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Founded Year



Shareholder Liquidity | Alive

Total Raised




About Turo

Turo offers a peer-to-peer car-sharing marketplace for people to book cars from a community of local hosts across the US, Canada, the UK, and Germany. It allows guests to choose from a selection of cars to book from local car owners, while private car owners extra earn money to offset the costs of car ownership. Turo was formerly known as RelayRides. The company was founded in 2010 and is based in San Francisco, California.

Headquarters Location

116 New Montgomery St Suite 700

San Francisco, California, 94105,

United States


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Research containing Turo

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CB Insights Intelligence Analysts have mentioned Turo in 2 CB Insights research briefs, most recently on Dec 1, 2021.

Expert Collections containing Turo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Turo is included in 7 Expert Collections, including E-Commerce.



10,327 items



1,245 items


Travel Technology (Travel Tech)

2,242 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.



610 items

Companies developing solutions to streamline the way people move themselves. Includes companies providing on-demand access to passenger vehicles and micromobility solutions as well as companies integrating multiple modes of transport, including public transit, into one service.


Auto Commerce

569 items

Companies involved in the rental, selling, trading, or purchasing of cars, RVs, trucks, and fleets, including auto financing companies, vehicle auction services, online classified advertising companies with a focus on auto, and dealership software platforms.


Tech IPO Pipeline

282 items

Track and capture company information and workflow.

Turo Patents

Turo has filed 1 patent.

The 3 most popular patent topics include:

  • Computational linguistics
  • Information retrieval techniques
  • Knowledge representation
patents chart

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Latest Turo News

I rent out my car on Turo and now it pays for itself. Here's how I got started and stay booked.

May 18, 2023

download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . This is an as-told-to essay based on a conversation with Nate Matos, a Turo host based in Miami. It has been edited for length and clarity. I decided to become a Turo host after listening to Earn Your Leisure , a financial education podcast, about two years ago. The podcast brings on a lot of guests to speak about different aspects of business, finance, and entrepreneurship, and I saw an episode with someone who was sharing his experience with Turo car rentals. I watched that video 4 or 5 times trying to figure out if it was feasible for me I was living in Albuquerque at the time. Then, when I moved to Miami, I felt like Turo made more sense for me. Eventually, after doing a lot more research and talking with my girlfriend about it, I decided to put my car up on the platform to see how it did. I was debating buying a separate car just for Turo, but I didn't want to buy it and have things not work out, so I decided to use my primary vehicle. I created an account on Turo, and the next day I got a booking I had put it up for a low price and I was nervous. It was booked for three days, and I had no tracking device on the car. It also freaked me out that the renter pulled up in a beat-up Mercedes with the bumper missing. I didn't want that to happen to my car. I didn't want to give him my keys, but I did. He brought the car back in one piece fully functioning, so I decided to keep doing it. Since then, it's been a really good experience. After some successful bookings, I decided to buy a Mercedes just for Turo I was able to cover the cost of my two cars and the insurance, plus a little bit of profit. I'm now looking at purchasing another car to put on the Turo platform. If you can have a nice car that pays for itself, why wouldn't you want to do that? When I make money on top of having multiple cars, it feels like a bonus. Right now, my car makes approximately $800 a month, but it's made up to $1,200. My car payment with insurance is $680, so there's a good amount of profit. Even in slow months, you can find ways to make more money You can provide different extras with your car — like prepaid fuel, beach towels, chargers, or unlimited miles — that can help you increase your rate. However, I don't recommend offering unlimited miles unless you have an economy car. I once had someone take my car all the way up to Washington, DC. Offering unlimited mileage is an easy way to get trips, but once you have what Turo calls an "All-Star Host" rating — which I did at around the three-month mark — you can get a lot of bookings without it. Or, if you want, you can offer it at a really high cost. There are host designations that help you make more money, too To become an All-Star Host , you need 10 trips with high reviews, and you need to have a 90% trip-acceptance rate and a 95% response rate that shows you're responding to potential customers. You also have to fulfill the bookings and not cancel on people. The next level is a Power Host , which has similar requirements except you have to have more cars on the platform and have to have earned $9,000 or more in the past three months. I did make some mistakes on Turo initially For example, at first, I had both of my cars on Turo. I found that it drove down my profit margin a lot. I had insured the cars through my personal insurance, since I would be driving the cars for personal use when they weren't rented, which was expensive. I just recently switched to a commercial insurance policy. Most of the people who rent my car take care of it They're spending $650 to $700 on the rental, and I've found that when people are spending a lot of money on something, they take care of it. I've even had people be considerate enough to pay me upfront for toll roads they've taken. Sadly, that's not always the case. I've had people leave their items in my car and return it dirty. One time, I even caught someone smoking in it. I was able to prove it because of photos they posted on social media that showed them sitting on my car hood and smoking. Overall, I like Turo, but I've had trouble with their customer service Sometimes I'm talking to people on the phone, and they'll just hang up. I'm in multiple Facebook groups as well that have shared similar stories. I also like those groups because you can gain insights into what other people are doing and what's working for them. You can also help others out and give them tips that might help with any issues they're facing. It's a great community, and it makes me look forward to continuing on the platform. Editor's note: A spokesperson for Turo provided this statement: We're sorry this host's experience fell short of our high standards. Every concern is valuable to us, and our quality assurance/reporting teams are dedicated to continuous improvement for exceptional Turo experiences. We prioritize the safety of our hosts' belongings with a strict No Smoking Policy and encourage honest feedback through our two-way rating system. The vast majority of delightful experiences offered by our community are reflected in our industry-leading Customer Satisfaction (CSAT) score and BBB rating, surpassing those of traditional rental car companies. Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications

Turo Frequently Asked Questions (FAQ)

  • When was Turo founded?

    Turo was founded in 2010.

  • Where is Turo's headquarters?

    Turo's headquarters is located at 116 New Montgomery St, San Francisco.

  • What is Turo's latest funding round?

    Turo's latest funding round is Shareholder Liquidity.

  • How much did Turo raise?

    Turo raised a total of $527.25M.

  • Who are the investors of Turo?

    Investors of Turo include G Squared, SK, Canaan Partners, Spero Ventures, Paycheck Protection Program and 26 more.

  • Who are Turo's competitors?

    Competitors of Turo include Flexcar, HyreCar, Getaround, BlaBlaCar, Karshare, Uber, Lyft, Tamyca, Hailo, Maven and 13 more.

Compare Turo to Competitors

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Wingz operates as a rideshare company focused on specialized transportation. It enables travelers to schedule private, fixed-price, and door-to-door airport rides. It was founded in 2011 and is based in San Francisco, California.

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BlaBlaCar offers an online marketplace. It connects drivers with empty seats with people looking for a ride or with travelers and commuters going in the same direction. Its website displays preferences for ensuring the quality of the matching between drivers and passengers such as smoking or not, animals accepted in the car or not, etc. It was formerly known as Covoiturage and changed its name to BlaBlaCar. The company was founded in 2006 and is based in Paris, France.

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Ola provides transportation solutions. The company offers a marketplace for cabs and car rental services. It offers different vehicles for rentals such as sedans, sport utility vehicles, motorbikes, electric vehicles, and more. The company was founded in 2010 and is based in Bengaluru, India.


FlexCar is an automotive leasing company aiming to render car ownership and usage more accessible. It minimizes advance payment, eliminates security deposits, and offers flexibility with regard to lease duration, offering solutions to both retail and corporate customers. The company was founded in 2018 and is based in Athens, Greece.

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Tiantian Yongche (Ttyongche) is a Beijing-based carpool mobile app maker. Its apps help office workers find carpool partners via a bidding process. It currently facilitates an average orders of 5,000 per day.

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ingogo provides a mobile app that automatically locates and pings all the nearby taxi drivers with job requests.

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