Search company, investor... Shopping company logo Shopping

Founded Year



Acq - P2P | Acquired

Total Raised




About Shopping, The Internet Superstore, is an online marketplace offering the latest and greatest brands at affordable prices. The company offeres millions of products in categories ranging from computer hardware and software to electronics, cellular, books, movies, music, sporting goods and more.In May 2010, was acquired by Rakuten. The valuation of was undisclosed. Other terms of the deal were not released. The company was rebranded to Shopping.

Headquarters Location

85 Enterprise Suite 100

Aliso Viejo, California, 92656,

United States


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Expert Collections containing Shopping

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. Shopping is included in 1 Expert Collection, including E-Commerce.



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Latest Shopping News

US-Based to be Rebranded as ‘Rakuten Shopping' This Week

Jan 30, 2013

Yesterday we mentioned that Japanese e-commerce giant Rakuten \(JSD: 4755\) is opening a Singapore office to enlarge the company's presence even more in Southeast Asia. But the Japanese company is also busy in the US where its store will take on the new URL and name Shopping starting this Thursday, January 31st. Rakuten acquired back in May 2010, and retained its name while making gradual transitions. The e-tailer's announcement explains that the " brand will continue to offer over 3.2 million products in 15 categories” within the rebranded Rakuten Shopping, which has over 16 million products in 24 categories. The Japanese company plans to offer new features to both merchants and customers this year for a better shopping experience on the site while also expanding its range of products. \(See: The History of Rakuten, Japan's Largest E-Commerce Site \[INFOGRAPHIC\]\) OCRegister quoted analysts earlier this month in questioning if this move by Rakuten would prove to be a successful one. They reasoned that the three-letter domain name is simply much easier to use and type compared to the rather Japanese name ‘Rakuten'. But Rakuten executives said that this move is needed to establish the Japanese brand globally. For further details regarding the transition, you can see more details here. The post US-Based to be Rebranded as ‘Rakuten Shopping' This Week appeared first on Tech in Asia. Shopping Frequently Asked Questions (FAQ)

  • When was Shopping founded? Shopping was founded in 1997.

  • Where is Shopping's headquarters? Shopping's headquarters is located at 85 Enterprise, Aliso Viejo.

  • What is Shopping's latest funding round? Shopping's latest funding round is Acq - P2P.

  • How much did Shopping raise? Shopping raised a total of $15.05M.

  • Who are the investors of Shopping?

    Investors of Shopping include Rakuten, Mobius Venture Capital, Softbank Capital, Vivendi and ePartners.

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