Search company, investor...

Founded Year



Acquired | Acquired

Total Raised


About creates videos with text as inputs, using artificial intelligence (AI). It offers generative artificial intelligence, facial mapping, audio cloning, and video creation for personal messaging campaigns. The company uses cloning avatars of celebrities and influencers for brand promotions. It was founded in 2019 and is based in San Francisco, California. In November 2023, was acquired by Adobe.

Headquarters Location

2261 Market Street

San Francisco, California, 94114,

United States


Loading...'s Product Videos's Products & Differentiators

    Personalization API

    Our Personalization API sits within your CRM and allows creating personalized real human videos across the sales funnel at relevant trigger points.


Research containing

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned in 2 CB Insights research briefs, most recently on Jul 21, 2023.

Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 4 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Digital Content & Synthetic Media

2,208 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.


Retail Media Networks

324 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.


Generative AI

527 items

Companies working on generative AI applications and infrastructure.

Latest News Making Videos Easier To Generate In Over A $10 Billion Market

Dec 29, 2023 is a generative AI platform that enables you to convert plain text into professional-quality videos within minutes. Pulse 2.0 interviewed co-founder and CEO Ashray Malhotra to learn more about the company. Ashray Malhotra’s Background Malhotra is on a mission to simplify video creation using AI. And Malhotra said: “We turn text into lifelike videos, applicable in various industries like L&D, HR, sales, and marketing.” “Before Rephrase, I founded SoundRex, recognized by the South Korean government and part of Alchemist Accelerator. I hold a dual engineering degree from the Indian Institute of Technology, Bombay, where I also researched virtual reality, working on projects like augmented reality surgery and heart rate-enhanced VR experiences.” “I’m proud to have been featured in Forbes’ 30 Under 30 list in Asia for my contributions to the technology sector.” Formation Of How did the idea for come together? Malhotra shared: “The idea of came about in the early college days of the three of us – Shivam Mangla, Nisheeth Lahoti and myself, Ashray. Lahoti wanted to build a “text-to-movie” engine that could take a script or storyboard as input and generate a film.” “We were inspired by the potential of artificial intelligence to democratize video creation and make it accessible to everyone. We saw that video was becoming increasingly important for communication and marketing, but the cost and complexity of video production made it out of reach for many businesses and individuals.” Favorite Memory What has been Malhotra’s favorite memory working for the company so far? Malhotra reflected: “My favorite memory has been the customer feedback we’ve received for some of our work. One of our customers said ‘their parents cried’ after seeing personalized videos from some of the stars they’ve been following for decades.” Core Products “1.) Rephrase Studio – Self-serve platform for creating studio-quality videos 2.) Celebrity personalization – Creating digital clones of celebs and using them in marketing campaigns 3.) Facial and voice cloning 4.) API integration to create videos at scale (e.g. about 1300 videos in 90 minutes) 5.) Personalized sales & marketing videos at scale” Challenges Faced What challenges has Malhotra faced in his line of work so far? Malhotra acknowledged: “In the AI-driven video field, our main challenge is finding the right balance between making videos quickly, ensuring top-notch quality, and having enough data for training. It’s a bit like walking a tightrope. We’re also working on making high-quality videos with more movement – right now, our best results come when the subjects stay still and look at the camera. To solve these issues, we need better algorithms, smart data gathering, and a lot of innovation. Our goal is to keep improving AI-made videos while making sure they’re great and fast.” Evolution Of Rephrase AI’s Technology How has the company’s technology evolved since launching? Malhotra noted: “The technology has gone through multiple cycles. 1.) We started with a lip-syncing model that could take 8 hours of video of someone speaking, learn how they spoke, and generate a video of them lip-syncing to any speech samples. 2.) Over time, we reduced this data requirement to 10 minutes and added certain expressions to match the speech tonality. 3.) During 2021, when we did the # NotJustACadburyAd campaign, we ended up writing a voice cloning model as well because no 3rd party could replicate Shahrukh Khan’s voice while still pronouncing the Indian store names correctly. 4.) Since then, we’ve worked a lot on making the model entirely robust for any external input data. 5.) Now, we’re working on building models that can take any 2s-10s clip and clone both face and voice. Significant Milestones 1.) Our series-A funding led Red Ventures with participation from Silver Lake and 8VC 2.) Working with over 50,000 users globally 3.) Winning Enabling Technology Company of the Year’ at MMA SMARTIES 2022 Frequently Asked Questions (FAQ)

  • When was founded? was founded in 2019.

  • Where is's headquarters?'s headquarters is located at 2261 Market Street , San Francisco.

  • What is's latest funding round?'s latest funding round is Acquired.

  • How much did raise? raised a total of $13.92M.

  • Who are the investors of

    Investors of include Adobe, Comcast NBCUniversal LIFT Labs Generative AI Accelerator, Red Ventures, Silver Lake, 8VC and 6 more.

  • Who are's competitors?

    Competitors of include Colossyan, Lion Rocket, dob Studio, HeyGen, UneeQ and 7 more.

  • What products does offer?'s products include Personalization API and 2 more.

  • Who are's customers?

    Customers of include Raymond Realty, Johnson & Johnson Vision, Mondelez and DBS Singapore.


Compare to Competitors

Hour One Logo
Hour One

Hour One specializes in the development of virtual humans for use in professional video communications. Its lifelike virtual characters are based on real humans animated with human expressiveness enabling businesses to upgrade their communications. It was founded in 2019 and is based in Tel Aviv, Israel.

Didimo Logo

Didimo creates three-dimensional (3D) virtual characters from a single photo. It creates a lifelike avatar that can speak, move, and represent the user in a 3D world. It was founded in 2016 and is based in Leca da Palmeira, Portugal.


D-ID provides artificial intelligence (AI) and video creation solutions. The company offers services that transform photos into (AI) video presenters, and create talking avatars using generative AI. It was founded in 2017 and is based in Wilmington, Delaware.

DeepBrain AI Logo
DeepBrain AI

DeepBrain AI provides real-time video synthesis solutions in the form of both conversational and non-conversational 'artificial intelligence human (AI human)', applicable to various customer-facing and presenter-led industries. DeepBrain AI aims to humanize its digital customer service and bridge the gap between them and its customers and increase engagement. The company was founded in 2016 and is based in Palo Alto, California.

HeyGen Logo

HeyGen engages in video production, specifically in the domain of artificial intelligence. It offers a platform that allows users to generate professional videos using AI-generated avatars and voices, eliminating the need for expensive equipment and complex editing tools. HeyGen was formerly known as Surreal AI and The company was founded in 2020 and is based in Los Angeles, California.

Pinscreen Logo

Pinscreen develops technology for digital communication and online human interactions. It offers user-generated virtual assistants and personalized three-dimensional (3D) virtual images. The company was founded in 2015 and is based in Los Angeles, California.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.