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About Reclassified

Reclassified produces and sells fragrances and related personal products.

Headquarters Location

Shanghai, Shanghai,


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Expert Collections containing Reclassified

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Reclassified is included in 1 Expert Collection, including Beauty & Personal Care.


Beauty & Personal Care

2,067 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest Reclassified News

CITIC Capital Invests in Chinese Fragrance Brand Reclassified

Jan 22, 2021

Courtesy LONDON – The private equity arm of CITIC Capital has completed its investment in Shanghai Xiangmiao Trade Co., Ltd., the owner of the Chinese fragrance brand Reclassified, via its third renminbi-denominated China buyout fund. The deal marks CITIC Capital’s eighth completed acquisition in the beauty and lifestyle sector in recent years. Founded in 2013, the Shanghai-based Reclassified sells a variety of scented products, including perfume, home fragrance , car fragrance, scented candles, and scented personal care products, via its over 100 retail outlets in 50 cities nationwide. Mac Lin, chief executive officer of Reclassified, said the brand name, combining “Re” and “Classified,” illustrates the brand’s “determination to differentiate and refusal to be classified.” “Since its establishment, the brand has vowed to work only with world-leading perfumers and developers to create high-quality, original fragrances and genuine experiences that are unique to Chinese consumers. We are committed to bridging interesting cultures, upholding individuality, and expressing freedom for our consumers,” Lin added. Hanxi Zhao, senior managing director at CITIC Capital, said the investment is a response to Chinese consumers’ high aspiration for a better lifestyle, which has stimulated the rapid development of related sectors.

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Reclassified Frequently Asked Questions (FAQ)

  • Where is Reclassified's headquarters?

    Reclassified's headquarters is located at Shanghai.

  • What is Reclassified's latest funding round?

    Reclassified's latest funding round is Private Equity.

  • Who are the investors of Reclassified?

    Investors of Reclassified include CITIC Capital.

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