Radian6 company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.



Acquired | Acquired

Total Raised






About Radian6

Radian6 is focused on building a monitoring and analysis solution for PR and advertising professionals so they can become experts in social media. Radian6 offers a social customer relationship management (CRM).

Radian6 Headquarter Location

285 Canada Street 3rd Floor

Fredericton, New Brunswick, E3A 4A3,



Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Radian6

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Radian6 is included in 1 Expert Collection, including ad tech.


ad tech

3,640 items

Latest Radian6 News

Looking Back at Q1 Labs, Radian6

Oct 21, 2020

Gordon Pitts' Unicorn in the Woods brings the story of two great companies to life. by Peter Moreira | Oct 21, 2020 I was astonished – and, to be frank, a little embarrassed – by how much I learned reading Gordon Pitts’ superb new book, Unicorn in the Woods: How East Coast Geeks and Dreamers Are Changing the Game. Any regular reader of Entrevestor should be familiar with the story of Q1 Labs and Radian6, the two New Brunswick companies that sold out for a combined price of about $1 billion in 2012-13. Taken together, these companies changed forever the way Atlantic Canadian tech entrepreneurs are viewed within and outside the region. Pitts brings a fresh perspective to this story, breathing life into the techies, salesmen and investors who made it all happen. A former Globe and Mail business reporter, Pitts is best known in these parts as the author of Codfathers: Lessons from the Atlantic Business Elite, a 2005 book about the network of successful business people in and from the East Coast. Now he has told the story of the two greatest startups (so far) built on the East Coast, and he’s told it very well indeed. $29.95 The tale starts in 2000 when Chris Newton, a tech-savvy student-slash-employee at University of New Brunswick, teamed up with serial entrepreneur Brian Flood to tackle the university’s budding cybersecurity problems. UNB’s network was frequently disrupted by denial -of-service attacks, in which cyber-criminals assault an organization with hundreds of millions of messages simultaneously, causing the system to fail. Newton devised a system that tracks the data flows rather than focusing on single data units, then developed a front-end feature that allowed the user to visualize these data flows. Flood saw the potential of the new system and what it could mean, not just for Newton and himself, but for their home province. “Newton now understood that Brian was not just about getting rich,” writes Pitts. “He was about turning New Brunswick around, and if he made some money in the process, that was fine too.” Thus was Q1 Labs born. The team soon grew, and attracted young brainiacs like Sandy Bird (a computer engineer able to talk to investors on their own terms) and financial backers like former NB Tel President Gerry Pond. They brought on board venture capital investment, first from Toronto, then from the U.S., which resulted in the headquarters being moved to the Boston Area. Management was taken over by more hard-nosed executives, and Newton and Flood eventually moved away from the company. The development team remained in Fredericton, headed by Bird. Before this, Pond had backed another venture, an NB Tel spinoff called iMagic, headed by Marcel LeBrun, a strong, silent leader who inspired great loyalty among all around him. A pioneer in internet-protocol software for video, iMagic was a high-flyer in the dotcom boom, then listed its shares amid the crash in late 2000. After selling out to Paris-based Alcatel in 2003 at 7 percent of the IPO price, LeBrun was looking for his next venture so Pond introduced him to Newton. They held a brainstorming session and settled mid-decade on a product that would monitor a new-fangled phenomenon known as social media. With six co-founders, they called the new venture Radian6 and quickly began to gain customers. It was a SaaS product, so the sales cycle was rapid, as was growth. The two companies found buyers at about the same time, with Radian6 selling out to Salesforce for $326 million in the spring of 2012, and Q1 Labs going to IBM for a reported $600 million a few months later. That’s the skeleton of Pitts’ story, but what makes this book special is the way the author develops these characters, both with anecdote and description. Take, for example, his portrayal of Newton: “Newton speaks in bursts of gee-whiz enthusiasm – more Richie from Happy Days than the nerdy guys from The Big Bang Theory. Everyone is ‘super-busy’ or ‘super-smart,’ or to sum things up it was ‘all that jazz’ – all interspersed with the occasional mild profanity.” Or this timeless take on Gerry Pond: “Think of Pond as your loveable old uncle who could be a bit grouchy at times but always remembered you at Christmas.” Pitts is a reporter as well as a writer, and brings out things I didn’t know about this group, such as Newton’s battles with cancer, or Radian6 Co-Founder Brian Dunphy’s financial straits at the time of the exit. I didn’t know IBM has named 200 IBM Fellows since its inception, and one of them is Sandy Bird. Unicorn in the Woods loses a bit of steam after the two big exits – about a third of the book deals with the evolution of the startup community since 2012. Part of the problem is that there are more good companies today, but few (St. John’s-based Verafin being the obvious exception) are as stellar as Q1 Labs or Radian6. The number of players makes it harder to tell a linear story. The book’s greatest flaw is that it all but ignores what’s happening in Halifax, which is the most active part of the East Coast startup community. Pitts mentions some companies like Manifold and TruLeaf but ignores CarbonCure Technologies, ABK Biomedical, Appili Therapeutics, Metamaterial,  IMV, DashHudson, Proposify, SimplyCast, to name a few. But as a story of the New Brunswick startup cluster and the people who built it, the book just can’t be beaten. The business of startups never slows down. Sign up here for updates wherever you are, whenever they happen.

  • Where is Radian6's headquarters?

    Radian6's headquarters is located at 285 Canada Street, Fredericton.

  • What is Radian6's latest funding round?

    Radian6's latest funding round is Acquired.

  • How much did Radian6 raise?

    Radian6 raised a total of $4M.

  • Who are the investors of Radian6?

    Investors of Radian6 include Salesforce, BDC Venture Capital, Summerhill Venture Partners and Brightspark Ventures.

  • Who are Radian6's competitors?

    Competitors of Radian6 include Brandwatch, Sysomos, Simply Measured, Bottlenose, Twelvefold Media and 13 more.

You May Also Like

Attentio Logo

Attentio is developing a software for brand monitoring and analysis of conversations that are happening in social media.

Trackur Logo

Trackur offers online reputation monitoring technology.

Zignal Labs Logo
Zignal Labs

Zignal Labs delivers data-driven insights from big data analytics, realtime media monitoring, and business intelligence. The Zignal Labs realtime platform empowers customers with the ability to spot trends, see relevant stories and insights unfold, and take action.

Revinate Logo

Revinate is a cloud-based enterprise software company that offers a platform to manage online reputation for hotels and restaurants. Revinate's user-friendly software platform, custom-designed for the unique needs of the hospitality industry, helps hotels dramatically improve the guest experience. With mobile and desktop solutions, Revinate helps hoteliers know and connect with guests pre-, during, and post-stay and easily collect and analyze customer feedback.

Citibeats Logo

Citibeats helps organizations to understand people's opinions to build more responsive societies. Citibeats provides an artificial intelligence (AI) advanced analytics platform that identifies social trends. It discovers, categorizes, and synthesizes people's opinions from large quantities of data.

Nimble Logo

Nimble is a solution for small businesses that features high-end CRM systems combined with the power of social media.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.