Founded Year



Series B | Alive

Total Raised


Last Raised

$6.57M | 4 mos ago

About Relative Insight

Relative Insight provides a language understanding platform, using comparative language analysis to inform business intelligence and communications strategy for B2B and B2C brands.

Relative Insight Headquarter Location

Fraser House White, Cross Business Park

Lancaster, England, LA1 4XQ,

United Kingdom

+44 (0)1524 928190

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Relative Insight's Products & Differentiation

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  • Explore

    A scalable text analysis solution that brings quantitative rigour to your qualitative data, revealing why and how things are happening to support informed decision making. Efficiently transform survey responses, social media conversations, reviews and customer service transcripts into valuable business intelligence without the need for manual coding.


    Our comparative approach gets to the things that matter most in your qual data by revealing what makes customers, target audiences and brands unique and similar from one another. Insights are used t… 

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Latest Relative Insight News

Relative Insight Releases New Study that “Opens the Conversation” on Diversity and Inclusion

Jul 27, 2022

Share By analysing text from open-end survey questions at scale, the text analytics company reveals what diversity, equality and inclusion mean to differing groups Relative Insight, a comparative text analytics software company, has released a new report, Diversity and Inclusion: Starting an open conversation. The study is based on the AI-assisted text analysis of more than 300,000 words of open-text survey data collected from respondents in the United States and United Kingdom. It unveils granular data from individual interviews to understand the perspectives, thoughts and feelings of various groups; with key insights grouped by various audience attributes including ethnicity, gender, sexuality and nationality. “Our platform can process a massive amount of text data, meaning we can access intricacies of opinion contained in the open-end survey responses. This allows us to dig deeper and to compare the thoughts and feelings of different groups,” explains Jessica Lewis of Relative Insight. “The results reflect a diverse range of perspectives. They illustrate the complexity of the topic and shed light on important trends and opinions surrounding diversity and inclusion.” Relative Insight’s technology analyses unstructured text data, at scale, to reveal the trends, differences and insights latent within language. It uses AI to process and compare text of any kind – from surveys and reviews to social media to customer service transcripts – to identify the subtle differences in language that reveal key audience insights. In a topic area such as diversity and inclusion, these kinds of subtleties are critical in building deep societal understanding. The insights in Diversity and Inclusion: Starting an open conversation can help organisations to: – Unlock the personal definitions of ‘diversity and inclusion’ to help create policies that are more human and relevant to employees. – Explore the level of representation that individuals feel, together with their opinions of how popular culture is performing; thereby allowing greater understanding of where organisational change needs to happen. – Analyse commitments and hopes for the future, indicating areas that are most important to individuals, as well as the overall direction of travel for diversity and inclusion. Each quarter, Relative Insight publishes a comprehensive report on a trending topic area that provides a deeper, language-based examination of thoughts and feelings.

Relative Insight Web Traffic

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  • When was Relative Insight founded?

    Relative Insight was founded in 2012.

  • Where is Relative Insight's headquarters?

    Relative Insight's headquarters is located at Fraser House White, Cross Business Park, Lancaster.

  • What is Relative Insight's latest funding round?

    Relative Insight's latest funding round is Series B.

  • How much did Relative Insight raise?

    Relative Insight raised a total of $11.69M.

  • Who are the investors of Relative Insight?

    Investors of Relative Insight include YFM Equity Partners, Maven Capital Partners and R/GA Marketing Tech Venture Studio.

  • Who are Relative Insight's competitors?

    Competitors of Relative Insight include Clarabridge and 3 more.

  • What products does Relative Insight offer?

    Relative Insight's products include Explore and 1 more.

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