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Founded Year



Take Private | Alive

Total Raised






About Qualtrics

Qualtrics specializes in experience management software. The company offers a range of products to help businesses improve their customer service, employee engagement, and product development processes. Its products provide solutions for contact centers, people teams, and strategy and research, enabling businesses to deliver better experiences across digital and physical touchpoints, engage teams, improve manager effectiveness, and design products that people love. It was founded in 2002 and is based in Provo, Utah.

Headquarters Location

333 West River Park Drive

Provo, Utah, 84604,

United States



ESPs containing Qualtrics

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The online sentiment analysis market helps businesses understand and analyze customer feedback from various online sources, such as social media, reviews, and forums. This market aims to provide insight into customer sentiment, opinions, and preferences to help businesses improve their products and services, enhance the customer experience, and, ultimately, increase sales. The market uses advanced…

Qualtrics named as Leader among 15 other companies, including Reputation, BirdEye, and Brandwatch.


Research containing Qualtrics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Qualtrics in 4 CB Insights research briefs, most recently on Mar 2, 2023.

Expert Collections containing Qualtrics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Qualtrics is included in 2 Expert Collections, including Market Research & Consumer Insights.


Market Research & Consumer Insights

722 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Sales & Customer Service

696 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.

Qualtrics Patents

Qualtrics has filed 98 patents.

The 3 most popular patent topics include:

  • natural language processing
  • survey methodology
  • market segmentation
patents chart

Application Date

Grant Date


Related Topics




Data modeling, Data management, Machine learning, Database management systems, Widget toolkits


Application Date


Grant Date



Related Topics

Data modeling, Data management, Machine learning, Database management systems, Widget toolkits



Latest Qualtrics News

Yahoo launches PurpleLab in Australia and SE Asia

Feb 13, 2024

February 14, 2024 8:39 The announcement: Yahoo has launched PurpleLab in Australia and South East Asia, an innovative solution designed to address the challenges of speed and quality in the market research industry. This new platform is set to dramatically transform how brands acquire and apply consumer insights at speed. PurpleLab brings together Yahoo’s extensive data capabilities, cutting-edge technology and deep consumer relationships, and is able to rapidly turn around robust panel data. The solution is powered by Qualtrics®, providing Yahoo with fast, easy-access to nationally representative consumer insights across the region, and access to industry expertise ensuring market research programs are tailored to deliver optimum value and outcomes. PurpleLab builds upon Yahoo’s use of Qualtrics tools to conduct its own internal market research. Dan Richardson, head of data & insights for Yahoo AUSEA, shares the vision: “For too long, brands faced the dilemma of compromising either speed or quality in market research insights. PurpleLab addresses this challenge by delivering high-quality, accurate results from real humans with a rapid turnaround time. “By partnering with Qualtrics we have created peace of mind for our clients that these insights are from real humans, not AI-powered bots, and by leveraging our own robust data stack we can control the process to ensure it is fast and efficient. This platform is a testament to Yahoo’s commitment to being a trusted partner, empowering brands to execute sophisticated and effective marketing campaigns across the media funnel.” Ali Henriques, global director of research services at Qualtrics, explains: “Market research is one of the most important strategic growth drivers in every organisation. With in-depth, trusted human insights, such as those from Qualtrics and Yahoo, brands can understand evolving consumer expectations and uncover unmet market needs to confidently and precisely make decisions that drive customer loyalty and satisfaction, market share, and ultimately revenue growth.” Following a successful soft launch, PurpleLab has already generated valuable insights for brands and clients, such as a recent study on Gen Z vaping habits in Australia. These insights can be adapted to enhance the effectiveness of media and creative strategies in behaviour change campaigns targeting Gen Z vapers. Dan Richardson adds: “We’re excited by the results we’re already seeing from PurpleLab. It’s not just a tool; it’s a strategic ally in empowering brands with data-driven decision-making capabilities.” Source: Clear Hayes Consulting ADVERTISEMENT

Qualtrics Frequently Asked Questions (FAQ)

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Where is Qualtrics's headquarters?

    Qualtrics's headquarters is located at 333 West River Park Drive, Provo.

  • What is Qualtrics's latest funding round?

    Qualtrics's latest funding round is Take Private.

  • How much did Qualtrics raise?

    Qualtrics raised a total of $400M.

  • Who are the investors of Qualtrics?

    Investors of Qualtrics include Accel, CPP Investments, Silver Lake, SAP, Sequoia Capital and 3 more.

  • Who are Qualtrics's competitors?

    Competitors of Qualtrics include Relevance AI, Viable Fit, Worthix, SilicoLabs, EdgeTier and 7 more.


Compare Qualtrics to Competitors

Medallia Logo

Medallia (NYSE: MDLA) provides customer experience management software for companies to capture customer feedback and deliver insights. The software provides insights to improve customer experience, contact center experience, employee experience and digital experience. It serves industries such as automotive, healthcare, energy, and more. The company was founded in 2001 and is based in San Francisco, California.

SurveyMonkey Logo

SurveyMonkey (NASDAQ: MNTV) offers online surveys and forms. It empowers people with the insights they need to make decisions. It provides a feedback management platform that connects users with real-time AI-powered insights that drive meaningful decisions. It was formerly known as Momentive Global. The company was founded in 1999 and is based in San Mateo, California.

InMoment Logo

InMoment is a company that focuses on improving customer and employee experiences in various business sectors. The company offers a modern customer experience solution that combines data, technology, and human expertise to help businesses understand and improve their interactions with customers and employees. InMoment primarily serves sectors such as retail, financial services, food services, healthcare, travel and hospitality, and more. InMoment was formerly known as Mindshare Technologies. It was founded in 2002 and is based in South Jordan, Utah.

Chattermill Logo

Chattermill uses artificial intelligence to help large organizations understand and improve interaction with their consumers. It offers customer feedback analytics, product feedback analytics, product tour, customer support analytics, and more. It serves the travel, finance, e-commerce, and other sectors. The company was founded in 2015 and is based in London, United Kingdom.

Thematic Logo

Thematic is a company that focuses on feedback analytics in the technology sector. The company offers an AI-powered platform that transforms customer feedback into actionable insights, helping businesses understand their customers better and identify areas for improvement. Thematic primarily serves sectors such as product management, customer experience, support operations, and insights & research. It was founded in 2016 and is based in Auckland, New Zealand.

Culture Amp Logo
Culture Amp

Culture Amp operates as an analytics and survey-building platform. The company provides a comprehensive platform to collect, analyze, and act upon employees based on feedback in order to improve employee engagement. It empowers companies of all sizes and industries to transform employee engagement, develop high performing teams, and retain talent via research, powerful technology, and the employee's dataset. The company was founded in 2010 and is based in Richmond, Australia.


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