Revenu8

Jul 31, 2018

Email address: Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal communications, process documents, SEO, advertising etc. A post-grad in marketing communications, Sonali considers herself a learner – with a dream of writing a novel someday. “We find the style and lifestyle content we create to be an important and successful way to engage our audience without blasting them with sales and promotions.” James Einspahr, Digital Creative Director of Furniture Row talks to MTA about how to blend the digital experience and brick & mortar entity to perfection. Enticed by the possibility of disruption in offline retail, Chitra Iyer gets into a quick chat with Mark Cummins, CEO of Pointy, to understand how this small device can help offline retail stores take on the big boys of eCommerce. Sometimes knowing the obvious matters the most. Get an overview of an easy yet effective 10-point CRO strategy for your website to generate leads and drive growth with maximum brand impact. Social media algorithms are constantly evolving and so are the challenges associated with keeping up! These 5 social media challenges can be turned into opportunities by a marketer through some smart work.