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Founded Year



Series H | Alive

Total Raised


Last Raised

$150M | 2 yrs ago

About Reputation

Reputation provides a software-as-a-service (SaaS) automated platform. The platform manages consumer feedback from acquisition to loyalty. It offers review and reviews boosters, surveys, insights, competitive intelligence, and more. The company caters to automotive, healthcare, financial service, retail, and other sectors. It was formerly known as Reputation Defendern. The company was founded in 2006 and is based in San Ramon, California.

Headquarters Location

6111 Bollinger Canyon Road Suite 500

San Ramon, California, 94583,

United States



ESPs containing Reputation

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The online sentiment analysis market helps businesses understand and analyze customer feedback from various online sources, such as social media, reviews, and forums. This market aims to provide insight into customer sentiment, opinions, and preferences to help businesses improve their products and services, enhance the customer experience, and, ultimately, increase sales. The market uses advanced…

Reputation named as Leader among 15 other companies, including Qualtrics, BirdEye, and Brandwatch.


Research containing Reputation

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Reputation in 4 CB Insights research briefs, most recently on Aug 21, 2023.

Expert Collections containing Reputation

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Reputation is included in 6 Expert Collections, including E-Commerce.



10,914 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Tech IPO Pipeline

825 items


Market Research & Consumer Insights

722 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Conference Exhibitors

5,302 items


Sales & Customer Service

696 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.


Store tech (In-store retail tech)

308 items

This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.

Reputation Patents

Reputation has filed 55 patents.

The 3 most popular patent topics include:

  • social networking services
  • reputation management
  • internet terminology
patents chart

Application Date

Grant Date


Related Topics




Diagrams, Reputation management, Chemical processes, Social networking services, Molecular biology techniques


Application Date


Grant Date



Related Topics

Diagrams, Reputation management, Chemical processes, Social networking services, Molecular biology techniques



Latest Reputation News

Kudos Ratings Launches Ground-Breaking Products to Boost Business Reviews and Reputation

Jan 23, 2024

Posted on Kudos Ground-Breaking Products Kudos Ratings, an innovative company that enhances business reputations, introduces a ground-breaking line of products designed to transform customer feedback collection. The company’s Kudos Bracelets, Kudos Cards, and Kudos Stands are crafted to simplify and boost the acquisition of reviews on prominent platforms like Google, Yelp, and TripAdvisor. In the digital era, online reviews are crucial for business success. Research indicates that most consumers rely on these reviews before engaging with a business. A slight increase in a Yelp rating can significantly elevate revenue, highlighting the power of positive feedback. Many businesses need help in gathering customer reviews. A minimal percentage of customers traditionally write reviews, which can take time and effort. The technology developed by Kudos Ratings addresses these issues, offering businesses a streamlined solution to encourage customer feedback. The innovative products from Kudos Ratings are user-friendly and efficient. The Kudos Card and Bracelet, embedded with a unique chip, instantly connect customers to a business’s review page, enhancing the likelihood of leaving a review. “With Kudos, you can collect authentic customer reviews without breaking the bank. Touch any smartphone with any of our products, and then a push notification will pop out. It’ll take the customer directly to your Google, Yelp, or TripAdvisor business page. You’ll get to tell us how you want it programmed,” said Casey Bales, co-owner of Kudos Ratings. The company’s product range includes various options suitable for diverse business needs. These competitively priced products are designed for businesses to enhance their online review presence across multiple platforms. Kudos are designed to transform the way businesses request reviews. By integrating technology into the review request process, Kudos Ratings makes it appealing and convenient for the modern customer to provide feedback. Compatible with most modern smartphones, the products from Kudos Ratings can generate unlimited reviews, offering businesses a continuous opportunity to improve their online ratings and customer attraction. “We have hundreds of business owners using Kudos because it’s a convenient and efficient way to get more reviews from your happy customers,” added Bales. Kudos Ratings was founded by two small business owners and is dedicated to helping businesses thrive in a competitive market. Their solution aligns with contemporary digital trends, simplifying the review process while catering to the habits of today’s consumers. Businesses aiming to elevate their online reputation and customer feedback are encouraged to discover the unique solutions offered by Kudos Ratings.

Reputation Frequently Asked Questions (FAQ)

  • When was Reputation founded?

    Reputation was founded in 2006.

  • Where is Reputation's headquarters?

    Reputation's headquarters is located at 6111 Bollinger Canyon Road, San Ramon.

  • What is Reputation's latest funding round?

    Reputation's latest funding round is Series H.

  • How much did Reputation raise?

    Reputation raised a total of $274.75M.

  • Who are the investors of Reputation?

    Investors of Reputation include Marlin Equity Partners, Paycheck Protection Program, Bessemer Venture Partners, Kleiner Perkins Caufield & Byers, Icon Ventures and 15 more.

  • Who are Reputation's competitors?

    Competitors of Reputation include MARA, SocialClimb, Vyrill, BirdEye, Podium and 7 more.


Compare Reputation to Competitors

BirdEye Logo

BirdEye operates as a platform for reputation and customer experience. The platform allows businesses to see their comprehensive view across all channels namely review sites, social media, national pension system (NPS) surveys, and support cases. It serves dental, healthcare, real estate, financial services, legal, and other sectors. It was founded in 2012 and is based in Palo Alto, California.


ReviewPoint specializes in online reputation management and review generation software within various service industries. The company provides automated solutions for businesses to increase their online reviews and manage customer feedback across multiple platforms. It serves a diverse range of sectors including automotive, beauty, healthcare, real estate, and retail. It was founded in 2018 and is based in Incline Village, Nevada.

SalesCaptain Logo

SalesCaptain is a customer experience marketing platform operating in the technology sector. The company offers a range of AI-powered tools designed to help businesses attract more customers and enhance their experiences, including review management, messaging, and payment processing. SalesCaptain primarily serves sectors such as healthcare, retail, hospitality, and professional services. It was founded in 2021 and is based in New York, New York.

ReviewBuzz Logo

ReviewBuzz is a company focused on reputation management and customer relationship tools within the software industry. They offer a suite of tools designed to help businesses generate and manage online reviews, enhance employee engagement, and improve customer satisfaction. The company primarily serves sectors that benefit from online reputation management, such as service-based businesses. It is based in Oceanside, California.

RevenueJump Logo

RevenueJump is a web application that helps companies maintain and grow their online reputation. It offers optimized funnels designed to capture positive feedback that can be used for marketing. The company was founded in 2014 and is based in Meridian, Idaho.

Podium Logo

Podium helps businesses of all sizes collect and manage online reviews and customer feedback. The company provides reviews on different social sites, as well as private customer feedback. It was founded in 2014 and is based in Lehi, Utah.


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