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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
revenew.com

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Stage

Acq - Fin | Alive

Total Raised

$10.52M

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Revenew

Revenew is a through-channel marketing automation platform that brings control, transparency and a holistic view to channel marketing. With Revenew, enterprise brands are able to market to, through and for their channel partners at scale and empower partners to market, compete, and grow in their local area

Revenew Headquarter Location

200 West Monroe Suite 1701

Chicago, Illinois, 60606,

United States

312-888-4700

Latest Revenew News

3 Revenue Model Mistakes You Can't Afford to Make

Jan 21, 2021

We did it so you don't have to! Next up in our ReveNew Years explainer series is this quick take on three especially dangerous mistakes companies often make with their early models. Summary: Financial modeling is tricky for early stage companies. The assumptions underpinning these models are by definition speculative, created from a mix of research, prior experience, best practice and (hopefully!) a little data gathered through early contact with customers. No surprise that mistakes are easy to make, sometimes unavoidable. But there are three mistakes that stand out to me as especially common...and especially dangerous to a young company’s survivability:   -Models that assume customer acquisition costs will decrease faster than they actually do, and -Plans that assume large, favorable shifts in a company’s margins long before they actually materialize  In this next installment of my ReveNew Year Explainer Series I quickly run through these three common mistakes in hopes that you and your company can avoid them! About Melissa Withers RevUp Capital Managing Partner Melissa Withers is an experienced fund manager and business builder with 120 + investments under management. Melissa co-founded RevUp in 2016 after working as an early stage equity investor, driven by the opportunity to transcend the “exit or bust'' constraints of equity-only investing. Today, RevUp has investments across the U.S. into a spectrum of B2B and B2C companies. Melissa began her career working at the intersection of science, education, and public policy at the Whitehead Institute for Biomedical Research at MIT. She was also co-founder of the Business Innovation Factory, an organization dedicated to the design and testing of new business models in areas of high social significance. In addition to her role at RevUp Capital, Melissa is entrepreneur-in-residence at Tech Stars Boston and a strong advocate for expanding investment in women, people of color and those living outside top-tier markets. Melissa also runs Operation Athena, a program that offers investment and support to women-led companies and those founded by people of color. If not for her family, love of gin drinks, and preference for indoor plumbing, she'd likely spend her days hiking. More About RevUp Capital RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a non-equity, revenue-based model. Since 2016, we have used our battle-tested cash and capacity model to move companies up the growth curve, and together, break free from the constraints of equity-only funding. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K. We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with 12-months of dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time.

Jan 12, 2021
Happy ReveNew Year

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Revenew

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Revenew is included in 1 Expert Collection, including ad tech.

a

ad tech

3,632 items

Revenew Patents

Revenew has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/15/2011

1/21/2014

Promotion and marketing communications, Marketing, Distribution (business), Marketing terminology, Marketing techniques

Grant

Application Date

8/15/2011

Grant Date

1/21/2014

Title

Related Topics

Promotion and marketing communications, Marketing, Distribution (business), Marketing terminology, Marketing techniques

Status

Grant

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