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Founded Year



Acquired | Acquired

Total Raised


About Reflektion

Reflektion provides a predictive analytics platform and easily deployable solutions for retailers and brands. The company offers a quick and easy way for retailers and brands to achieve greater revenue, better conversion and more page views, without investing in new systems. Reflektion does the number crunching, deep learning and application delivery from the cloud on a subscription basis. Reflektion's patented algorithms reduce computational overhead by hundreds of times, enable modeling of millions of users every day and predict with high confidence what customers will do next.On September 2nd, 2021, Reflektion was acquired by Sitecore. Terms of the transaction were not disclosed.

Reflektion Headquarter Location

1510 Fashion Island Blvd Suite 100

San Mateo, California, 94404,

United States


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Expert Collections containing Reflektion

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Reflektion is included in 5 Expert Collections, including AI 100.


AI 100

99 items


Artificial Intelligence

8,717 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

334 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Loyalty & Rewards Tech

161 items

Reflektion Patents

Reflektion has filed 12 patents.

The 3 most popular patent topics include:

  • Internet privacy
  • Computer network security
  • Social networking services
patents chart

Application Date

Grant Date


Related Topics




Social networking services, Virtual communities, Pricing, Diagrams, Information technology management


Application Date


Grant Date



Related Topics

Social networking services, Virtual communities, Pricing, Diagrams, Information technology management



Latest Reflektion News

CMO's top 8 martech stories for the week - 9 September 2021

Sep 9, 2021

CMO's top 8 martech stories for the week - 9 September 2021 All the latest martech and adtech news from Sitecore, Mailchimp, Convo Ink, Tableau, Hootsuite, Acquia, MessageMedia and Pipeliner CRM Sitecore scoops up AI digital search platform   Sitecore has acquired US-based Reflektion, an eight-year-old artificial intelligence-powered digital search platform that works to predict patterns, context and customer needs in order to convert shoppers. The acquisition is the fourth made by Sitecore this year and follows a US$1.2 billion investment into the digital experience vendor to drive growth. Sitecore said Reflektion’s complementary commerce, AI and personalisation capabilities would sit well alongside those acquired through the purchases of Four51, Boxever and Moosend and further elevates personalisation and real-time information across channels. Specifically, Reflektion’s capabilities are to be combined with Sitecore’s offering to help engage, educate and empower shoppers to make purchase decisions faster. Use cases include transforming product data into more consumer-friendly language, to understanding shopper intent, behaviour and product preferences using search as its guide. Financial terms of the deal have not been disclosed. The acquisition is expected to close in September. “Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflektion, a brand can add various types of searches including personalised search, preview search, conversational search and voice search,” said Sitecore CEO, Steve Tzikakis. “This reduces customers’ effort and anxiety to find exactly what they need – with more convenience and speed – and leads to increased customer satisfaction with more conversions and revenue.”   Homegrown startup pitches smarter content marketing   Australian-based Convo Ink has taken the wrappers off a content marketing engine solution aimed at improving the workflow between content marketers, PR and the media industry. The martech is debuting a unified platform for marketers, content writers and publishers with drag-and-drop functionality for creating branded content formats. Core functionality includes auto-generating content formats that can be distributed across mobile, desktop and digital out-of-home publishers with better precision and scale. For advertisers and agencies, the name of the game is simplifying creation and distribution of branded content. The vendor also plans to allow advertisers to target select audiences in order to reduce media investment wastage and improve results. Convo Ink is the brainchild of Aaron Macarthur, who worked in sales for Southern Cross Austereo, Allure Media and Verizon, and CTO, Adam Crampton. The startup recently completed a seed funding round led by M2 Capital and has conducted product trials with several brands including hayu, Young Henry’s and numobile. It’s also been working to validate its platform with tech partners such as The Trade Desk and DoubleVerify and plans to announce publisher deals soon. “At Convo Ink, we believe every brand has a story to tell and great brand stories create attention with customers and drive sales,” Crampton said. “We are excited to launch our smart content marketing engine, which allows advertisers and media agencies to move into the high-growth content marketing space with all of the speed, scale and precision provided by programmatic marketing technology.”   Reports of US$10bn+ Mailchimp sale   Intuit is reportedly in talks to acquire email marketing vendor, Mailchimp, for at least US$10 billion, according to various media reports. Intuit is behind brands financial and accounting software, Quickbooks and TurboTax. According to reports in Reuters and Bloomberg, the company is in talks to buy Mailchimp for more than US$10 billion. Reports suggest no final decision has been made and the deal could still fall through, or another potential buyer emerge through the process. The deal, if it did eventuate, would be the biggest ever made by Intuit in its near 30-year history. The vendor last year spent US$7.1 billion on Credit Karma, and has been around for nearly 40 years. US-based Mailchimp was founded in 2001 with the aim of creating an all-in-one marketing platform for SMBs. The martech player has made several acquisitions in the past three years, including SMS marketing software vendor, Chatitive, in January 2021 ; feedback management platform, BigTeam, in June 2020; ecommerce player, LemonStand, in 2019; and automated design platform, Sawa, also in 2019. Acquia joins the acquisitions party   Also on the acquisitions trail this week is Acquia, which picked up digital asset and product information management software vendor, Widen, for an undisclosed sum. The digital experience management vendor said Widen’s selling point is capabilities that unify digital assets such as rich media, product information and marketing copy into a single workflow and user interface. The improved control over digital content will be integrated into the Acquia Open Digital Experience Platform as well as remain available as a standalone solution. Acquia said while traditional DAM solutions help simplify content management, a modern solution also needs robust technical capabilities, extensibility and built-in governance. The vendor touted a PIM, native cloud-based solution like Widen’s as enabling enrichment of product data with marketing copy and digital assets, making it easier to create branded product content as well as legal documents. Widen’s ability to support complex marketing workflows and enterprise DXP requirements was also flagged. The acquisition is expected to close later in September. Widen’s 700-strong customer base includes New Balance, Crayola and Hootsuite. “Acquia has long been an established leader in managing textual website content. Now, with Widen, we will be able to offer world-class capabilities around rich media and product information content,” said Acquia co-founder and CT, Dries Buytaert. Tableau latest update pitched as taming data volume growth   Data visualisation and reporting platform, Tableau, has debuted its latest update, 2021.3, including new data and analytics capabilities for managing exponential growing volumes of data. Among the latest data management features are a ‘data prep’ tool for better server resource management and to generate rows for mapping out trends in data. There are also new governance processes to make it easier to view the type of data users have and where it came from. In addition, features aim to increase flexibility and segmentation, allowing administrators to centrally configure which users and groups have access to which slices of data and configure access accordingly. On the enterprise scalability front, a new enterprise reference architecture is in play, along with dynamic scaling to resource deployment and contain management during peak versus off-peak demand times. The vendor said IT teams can also better optimise the performance of Tableau Server by defining application resource limits. Hootsuite debuts new Microsoft Teams integration Hootsuite says it’s new Amplify by Hootsuite for Microsoft Teams integration will help drive employee advocacy and broaden customer reach by facilitating better social media content sharing across an organisation. The social media management vendor has created a new integration for Microsoft Teams aimed at encouraging Amplify as well as Teams customers to seamlessly share curated social media content directly from within the Teams platform. Specific capabilities include promoting key campaigns through employee networks, sharing pre-approved content across Facebook, Twitter, LinkedIn and Instagram, and better story sharing across teams and departments. The latest connection comes a year after Hootsuite announced its integration with Microsoft Dynamics 365 within its Global ISV program for business applications, providing access to its apps ecosystem for Microsoft customers. MessageMedia launches SMS integration with ActiveCampaign   MessageMedia has announced a fresh integration with ActiveCampaign that brings SMS messaging directly into the marketing automation platform. The text message integration will allow ActiveCampaign customers to add SMS into existing automation workflows, introduce real-time and two-way messaging with customers as well as streamline communicatiosn tracking. For example, users can add SMS to automation workflows to send targeted promotions, engage in a conversation with prospects through text messaging, while having messages automatically logged against contact records for better communications oversight. MessageMedia also converts mobile numbers automatically to include local country codes. “Our customers tell us they want to consolidate communications and text within their marketing automation platforms. Our latest integration with ActiveCampaign meets this requirement by enabling exceptional customer engagement through SMS,” MessageMedia CEO, Paul Perrett, stated. Pipeliner debuts latest CRM version   CRM vendor, Pipeliner, is highlighting project management sophistication and connected account management functionality as the big outcomes from the latest release of its CRM software. The Kepler 4.0 release sees salesforce automation and key account management functionality united under the wider guise of end-to-end project management. It’s a move the vendor claims ensures more holistic sales management from prospecting to relationship management. Key features include the ability to build projects and track objectives and activities related to them; trackability of task durations and visualisations using a Gantt view, and the ability to link projects to any opportunity, contact or account using look-up fields. “Our previous major version was called Copernicus, and it signified the momentous event of Pipeliner CRM being fully in the cloud. Since its release three years ago, we have made thousands of improvements,” said Pipelinersales CEO, Nikolaus Kimla. “It is only logical that with our next significant evolution, project management, we name the version after Kepler, the person who fully cemented Copernicus’s theories.”

Reflektion Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Reflektion Rank

  • When was Reflektion founded?

    Reflektion was founded in 2012.

  • Where is Reflektion's headquarters?

    Reflektion's headquarters is located at 1510 Fashion Island Blvd, San Mateo.

  • What is Reflektion's latest funding round?

    Reflektion's latest funding round is Acquired.

  • How much did Reflektion raise?

    Reflektion raised a total of $65.41M.

  • Who are the investors of Reflektion?

    Investors of Reflektion include Sitecore, Battery Ventures, Hasso Plattner Ventures, Intel Capital, Marc Benioff and 6 more.

  • Who are Reflektion's competitors?

    Competitors of Reflektion include Dynamic Yield, Rokt, ForMotiv, Bluecore, Attentive and 15 more.

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