StageDebt | Alive
Last Raised$820K | 10 yrs ago
ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. The company's solutions can help users optimize marketing spend by serving targeted display ads to the right people at the right time.
Missing: ReTargeter's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: ReTargeter's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Expert Collections containing ReTargeter
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
ReTargeter is included in 1 Expert Collection, including Ad Tech.
Companies offering tech-enabled marketing and advertising services.
Latest ReTargeter News
Feb 13, 2018
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday. The company plans to spend it on research and development and on expanding its 100-person headcount with around 40 new engineer hires over the next month. The round, which brings Adikteev’s total funding to $14.2 million since it was founded in 2012, was led by Ring Capital and BNP Development, with pinch-hitting from ISAI, Ventech and tech investor Laurent Asscher. Excluding casual gaming, most of the advertisers on Adikteev’s roster, which includes P&G, Amazon, Marvel, Volkswagen and Carrefour, see app retention rates between 35% and 60% on Day One. After a week, that range usually falls to 10-30%. Adikteev’s technology, which includes a mobile demand-side platform (DSP), data management platform (DMP) and rich media ad creator, helps apps revive lapsed users, boost engagement and increase retention. “Say someone has a food delivery app installed, and they order food once a week,” said Alexei Chemenda, CEO and US managing director at Adikteev. “Our goal is simply to make that happen more often.” It does so by partnering with app attribution and tracking companies, such as AppsFlyer, Tune and Adjust, or directly with an advertiser’s DMP to access audience data. Adikteev then segments users into smaller cohorts and its algorithm optimizes messaging and rich media creative – usually interactive playable units – for each group on the fly. “Often we have thousands of different creatives in a campaign as we’re testing to find the optimal version for a specific audience,” Chemenda said. “The idea is to personalize. If it’s been two weeks since someone ordered a Moroccan tagine from that food delivery I mentioned, and they gave it five stars and then didn’t order again for two weeks, it makes sense for us to see if they want to order again.” But beyond finding users and nudging them to come back, retargeting is about getting them to stay. One of the items on Adikteev’s road map this year is improving predictions of lifetime user value and segmenting cohorts in real time. That’s why Adikteev acquired German mobile DSP Trademob last year. “We have the creative technology, and they had the retargeting optimization technology,” Chemenda said. Another big 2018 agenda item is building a tool for real-time incrementality measurement. Today, Adikteev shares weekly reports with its advertisers that show the split between return on ad spend and organic activity – even if that means Adikteev gets less credit for its retargeting efforts. “In retargeting, the big question is always incrementality: How much revenue are you driving versus what would have happened anyway?” Chemenda said. “It may look like we’re driving a certain amount of revenue for an advertiser when, in fact, it’s less, and we want to be front and center about that. This is about bringing more transparency into our company, but also into the market.” Popular On AdExchanger Right Now:
ReTargeter Frequently Asked Questions (FAQ)
Where is ReTargeter's headquarters?
ReTargeter's headquarters is located at 33 New Montgomery Street, San Francisco.
What is ReTargeter's latest funding round?
ReTargeter's latest funding round is Debt.
How much did ReTargeter raise?
ReTargeter raised a total of $820K.
Who are ReTargeter's competitors?
Competitors of ReTargeter include NextRoll, Simpli.fi, Fixel, Nanigans, Perfect Audience and 10 more.
Compare ReTargeter to Competitors
NextRoll provides digital marketing services. The company offers RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, a marketing and advertising platform for direct-to-consumer brands. The company was formerly known as Semantic Sugar. It was founded in 2006 and is based in San Francisco, California.
FetchBack is an online web company which deals with retargeting
Simpli.fi is an advertising technology company that aims to simplify digital advertising through the use of unstructured data. The company's In.finity Programmatic Marketing Platform enables marketers to use unstructured data to extract value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize, and report at the data element level.
Nanigans is transforming how marketers acquire customers by harnessing the power of lifetime value to inform more intelligent and efficient media buying. Nanigans's advertising automation software powers in-house performance marketing teams. Offered as Software-as-a-Service, Nanigans software features programmatic media buying, predictive revenue optimization, and real-time business intelligence across today's most valuable social and mobile channels. It is based in Boston, Massachusetts.
Personiva aims to provide advertisers the ability to create, serve, measure, customize, personalize and optimize display ads, whose content dynamically adapts to consumers.
Mythings offers personalized display advertising solutions to ensure optimization with content is relevant to the viewer. Advertisers and affiliates use the company's performance-based solutions to reach new and lost prospects with dynamic, adaptive display ads, created in real-time for each individual. It was founded in 2005 and is based in London, England.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.