Founded Year

2012

Stage

Series B | Alive

Total Raised

$11.69M

Last Raised

$6.57M | 3 mos ago

About Relative Insight

Relative Insight provides a language understanding platform, using comparative language analysis to inform business intelligence and communications strategy for B2B and B2C brands.

Relative Insight Headquarter Location

Fraser House White, Cross Business Park

Lancaster, England, LA1 4XQ,

United Kingdom

+44 (0)1524 928190

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Relative Insight's Products & Differentiation

See Relative Insight's products and how their products differentiate from alternatives and competitors

  • Explore

    A scalable text analysis solution that brings quantitative rigour to your qualitative data, revealing why and how things are happening to support informed decision making. Efficiently transform survey responses, social media conversations, reviews and customer service transcripts into valuable business intelligence without the need for manual coding.

    Differentiation

    Our comparative approach gets to the things that matter most in your qual data by revealing what makes customers, target audiences and brands unique and similar from one another. Insights are used t… 

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Latest Relative Insight News

Relative Insight Adds New Board Members, Kristin Luck and Richard Thornton

May 26, 2022

Relative Insight Adds New Board Members, Kristin Luck and Richard Thornton 26 May 2022 Leading text analysis company will work with Luck and Thornton to continue its expansion, whilst helping companies to get the most value out of their data Relative Insight , a comparative text analytics software company, has engaged two new board members following a £5m investment backed by private equity firm YFM Equity Partners (YFM) in March 2022. Kristin Luck has joined the Advisory Board and Richard Thornton has joined the company’s Board of Directors. Both will focus on company growth and help to scale the business for continued international expansion. “Our growth has recently accelerated sharply; driven by demand from companies seeking to get more value out of their text data and helped by our recently announced Series A funding,” said Ben Hookway, CEO of Relative Insight. “Kristin and Richard both have deep industry knowledge and experience when it comes to quickly scaling high-growth technology companies. We are looking forward to tapping into their expertise as we continue to expand, with a focus on the United States.” Luck, a serial technology entrepreneur, is the founder and managing partner of ScaleHouse, a growth advisory firm for technology and services companies in the insights and analytics sector. She will work closely with the company’s executive team to uncover expansion opportunities for Relative Insight’s offerings in the market research and marketing industries. She will also help to guide the company’s growth strategy in the United States, following the company’s recent investment from YFM. Thornton, previously of Cint’s executive team which led the company to a successful IPO, now heads up an advisory and services firm working with tech-enabled, high-growth companies to help them to realise their potential. At Relative Insight, he will be focusing on sales efficiency, strategic partnerships and further optimisation of operations. He said, “Having recently closed a successful funding round, the company is now perfectly poised to capitalise on what is still a nascent market opportunity in AI-driven comparative text analytics, at scale. With the calibre of team, product and customer base already in place, I firmly believe Relative Insight has great market fit and the best proposition to become a category leader.” Dan Freed , partner at YFM, added: “As Relative Insight accelerates its growth journey, bringing on board two such experienced and respected industry experts will further boost an already strong team as the business expands in the UK and US.” Relative Insight’s technology helps insights and research professionals, marketers and brand specialists, and human resources departments uncover more value from the language data they already have. This data can be gleaned from online language of any kind; enabling comparison and benchmarking with competitors. It can include open-end questions in primary research, data from insights tools, social media and product reviews, and any other text assets – with analysis generating rich audience understanding for company decision-making. Latest news

Relative Insight Web Traffic

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  • When was Relative Insight founded?

    Relative Insight was founded in 2012.

  • Where is Relative Insight's headquarters?

    Relative Insight's headquarters is located at Fraser House White, Cross Business Park, Lancaster.

  • What is Relative Insight's latest funding round?

    Relative Insight's latest funding round is Series B.

  • How much did Relative Insight raise?

    Relative Insight raised a total of $11.69M.

  • Who are the investors of Relative Insight?

    Investors of Relative Insight include YFM Equity Partners, Maven Capital Partners and R/GA Marketing Tech Venture Studio.

  • Who are Relative Insight's competitors?

    Competitors of Relative Insight include Clarabridge and 3 more.

  • What products does Relative Insight offer?

    Relative Insight's products include Explore and 1 more.

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