Predict your next investment

INTERNET | eCommerce

See what CB Insights has to offer

Founded Year



Acq - P2P | Acquired

Total Raised




About Shopping, The Internet Superstore, is an online marketplace offering the latest and greatest brands at affordable prices. The company offeres millions of products in categories ranging from computer hardware and software to electronics, cellular, books, movies, music, sporting goods and more.In May 2010, was acquired by Rakuten. The valuation of was undisclosed. Other terms of the deal were not released. The company was rebranded to Shopping. Shopping Headquarter Location

85 Enterprise Suite 100

Aliso Viejo, California, 92656,

United States


Latest Shopping News

US-Based to be Rebranded as ‘Rakuten Shopping' This Week

Jan 30, 2013

Yesterday we mentioned that Japanese e-commerce giant Rakuten \(JSD: 4755\) is opening a Singapore office to enlarge the company's presence even more in Southeast Asia. But the Japanese company is also busy in the US where its store will take on the new URL and name Shopping starting this Thursday, January 31st. Rakuten acquired back in May 2010, and retained its name while making gradual transitions. The e-tailer's announcement explains that the " brand will continue to offer over 3.2 million products in 15 categories” within the rebranded Rakuten Shopping, which has over 16 million products in 24 categories. The Japanese company plans to offer new features to both merchants and customers this year for a better shopping experience on the site while also expanding its range of products. \(See: The History of Rakuten, Japan's Largest E-Commerce Site \[INFOGRAPHIC\]\) OCRegister quoted analysts earlier this month in questioning if this move by Rakuten would prove to be a successful one. They reasoned that the three-letter domain name is simply much easier to use and type compared to the rather Japanese name ‘Rakuten'. But Rakuten executives said that this move is needed to establish the Japanese brand globally. For further details regarding the transition, you can see more details here. The post US-Based to be Rebranded as ‘Rakuten Shopping' This Week appeared first on Tech in Asia.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Shopping

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. Shopping is included in 1 Expert Collection, including E-Commerce.



8,739 items

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.