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Founded Year



Series B | Alive

Total Raised


Last Raised

$6.57M | 2 yrs ago

About Relative Insight

Relative Insight is a technology company that operates in the artificial intelligence and linguistics sectors. The company offers a text analysis software that uses AI and advanced comparative linguistics to transform text data into quantifiable insights. Their services are primarily utilized by research and insight teams across various industries. It was founded in 2012 and is based in Lancaster, England.

Headquarters Location

Fraser House White, Cross Business Park

Lancaster, England, LA1 4XQ,

United Kingdom

+44 (0)1524 928190


Relative Insight's Product Videos

Relative Insight's Products & Differentiators


    A scalable text analysis solution that brings quantitative rigour to your qualitative data, revealing why and how things are happening to support informed decision making. Efficiently transform survey responses, social media conversations, reviews and customer service transcripts into valuable business intelligence without the need for manual coding.


Latest Relative Insight News

Text Analytics Software Company, Relative Insight, Launches Proprietary Solution for the Healthcare Industry

Jan 10, 2023

News Provided By Share This Article "Relative Health" enables pharmaceutical, healthcare, biotech and medical device companies and agencies to analyse and visualise critical text data Rather than repurposing a broader text analysis solution for the medical world, our data scientists have created Relative Health, a specialised healthcare text processing pipeline.” — Phil Greenwood, founder & CTO of Relative Insight LONDON, UNITED KINGDOM, January 10, 2023 / / -- Relative Insight , a comparative text analytics software company, today announces the launch of " Relative Health ." The company created this pioneering text analytics solution specifically for pharmaceutical, healthcare, biotech and medical device companies and their agencies to help them analyse and visualise industry-specific text data. Relative Health is currently the only text analytics platform on the market with a specialist medical lexicon. "Our new solution provides bespoke support to the healthcare space, which grapples with a challenging lexicon when it comes to text data," explains Phil Greenwood, founder & CTO of Relative Insight. "Rather than repurposing a broader text analysis solution for the medical world, our data scientists have created a specialised healthcare text processing pipeline. Relative Health ensures that health and medical companies get the most out of their text analysis, without a need for a workaround solution nor interpretation.” The fast, scalable platform deploys an innovative approach, with unique medical tags, which enable complex, industry-specific language to be categorised into topics, phrases and words which resonate with those working within the health industry. - It utilises 33 unique medical tags to recognise and classify complex medical terms, providing meaningful and relevant context for health and pharmaceutical companies. - It brings context to medical text data by categorising industry-specific language into topics, phrases, grammar and emotions that make sense in a healthcare setting. - The comparative approach identifies the medical language and reveals differences and similarities in various data sets for more comprehensive understanding. - Relative Health enables users to derive actionable insights from their data without the need to obtain domain-specific training data or create specialised models. Phil continues: “Because of the highly specialised vocabulary of the health industry, conventional text and topic analysis is not appropriate. Words such as ‘administer’ or ‘apply’, for instance, may be tagged as work or office-related topics, rather than medical. Relative Health provides a customised, proprietary, built-for-purpose solution to process medical language properly.” For more about Relative Health, visit: About Relative Insight Relative Insight is a comparative text analytics software that helps organisations generate actionable insights from text data - using technology originally developed for law enforcement. Relative’s platform combines AI-powered natural language processing with advanced comparative linguistics to analyse any source of text data and drive enhanced contextual understandings of target audiences, competitors and trends. By comparing any amount of qualitative data, Relative Insight reveals differences and similarities in how people and brands speak, using methodology that enables users to glean unique insights in a fast and scalable way. With offices in Lancaster, London, New York and Philadelphia, Relative Insight has a growing international customer list including leading global pharma and healthcare organizations such as Medtronic, GSK, Kaiser Permanente, Abbott Laboratories and Takeda. ###

Relative Insight Frequently Asked Questions (FAQ)

  • When was Relative Insight founded?

    Relative Insight was founded in 2012.

  • Where is Relative Insight's headquarters?

    Relative Insight's headquarters is located at Fraser House White, Cross Business Park, Lancaster.

  • What is Relative Insight's latest funding round?

    Relative Insight's latest funding round is Series B.

  • How much did Relative Insight raise?

    Relative Insight raised a total of $11.69M.

  • Who are the investors of Relative Insight?

    Investors of Relative Insight include YFM Equity Partners, Maven Capital Partners and R/GA Marketing Tech Venture Studio.

  • Who are Relative Insight's competitors?

    Competitors of Relative Insight include Canvs AI and 8 more.

  • What products does Relative Insight offer?

    Relative Insight's products include Explore and 1 more.


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