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INTERNET | Internet Software & Services / Information Providers & Portals
rapleaf.com

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Founded Year

2005

Stage

Acquired | Acquired

Total Raised

$17.2M

About Rapleaf

Rapleaf provides search services that find information about people on the social web, on behalf of businesses and consumers. Retailers, telcos, political organizations, hotel chains, social networks, and other consumer facing companies use Rapleaf's services to gain insight about their consumers and improve their consumers' experience. Consumers use Rapleaf's services to conduct individual people searches, and find and manage their own data online.

Rapleaf Headquarter Location

667 Mission Street 4th Floor

San Francisco, California, 94105,

United States

415-886-7270

Latest Rapleaf News

Podcast: Resolving LiveRamp's Identity

Aug 31, 2017

After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she's still there – though the company and its positioning have changed utterly. Shortly after she joined, Rapleaf pivoted into data onboarding and rebranded as LiveRamp. Then it was acquired by Acxiom for $310 million and embarked on a new phase as a provider of "identity resolution" services. Gupta's career also morphed, as she took on new roles in the company – product management, marketing and recruiting. Now she's chief product officer, a role she's held for three years. In the early days, "We hadn't really landed on data onboarding as a product that we were going to go out and sell," Gupta says in the latest episode of AdExchanger Talks. "It was an exciting time to be an engineer on the team, because we were experimenting a lot and trying out many different types of data products." At Acxiom, Gupta's initiatives have led the company away from purely marketing use cases. "The true power of identity resolution is only fully realized when you're thinking about customer experience and not just marketing," she says. "It's not just about how do you get the right offer to someone at the right time. It's about how do you create a lasting relationship with your customers. The forward-thinking brands are thinking about that." Also in this episode: Why LiveRamp bought Arbor and Circulate, what's up with match rate and how the LiveRamp Consortium is coming along. Popular On AdExchanger Right Now:

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Rapleaf Patents

Rapleaf has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

4/8/2008

3/6/2012

Identifiers, Unique identifiers, Library cataloging and classification, Database management systems, Metadata

Grant

00/00/0000

00/00/0000

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Application Date

4/8/2008

00/00/0000

Grant Date

3/6/2012

00/00/0000

Title

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Related Topics

Identifiers, Unique identifiers, Library cataloging and classification, Database management systems, Metadata

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Status

Grant

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