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Founded Year



Series B | Alive

Total Raised


Last Raised

$62M | 2 yrs ago

About Reprise

Reprise operates as a demonstration creation platform. It helps to create and control software demonstrations. Its platform makes customized demonstrations and website-based product tours, and more. The company offers provides such as Reprise Reveal, Reprise Replay, and Reprise Replicate that allow enterprise teams to streamline the demonstration creation process and optimize the resources. It was founded in 2019 and is based in Boston, Massachusetts.

Headquarters Location

177 Huntington Avenue Suite 1703, PMB 72297

Boston, Massachusetts, 02115,

United States


Reprise's Product Videos

ESPs containing Reprise

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Sales & Customer Service

The demo experience platforms market offers innovative solutions to enhance the way teams showcase and demonstrate their products or services to potential customers. Demo experience platforms provide a digital environment where businesses can create interactive and immersive demonstrations, simulations, or prototypes. These platforms leverage various technologies such as virtual reality (VR), augm…

Reprise named as Leader among 10 other companies, including Instruqt, Consensus, and Saleo.

Reprise's Products & Differentiators


    Free version of Reprise, allowing a single user to make one Replay (demo) of their product with basic editing.


Latest Reprise News

09:30 ET Reprise Raises the Bar for Demo Creation with New Release of Flagship Product and GenAI Customization

Jan 10, 2024

News provided by Share this article Share toX Only fully integrated demo platform features automated editing experience and limitless customization capabilities with native plugin library BOSTON, Jan. 10, 2024 /PRNewswire/ -- Today,  Reprise raises the bar for what is possible in software demos. The leader in interactive demo creation is launching a powerful new editing experience for Reprise Replay™ , including a plugin library for enterprise feature customization and generative AI to automatically create demo components. Demos created with Reprise Replay seamlessly integrate with its other two products, Replicate and Reveal. Combined, the three products enable end-to-end demo creation, from guided product tours at the top of the funnel to customized live sales demos and shareable leave-behinds that accelerate opportunities mid-funnel. Only Reprise has this fully integrated demo platform. The benefits for business teams include accelerated sales cycles, lower customer acquisition costs, and increased efficiency in their go-to-market motions. The combination of product and platform innovation announced today makes it simpler and 3x faster to create, customize, and share high-performing demos at scale: Complete automation for demo creation: Reprise's new editor allows teams to craft the most powerful demo with the simplicity and expertise of Reprise at their fingertips. Smart identification of content: Recommend edits, including anonymization for detected PII. Rules-based updating to content: Avoid repetitive configuration work when the product changes. Edits can be applied to all future areas of the demo—saving hours of manual configuration time. Reusable interactive elements: Add dropdowns, navigation menus, and floating chatbots to any part of the demo. Limitless customization capabilities: Reprise's new editor uses a plugin-based architecture for maximum demo flexibility. This means teams can quickly build and add features that are unique to their desired demo. Reprise customers have already started building out a library of plugins, including: Auto media playback: Enable audio and video playback triggered by events in the demo. Language translation: Automatically localize the screens and guides in a demo in the appropriate language for the viewer. Chatbot simulation: Reproduce the "typewriter" effect of incoming text to animate a pre-prepared demo, simulating an AI chatbot to improve usability. Generative AI demo creation: Sophisticated enterprise software can involve generation of complex content to populate the demo. Reprise's new editor uses GenAI to assist the demo builder in creating the perfect demo, even if they are starting from a "blank slate" capture of their production environment. Smart guided tours: Use the content of your application to automatically generate guides for the user to walk them through the product. Smart data augmentation: Populate synthetic data for the demo using GenAI, including records, dates, and currency. Enhanced enterprise readiness: New role-based access control (RBAC) capabilities offer a more granular level of security for scaling teams. SEs can create libraries of demos and limit view, share, and edit access by demo, folder, or team. This enables the fast and easy customization of demo assets while also ensuring control across teams. "We've built the most comprehensive demo creation platform on the market, while still keeping usability top of mind," said Sarah Idriss, VP of product at Reprise. "The new Reprise platform is powerful for solutions engineers, yet simple for AEs or marketers with no coding experience. With these new capabilities, teams can build demos 3x faster. Creators can make simple text edits or changes to new product features in minutes instead of hours, dramatically increasing presales team capacity and the availability of demos throughout the organization." Today's enterprise buyers want a versatile demo platform that supports multiple teams and a range of use cases, rather than point solutions. According to recent research from Gartner's Distinguished VP Analyst, David Yockleson, "As with any platform or product supporting multiple use cases, the most obvious or critical pain point is the one for which a solution is typically purchased…However, if and when other use cases become targets for implementation, the initial vendor selected should be able to address them. This 'future-proofing' is important to consider given our expectation (and experience among clients) of the ability of a product to spread across functions." About Reprise Reprise is the only fully integrated demo creation platform for enterprise presales, sales, and marketing teams. Reprise allows users to build and share product tours, custom sales demos, interactive leave-behinds, and self-contained sandbox environments – all in a single, powerful platform. With more than 20 million demos served, Reprise is the trusted demo creation platform for customers including: Cloudera, Pendo, ServiceNow, and Zendesk. Reprise has been recognized for its leadership in the "interactive demo creation" category by Gartner and G2. Reprise was founded in 2020 and is backed by ICONIQ Growth, Bain Capital Ventures, Accomplice VC and Glasswing Ventures. To learn more about Reprise visit . SOURCE Reprise

Reprise Frequently Asked Questions (FAQ)

  • When was Reprise founded?

    Reprise was founded in 2020.

  • Where is Reprise's headquarters?

    Reprise's headquarters is located at 177 Huntington Avenue, Boston.

  • What is Reprise's latest funding round?

    Reprise's latest funding round is Series B.

  • How much did Reprise raise?

    Reprise raised a total of $82.2M.

  • Who are the investors of Reprise?

    Investors of Reprise include Glasswing Ventures, Accomplice, Bain Capital Ventures, Jack Altman, Nick Mehta and 15 more.

  • Who are Reprise's competitors?

    Competitors of Reprise include Saleo, Tourial, Consensus, Demoboost, Arcade and 7 more.

  • What products does Reprise offer?

    Reprise's products include Starter and 3 more.

  • Who are Reprise's customers?

    Customers of Reprise include Outreach, Troops, Cloudera, Allego and Bonusly.


Compare Reprise to Competitors

Navattic Logo

Navattic is a company that focuses on providing an interactive demo platform in the technology sector. The company's main service is to offer a platform that allows teams to create interactive product demos, aiming to increase conversion rates. This service primarily caters to the ecommerce industry. It was founded in 2019 and is based in Washington, DC.

Storylane Logo

Storylane is a company focused on providing interactive product demo software in the tech industry. The company's main service is to help businesses create and share interactive product demos, enabling them to engage users and boost conversions. Storylane primarily sells to the marketing, sales, and pre-sales sectors of the economy. It was founded in 2021 and is based in San Francisco, California.


Walnut provides a no-code customizable platform for sales operations. It enables capturing products and customizing its features like images, texts, graphs, and more. It offers solutions for sales, marketing, customer success, and presales. The company was founded in 2020 and is based in Tel Aviv, Israel.

Demostack Logo

Demostack focuses on providing a demo experience platform in the software as a service (SaaS) industry. The company's main service involves helping SaaS go-to-market teams create custom demo assets quickly, showcase their products effectively, and measure the impact of their demos on deals. It primarily caters to the software industry, particularly SaaS companies. It was founded in 2020 and is based in San Francisco, California.

Tourial Logo

Tourial is a company that focuses on providing a Buyer Education Platform in the marketing and sales industry. The company offers services such as creating personalized demo experiences and interactive product demos, as well as providing engagement data to help understand prospect behavior. Their primary customers are high-growth marketing and sales teams. It was founded in 2019 and is based in Atlanta, Georgia.


Saleo is a company that focuses on providing a platform for live sales demo environments in the software industry. Its main service is to transform existing demo environments into data-complete, authentic, and powerful demos using a no-code AI modeling engine. This service primarily caters to the software sales industry. The company was founded in 2021 and is based in Cumming, Georgia.


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