibel Rosanne, a beauty and lifestyle influencer with about 50,000 Instagram followers, said she expects the upcoming tools to be a “huge, expansive upgrade” to the influencer experience on the platform, which isn’t always frictionless. Influencers can find it more difficult to build a following on Instagram compared to other platforms, and say they are continuously told that they need to use new feature (like Reels) in order to surface their content to followers on the platform. The Instagram algorithm — which previously fed content to users in chronological order and now delivers content based on a user’s behaviour — is also a particular source of ire. “I think it’ll be a good way to grow and make money, but a lot of people are going to be hesitant at first just because it’s another thing that we have to worry about,” Rosanne said of the new tools. “It’s just another thing to add into the mix on social media and that can get overwhelming. Some of us are already overwhelmed.” Who’s At Risk? While analysts believe the new tools will be a boon for influencers, those tools could potentially disrupt existing businesses in the influencer marketing space. For businesses that operate as SaaS (“software as a service”) or “click and buy” marketplaces — where brands pay to be matched with talent in an automated way, for example — Facebook’s new tools may spell trouble. But the impact will likely only be intense for firms whose businesses focus disproportionately on Facebook-owned platforms. Firms that operate with a more comprehensive approach to influencer marketing — both in the platforms they work with as well as the services they provide — believe they are less susceptible to Facebook cannibalisation. ITB Worldwide, which offers influencer marketing services in addition to other creative and marketing services, views the new Facebook tools as a “complement” to its business, said managing director Emma Shuldham. “We’re in the business of influence that’s data-driven, but it’s the human insights that will ultimately be what services our brands and our clients,” she said. The idea of consolidating influencer operations to one platform once Facebook introduces its new tools — like its eventual brand-creator matching feature — may, in theory, be appealing to fashion brands. But in practice, fashion brands’ approach to influencer marketing must include other platforms to reach wider and often younger audiences who spend their time elsewhere. Meanwhile, though the details of Facebook’s affiliate marketplace are still unknown (for example, what percentage of a sale influencers will make from followers’ purchases), it seems to pose less of a threat to veterans in the affiliate marketing space — where influencers make a commission off of products they promote that drive sales. Content monetisation platform RewardStyle and its subsidiary, LikeToKnow.It, for example, allow consumers to shop influencer-curated shops through its app, but also use its affiliate links across platforms. Given the convergence in user experience across social media platforms , it’s likely that every social media platform will eventually take Facebook’s cue and creates a space for influencers to create their own shop pages. The consequence of that, however, is less efficiency for brands and influencers who will have to manage shops on several different platforms rather than one, said Kit Ulrich, general manager at LikeToKnow.It. “Imagine what that’s going to look like as a future of an influencer,” Ulrich said. “You’re building one shop and you’re figuring out how to market and bring your followers to one shop you own over time, or you can imagine a world where you’re managing eight different shops, and having to divide your time.” Related Articles:

LTK Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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LTK Rank

  • When was LTK founded?

    LTK was founded in 2011.

  • Where is LTK's headquarters?

    LTK's headquarters is located at 3102 Oak Lawn Avenue, Dallas.

  • What is LTK's latest funding round?

    LTK's latest funding round is Series B.

  • How much did LTK raise?

    LTK raised a total of $315M.

  • Who are the investors of LTK?

    Investors of LTK include SoftBank Group, Maverick Capital, Miroslava Duma, Veronica Chou and Nasiba Adilova.

  • Who are LTK's competitors?

    Competitors of LTK include Split Technologies and 2 more.

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