Latest Rawr News
Dec 12, 2019
Retail Gazette By // Beauty brand RAWR’s rebrand has extended to a new Fitzrovia flagship store // The new brand caters to money-savvy urban consumers with busy lives RAWR, formerly known as Lashious Beauty has opened the doors of its flagship store on London’s Rathbone Place. The opening followed a launch party which featured a performance from British rapper, singer, and songwriter Stefflon Don. In partnership with global experience agency Imagination, the beauty retailer has completed a full brand overhaul as it plans rapid expansion in key Primark stores as part of a pre-existing partnership. “RAWR is a bold and exciting brand that perfectly encapsulates and fits a huge proportion of urban, busy people,” Imagination client services director Richard Hannah said.