Search company, investor...
RealityBLU company logo


Founded Year



Seed | Alive

Total Raised


Last Raised

$100K | 3 yrs ago

About RealityBLU

RealityBLU develops a self-service design platform. It enables non-technical marketers to create and publish augmented reality (AR) experiences for AR-enabled smartphones and devices. RealityBLU eliminates the technical barrier to implementing and measuring AR content experiences by providing marketers with an intuitive interface and workflow, allowing them to attract customers for brands and clients. It was founded in 2017 and is based in Beloit, Wisconsin.

Headquarters Location

635 3rd Street

Beloit, Wisconsin, 53511,

United States


Missing: RealityBLU's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: RealityBLU's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest RealityBLU News

RealityBLU Launches 3D Object Builder to Allow Content Creators to Build Powerful, Interactive Experiences With 3D Objects

May 10, 2022

Perfect for Retail, Packaging, Education, and Training Applications RealityBLU, creator of the WorldViewAR augmented reality (AR) creation platform, is launching its 3D Object Builder, a customer-facing solution that allows content creators to build powerful interactive experiences with 3D objects for use in applications such as retail/packaging, e-commerce, and direct mail. 3D Object Builder capitalizes on a major shift in shopping behavior toward the use of AR. According to Insider Intelligence, 13% of shoppers have used AR for shopping, rising to 25% of the 18-35-year old demographic. An additional 39% of shoppers have not used AR for shopping but are “very interested” in doing so. 3D Object Builder makes it easy to build experiences such as: Interactive product demos Exploded diagrams The 3D Object Builder uses 8th Wall WebAR technology, so no app is required. This opens powerful, interactive AR experiences to any user with a mobile phone. Anyone shopping in person or online can visualize and configure products in their real-life environments. WorldViewAR Object Builder uses absolute scale, which means users can view the objects at 100% size or pinch and zoom objects to appear the desired size. If the object is resized, the 3D Object experience will indicate the percentage of true size at which the image appears. While AR for shopping has traditionally been limited by shoppers’ distaste for downloading apps, RealityBLU’s 3D Object Builder uses WebAR technology, so these experiences are browser-based. People simply scan a QR Code or click a link and enable camera permissions. Buttons can be added to WorldViewAR 3D Object experiences so shoppers can respond to calls to action immediately. “Use of AR for shopping is growing and, because of the ease of use of the WorldViewAR platform, our 3D Object Builder lowers the barrier to entry for creating these experiences,” notes MJ Anderson, chief experience officer for RealityBLU. “This is a great example of how marketers and brand owners can monetize AR and use it to drive sales.” RealityBLU’s WorldViewAR workflow also gives customers access to tracking and metrics to aid in building powerful, effective marketing campaigns. Other WorldViewAR products include the Holotwin Builder, which allows marketers and brand owners to place “holographic twins” into their real-world environments, and the Portal Builder, which takes viewers to other places and times.

RealityBLU Frequently Asked Questions (FAQ)

  • When was RealityBLU founded?

    RealityBLU was founded in 2017.

  • Where is RealityBLU's headquarters?

    RealityBLU's headquarters is located at 635 3rd Street, Beloit.

  • What is RealityBLU's latest funding round?

    RealityBLU's latest funding round is Seed.

  • How much did RealityBLU raise?

    RealityBLU raised a total of $100K.

  • Who are the investors of RealityBLU?

    Investors of RealityBLU include gener8tor Madison.

  • Who are RealityBLU's competitors?

    Competitors of RealityBLU include Uptale and 4 more.

Compare RealityBLU to Competitors

Warp VR

Warp VR is a virtual reality company offering immersive learning training services for employees. The company was founded in 2016 and is based in Rotterdam, Netherlands.

ARuVR Logo

ARuVR is a virtual reality presentations platform that enables businesses to cut training costs and boost sales enablement.

KP9 Interactive

KP9 Interactive develops a no-code web-based augmented reality solution that helps digital creators create AR content easily. It was founded in 2017 and is based in Owen Sound, Ontario.

Vossle Logo

Vossle is a DIY platform to create Web Augmented Reality (WebAR) in under one minute. It helps businesses create augmented reality campaigns without any coding. Users can experience these AR campaigns without any app downloads. Vossle is used by marketing campaign creators, edutech players for higher content retention and eCommerce product visualizations in augmented reality.


Scavengar is an AR content creation app that allows users to create and share their designs. It is based in Berling, Germany.


Cameraah is the fastest, user-friendly way to create Augmented Reality (AR) experiences. Using a no-code, browser-based tool with 1000+ pre-made templates, created content can be deployed across Web, Facebook, Instagram & Snapchat within minutes.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.