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INTERNET | eCommerce
buy.com

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Founded Year

1997

Stage

Acq - P2P | Acquired

Total Raised

$15.05M

Valuation

$0000 

About Rakuten.com Shopping

Buy.com, The Internet Superstore, is an online marketplace offering the latest and greatest brands at affordable prices. The company offeres millions of products in categories ranging from computer hardware and software to electronics, cellular, books, movies, music, sporting goods and more.In May 2010, Buy.com was acquired by Rakuten. The valuation of Buy.com was undisclosed. Other terms of the deal were not released. The company was rebranded to Rakuten.com Shopping.

Rakuten.com Shopping Headquarter Location

85 Enterprise Suite 100

Aliso Viejo, California, 92656,

United States

949-448-5400

Latest Rakuten.com Shopping News

US-Based Buy.com to be Rebranded as ‘Rakuten Shopping' This Week

Jan 30, 2013

Yesterday we mentioned that Japanese e-commerce giant Rakuten \(JSD: 4755\) is opening a Singapore office to enlarge the company's presence even more in Southeast Asia. But the Japanese company is also busy in the US where its Buy.com store will take on the new URL and name Rakuten.com Shopping starting this Thursday, January 31st. Rakuten acquired Buy.com back in May 2010, and retained its name while making gradual transitions. The e-tailer's announcement explains that the "Buy.com brand will continue to offer over 3.2 million products in 15 categories” within the rebranded Rakuten Shopping, which has over 16 million products in 24 categories. The Japanese company plans to offer new features to both merchants and customers this year for a better shopping experience on the site while also expanding its range of products. \(See: The History of Rakuten, Japan's Largest E-Commerce Site \[INFOGRAPHIC\]\) OCRegister quoted analysts earlier this month in questioning if this move by Rakuten would prove to be a successful one. They reasoned that the three-letter domain name Buy.com is simply much easier to use and type compared to the rather Japanese name ‘Rakuten'. But Rakuten executives said that this move is needed to establish the Japanese brand globally. For further details regarding the transition, you can see more details here. The post US-Based Buy.com to be Rebranded as ‘Rakuten Shopping' This Week appeared first on Tech in Asia.

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Expert Collections containing Rakuten.com Shopping

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Rakuten.com Shopping is included in 1 Expert Collection, including E-Commerce.

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