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Founded Year



Acquired - II | Acquired

Total Raised






About operates a consumer-oriented site that aims to provide tenant location services to apartment property managers for properties generally containing 250 or more rental units. The site earns revenue from the landlord for successfully locating a tenant who moves into a property, and rewards the tenant for ensuring is credited with the lease. In March 2012, was acquired by Primedia from eBay. The valuation of was undisclosed. Other terms of the deal were not released.

Headquarters Location

2425 Olympic Boulevard Suite 400E

Santa Monica, California, 90404,

United States


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Real Estate Tech

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Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, et

Latest News

Confessions of 20-somethings who live at home and splash out on cars, designer handbags, and nightclubs instead

Feb 4, 2023

download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . Flying the coop is increasingly expensive. The typical rent nationwide crossed $2,000/month in May of 2022, according to real-estate data firm Redfin . Though rents have since dropped slightly since then, a majority of American renters are still classified as "rent-burdened"  by a January report from financial firm Moody's Analytics, meaning they spend more than 30% of their income on rent. For some young people living through their twenties in today's housing market, it's not worth the headache. Young Americans are living at home at historic rates . Nearly a quarter of adults from 25 to 34 lived in a multigenerational family household in 2021, a jump from 9% in 1971, according to Pew Research . Though many may make enough to afford big-city rents, young Americans with full-time jobs are opting instead to move back in with Mom and Dad, which allows them to spend on luxurious items and experiences that otherwise would be out of reach. It's fueling a boom in luxury goods and reshaping the future of retail . Four people spoke to Insider about the tradeoffs they made to move back in with their families for greater financial flexibility. To be sure, some are still saving and investing in large amounts. But being back in their childhood bedrooms also gives them the freedom to splurge on designer handbags, meals at fancy restaurants, bottle service at nightclubs, cameras, and trips to Europe. Anastasia Ricci, 25, Greenwich, Connecticut Anastasia Ricci on a boat off the coast of Miami on a weekend trip that cost $1,200. Courtesy of Anastasia Ricci Profession: Public relations associate account executive If she weren't living with her parents she'd live in: Stamford, Connecticut, where the rent starts at $1,875, according to . She's spent money on: $5,500 on a Chanel handbag, $1,700 on a Balmain jacket, $1,200 on a weekend in Miami, $200 on an Alex and Olivia dress, $35,000 on a Kia GT Line, $450 on Louboutin shoes The pandemic stopped Ricci from moving out of her parent's house in Greenwich, Connecticut. In March of 2020, weeks after she got her first job at a New York City-based PR company the whole world shut down. "It was nice to be home with people then," she said. "I was saving my money." Ricci wearing her $5,500 Chanel bag in front of the Metropolitan Museum of Art in Manhattan. Courtesy of Anastasia Ricci She still hasn't left. She loves the space she has in her parents house and what she's able to spend her money on. "It's just nice to have the freedom to not pay rent," she said. In her view, she's not spending money like crazy. But she is buying what she sees as investments in her wardrobe and life, something she never would have been able to do if she was tossing thousands towards rent each month. One of her priciest investments? A $5,500 Chanel handbag. "I'll have it for the rest of my life. I am taking super good care of it and my daughter will have it in the future," she said. "That's the way I've been looking at it — I don't want to skimp out on life if I don't have to." Julia Machaj, 23, Rocky Hill, Connecticut Julia Machaj at a work event. Courtesy of Julia Machaj Profession: Engineer If she weren't living with her parents she'd live in: Stamford, Connecticut, where the rent starts at $1,875, according to . She's spent money on: $20,000 on a 2021 Subaru, $80 and up on American Eagle jeans, $150 on a pair of Xena work boots, $300 on art supplies, $325 on a membership to a recreational sports league, $30,000 set aside in the bank for a future down payment on a house and quality house furnishings Machaj, who graduated from the  University of Connecticut in 2021 with a degree in engineering, got a job right away as a product support engineer at an aerospace company. Machaj, her brother, and her sister — they're triplets — at their college graduation. Courtesy of Julia Julia Machaj As she was getting adjusted to adult life at the job in West Hartford, Connecticut, she thought it would make the most sense to live with her parents in Rocky Hill, 28 minutes away. Now, she's been there long enough to see how much money she can save — and plans to stay for a few more years. In the meantime, she's making investments in clothing like American Eagle jeans and hobbies like art and sports. "I've been trying to invest in a more professional wardrobe for work, which is difficult right out of college," she said. "Having more money has helped me get to that point. It helps me kind of feel more professional and comfortable in my day-to-day work." Even with those purchases she's saved $30,000, something she said she would never be able to do if she was renting in a city like nearby Stamford. Jonathan Branch, 30, Fairfax, Virginia Jonathan Branch funds his passion for photography with the money he saves from not paying rent. Courtesy of Jonathan Branch Profession: Accountant If he wasn't living with his parents he'd live in: Arlington, Virginia, where rent starts at $1,999, according to . He's spent money on: $700 Sony camera and $800 lenses Jonathan Branch recently turned 30, but spent his twenties living at home in Fairfax, Virginia. After graduating college, Branch took an accounting job in McLean, Virginia, a 15-minute drive from his childhood home. Branch decided to live with his parents rather than move into nearby Arlington or Washington, DC. It's a choice that's supported his savings as well as his newfound passion for photography. Since living at home, Branch has picked up a $700 Sony camera, $800 specialty lenses, and various pieces of lighting equipment ranging from $100 to $500 apiece. Branch on a photo shoot in Dulles, Virginia. Courtesy of Jonathan Branch Without a rent payment every month, he's able to keep photography as a passion and not a side hustle. "I try not to make a business out of it," he said. "For me, this is a very creative pursuit." Branch at a recent shoot he conducted in his home. Courtesy of Jonathan Branch Living at home seems to be working well — his younger brother moved back home after college, too. Gabby Beckford, 27, Tacoma, Washington Gabby Beckford worked remotely while traveling in Bergamo, Italy. Courtesy of Gabby Beckford Profession: Travel influencer If she weren't living with her parents she'd live in: Seattle, Washington, where rent starts at $1,560, according to . She's spent money on: Flights and accommodations including $1,500 on Mexico, $1,000 on Croatia, $1,800 on the United Arab Emirates, and $1,400 on Greece In February 2020, Beckford was living in her $1,600/month studio apartment in the Fells Point neighborhood of Baltimore when she decided she needed a change. Instead of spending her paycheck as an engineer to scrape by, she wanted the flexibility to drop everything and travel the world. So, she quit her job and resolved to move back in with her mom in Fairfax, Virginia, a suburb of Washington, DC. With her childhood bedroom as a "hub," Beckford was able to become a full-time travel influencer, thanks in part to a travel Instagram account she started when she studied abroad in Dubai. The account now has 158,000 followers. Now, she jets off to Mexico, Croatia, Italy, and Greece, but still returns home in the States to live with her mom, who has since relocated to Tacoma, Washington. Beckford with her mom and grandmother in Seattle. Courtesy of Gabby Beckford. Beckford says she actually saves money on housing when she travels, compared to her previous lease. She finds short-term rentals through Facebook groups, eschewing sites like Airbnb and Most recently, she rented a quiet one-bedroom in Mexico City for $800/month, with abundant natural light and steady Wi-Fi. Without an expensive lease hanging overhead, Beckford says she's also more likely to indulge by trying new restaurants or treating herself to a manicure when she's abroad. "Stress- and mental health-wise, it's a lot easier to not have that big bill at the end of the month," she told Insider. Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications Frequently Asked Questions (FAQ)

  • When was founded? was founded in 1999.

  • Where is's headquarters?'s headquarters is located at 2425 Olympic Boulevard, Santa Monica.

  • What is's latest funding round?'s latest funding round is Acquired - II.

  • How much did raise? raised a total of $29.8M.

  • Who are the investors of

    Investors of include RentPath, eBay, AllegisCyber Capital, Rosewood Capital, Equity Residential and 12 more.

  • Who are's competitors?

    Competitors of include Room Easy.

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Trulia is an online real estate platform that provides information on properties and real estate professionals for home buyers, sellers, owners, and renters. Trulia enables users to get information about the areas that they want to live in and they can also learn about agents, neighbors, schools, crime, commute times, and ask the local community questions.

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Zillow (NASDAQ: Z) engages in the provision of real estate and home-related information marketplaces on mobile and the web. The company's brand portfolio is comprised of Zillow, Trulia, StreetEasy, HotPads, and Naked Apartments. It also has business brands Bridge Interactive, Dotloop, Mortech, and Retsly. The company was founded in 2004 and is based in Seattle, Washington.

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PadMatcher aims to dramatically improve the apartment rental process for renters, agents and landlords. The company's website connects qualified renters and legitimate, accurate apartment listings in real-time. PadMatcher also offers a unique matching system is a user is in need of a roommate.

Room Easy

Room Easy, dba RoomHunt, offers a platform for users to find a roomate and a room, using a matching algorithm to match potential roommates from demographical data to favorite sports teams.

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