
Reputation
Founded Year
2006Stage
Series H | AliveTotal Raised
$274.75MLast Raised
$150M | 2 yrs agoAbout Reputation
Reputation provides a software-as-a-service (SaaS) automated platform. The platform manages consumer feedback from acquisition to loyalty. It offers review and reviews boosters, surveys, insights, competitive intelligence, and more. The company caters to automotive, healthcare, financial service, retail, and other sectors. It was formerly known as Reputation Defendern. The company was founded in 2006 and is based in San Ramon, California.
ESPs containing Reputation
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The online sentiment analysis market helps businesses understand and analyze customer feedback from various online sources, such as social media, reviews, and forums. This market aims to provide insight into customer sentiment, opinions, and preferences to help businesses improve their products and services, enhance the customer experience, and, ultimately, increase sales. The market uses advanced…
Reputation named as Leader among 11 other companies, including BirdEye, Podium, and Okendo.
Research containing Reputation
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Reputation in 4 CB Insights research briefs, most recently on Aug 21, 2023.


Apr 21, 2022 report
Why consumer & retail leaders are prioritizing customer feedback managementExpert Collections containing Reputation
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Reputation is included in 6 Expert Collections, including E-Commerce.
E-Commerce
10,708 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Tech IPO Pipeline
568 items
Market Research & Consumer Insights
720 items
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Conference Exhibitors
5,302 items
Sales & Customer Service
696 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Store tech (In-store retail tech)
306 items
This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.
Reputation Patents
Reputation has filed 53 patents.
The 3 most popular patent topics include:
- Social networking services
- Reputation management
- Internet terminology

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/30/2021 | 8/22/2023 | Social networking services, Republics, Community websites, Video on demand services, Liberal democracies | Grant |
Application Date | 8/30/2021 |
---|---|
Grant Date | 8/22/2023 |
Title | |
Related Topics | Social networking services, Republics, Community websites, Video on demand services, Liberal democracies |
Status | Grant |
Latest Reputation News
Sep 20, 2023
News provided by Share this article Share toX FORT LAUDERDALE, Fla., Sept. 20, 2023 /PRNewswire/ -- AutoNation, Inc. (NYSE: AN ) today announced that it was named an Industry Leader in the 2023 Automotive Reputation Report , which ranks automotive dealers and brands based on Reputation Score, a proprietary, AI-powered metric that measures brand health and business performance at the brand and location level. AutoNation came in at No. 1, in the Public Dealer Group category signifying its status as a leader in Reputation Score, Reputation's proprietary index for measuring customer sentiment and online reputation. "We're elated to maintain our top position as the leading Public Dealer Group in Reputation Score. This achievement is a tribute to the exceptional efforts of our incredible team of 24,000 Associates across the nation. The significance of Reputation Score as a pivotal benchmark for comprehending our online review visibility, Customer feedback, and satisfaction at AutoNation cannot be overstated," said Mike Manley, Chief Executive Officer at AutoNation. Reputation's 2023 Automotive Reputation Report highlights the top public and private dealer groups in the United States by assigning a Reputation Score based on feedback from thousands of consumers, a metric that has improved increasingly vital for the automotive industry. The report reveals which dealerships lead the pack on key dimensions of the auto-buying experience, highlighting the importance of customer feedback from acquisition to loyalty. "A car is one of the most significant purchases many consumers make, and they are willing to pay more - meaning where they buy their car matters now more than ever. This makes customer feedback critical to business growth - AutoNation has set itself apart by engaging with and taking action from customer feedback like online reviews, establishing itself as one of the top public dealer group in the industry," says Joe Fuca, Reputation CEO. "Our unwavering commitment lies in the service our dedicated Associates provide to our valued Customers, exemplifying our core company principles day in and day out. As we navigate evolving Customer demands, we continue leveraging our Reputation Score to gauge how effectively our teams contribute to an excellent Customer experience," added Mike Manley, Chief Executive Officer at AutoNation. Measured on a scale of 0 to 1,000, Reputation's Reputation Score is a comprehensive index of the digital presence of business locations across more than 70 industries. Reputation Score is calculated based on multiple factors measuring overall review sentiment on review sites, business listing accuracy, and other indicators that reflect consumers' experiences and opinions — both online and on site. About AutoNation, Inc. AutoNation, a provider of personalized transportation services, is driven by innovation and transformation. As one of America's most admired companies, AutoNation delivers a peerless Customer experience recognized by data-driven consumer insight leaders, Reputation and J.D. Power. Through its bold leadership and brand affinity, the AutoNation Brand is synonymous with "DRVPNK" and "What Drives You, Drives Us." AutoNation has a singular focus on personalized transportation services that are easy, transparent, and Customer-centric. Please visit www.autonation.com , investors.autonation.com , and www.twitter.com/AutoNation , where AutoNation discloses additional information about the Company, its business, and its results of operations. Please also visit www.autonationdrive.com , AutoNation's automotive blog, for information regarding the AutoNation community, the automotive industry, and current automotive news and trends. About Reputation Reputation is the only platform that manages consumer feedback from acquisition to loyalty. Functioning as a business' eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on and improve the customer experience. Backed by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins. Reputation turns consumer feedback into fuel to grow businesses around the world. Visit reputation.com to learn more. SOURCE AutoNation, Inc.
Reputation Frequently Asked Questions (FAQ)
When was Reputation founded?
Reputation was founded in 2006.
Where is Reputation's headquarters?
Reputation's headquarters is located at 6111 Bollinger Canyon Road, San Ramon.
What is Reputation's latest funding round?
Reputation's latest funding round is Series H.
How much did Reputation raise?
Reputation raised a total of $274.75M.
Who are the investors of Reputation?
Investors of Reputation include Marlin Equity Partners, Paycheck Protection Program, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, Icon Ventures and 14 more.
Who are Reputation's competitors?
Competitors of Reputation include SocialClimb, Vyrill, BirdEye, Podium, RepScan and 12 more.
Compare Reputation to Competitors

BirdEye operates as a platform for reputation and customer experience. The platform allows businesses to see their comprehensive view across all channels namely review sites, social media, national pension system (NPS) surveys, and support cases. It serves dental, healthcare, real estate, financial services, legal, and other sectors. It was founded in 2012 and is based in Palo Alto, California.
ReviewPoint is a review generation solution that allows businesses to automatically request online reviews from customers, manage and store customer contacts, and track customer satisfaction. It helps businesses achieve growth by earning reviews and attracting more customers online. Its solutions are used in the animal service, automotive service, beauty, healthcare, home service, real estate, and retail industries. The company was founded in 2018 and is based in Novato, California.

ReviewBuzz (RB) is a reputation management software designed for home service businesses. It makes it simple for home service businesses to get positive feedback, attract new customers, and empower their employees to provide exceptional service. It is based in Oceanside, California.

SalesCaptain provides SaaS-AI-powered reputation and communication management for local businesses. The company offers business listing and management solutions. The company offers a marketing platform that helps local businesses get more customers and allows them to manage reviews, messaging, payments, and other growth tools. The company was formerly known as SalesBook Technologies Pvt. Ltd. and changed its name to SalesCaptain. The company was founded in 2021 and is based in New York, New York.

RevenueJump is a web application that helps companies maintain and grow their online reputation. It offers optimized funnels designed to capture positive feedback that can be used for marketing. The company was founded in 2014 and is based in Meridian, Idaho.

ReviewTrail offers an online review management system that helps SMBs and local businesses streamline the process of acquiring and managing customer reviews that improve their ranking in Google searches and on Google Maps. It gathers, manages and validates customer reviews that enable businesses to increase their online reputation in a simple and effective way. The company was founded in 2014 and is based in San Diego, California.