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Quidsi

quidsi.com

Founded Year

2005

Stage

Dead | Dead

Total Raised

$78.69M

About Quidsi

Quidsi is an e-commerce company and the parent company of Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (beauty). Diapers.com was formerly known as 1800diapers.com and changed its name in 2007.

Headquarters Location

10 Exchange Place 25th Floor

Jersey City, New Jersey, 07302,

United States

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Research containing Quidsi

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Quidsi in 1 CB Insights research brief, most recently on Oct 12, 2022.

Expert Collections containing Quidsi

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Quidsi is included in 2 Expert Collections, including E-Commerce.

E

E-Commerce

9,879 items

B

Baby and Kids Tech

1,280 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

Quidsi Patents

Quidsi has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

3/18/2015

10/27/2020

Dosage forms, Drug delivery devices, Disability sport classifications, Social networking services, Communications satellites

Grant

Application Date

3/18/2015

Grant Date

10/27/2020

Title

Related Topics

Dosage forms, Drug delivery devices, Disability sport classifications, Social networking services, Communications satellites

Status

Grant

Latest Quidsi News

Marc Lore on ‘upsetting’ Diapers.com sale: ‘Investors got scared off by Amazon’s attack’

Oct 18, 2022

Way back in 2010, Marc Lore struck a more than half-a-billion -dollar deal to sell Quidsi — the company behind Diapers.com and Soap.com — to Amazon. The blow-out acquisition helped turn Amazon into “ the everything store ,” but 12 years later, Lore described the sale as “upsetting.” “We sold out,” said Lore — who co-founded both Quidsi.com and Jet.com — at Disrupt 2022 . “With Walmart, we were happy to sell; we saw that as a way to accelerate our vision,” said the billionaire of the 2016 sale of Jet.com to Walmart . The “Amazon situation was different. It was a forced situation. We did not want to sell,” Lore said onstage in conversation with TechCrunch’s Ingrid Lunden . To stick it to the competition, Amazon “cut the price of diapers by 30%, right? Which is unheard of,” recalled Lore. But in the face of ratcheting pressure, the former Quidsi executive claimed his now-defunct business was “still growing nicely.” Lore claimed this was among the reasons why Amazon ultimately decided to snap up the brand. But before that point, Lore believed that Quidsi needed to raise at least $100 million more to challenge Amazon adequately — an especially hefty sum at the time. Only, he couldn’t secure it. (In all, Quidsi raised around $79 million in equity and debt from investors, including Accel , Bessemer Venture Partners and Pinnacle Ventures.) “That’s what it would have taken to feel like we had enough capital to really do it,” said Lore. “And yeah, the investors got scared off by Amazon’s attack.” In a side note, Lore claimed that Quidsi also “had an offer from another company” for “like $100 million more,” yet the co-founder enigmatically declined to share additional details. A day after the Amazon-Quidsi transaction closed, Lore said that he and others from the company went to a bar, “drinking our tears away” over “how upsetting it was, because we sold out.” “We were building something really special,” Lore added, citing Wag.com and other sites under the now-extinct Quidsi umbrella. In the eyes of the co-founder, Quidsi’s customer experience back then “was a lot better than you’d find on Amazon or anywhere else.” But $100 million “was a lot of money” back then, and Lore concluded: “People were just scared of Amazon.”

Quidsi Frequently Asked Questions (FAQ)

  • When was Quidsi founded?

    Quidsi was founded in 2005.

  • Where is Quidsi's headquarters?

    Quidsi's headquarters is located at 10 Exchange Place, Jersey City.

  • What is Quidsi's latest funding round?

    Quidsi's latest funding round is Dead.

  • How much did Quidsi raise?

    Quidsi raised a total of $78.69M.

  • Who are the investors of Quidsi?

    Investors of Quidsi include Amazon, Pinnacle Ventures, Bessemer Venture Partners, Accel, MentorTech Ventures and 6 more.

  • Who are Quidsi's competitors?

    Competitors of Quidsi include BabyCenter and 2 more.

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Babyscripts

Babyscripts Virtual Maternity Care is a clinically-validated, obstetrics-specific solution that allows OB/GYNs and other maternal health care providers to deliver a model of prenatal and postpartum care via a mobile app-based platform and remote patient monitoring. The company was founded in 2014 and is based in Washington, DC.

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Parentune

Parentune operates an online parent community that provides relevant advice, blogs, and tips, specifically for Indian parents. It was founded in 2012 and is based in Gurgaon, India.

BabyCenter Logo
BabyCenter

BabyCenter operates as a digital parenting resource. BabyCenter products include websites, mobile apps, online communities, email series, social programs, and public health initiatives.

Babyboom Logo
Babyboom

Babyboom is an ecommerce site offering Diapers and other baby-related products in Russia. It is akin to a Diapers.com for Russia.

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