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Purplle company logo


Founded Year



Secondary Market | Alive

Total Raised




Last Raised

$50M | 12 days ago



About Purplle

Purplle is an e-commerce platform. It offers products in skincare, make-up, hair care, body care, and beauty appliances. Purplle was founded in 2012 and is based in Mumbai, India.

Headquarters Location

Patanwala EST, LBS Marg 204, Jhalawar Building

Mumbai, 400 086,


+91 92233 00222

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Research containing Purplle

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CB Insights Intelligence Analysts have mentioned Purplle in 1 CB Insights research brief, most recently on Nov 3, 2021.

Expert Collections containing Purplle

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Purplle is included in 3 Expert Collections, including E-Commerce.



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Latest Purplle News

ADIA picks stake in Indian unicorn Purplle; JSW Ventures part exits

May 25, 2023

24 May, 2023 Abu Dhabi Investment Authority (ADIA) has invested in Goldman -backed online beauty products retailer Purplle through a secondary purchase of shares from existing investor JSW Ventures, per an announcement on Tuesday. While the transaction amount was not disclosed, media reports have pegged it to be in the region of  $40-60 million. The investment was made at a valuation of $1.1 billion, the same as in June 2022 when the Mumbai-headquartered startup raised $33 million in its Series E round from South Korea’s Paramark Ventures, Blume Ventures , Kedaara , and Premji Invest . The partial exit by JSW Ventures in Purplle has generated an 18x return on the capital invested, the venture capital firm said in a statement. JSW Ventures first invested in Purplle’s Series A round in 2016 from its first fund. The fund then participated in multiple rounds along Purplle’s journey of becoming a unicorn. Following this transaction, JSW Ventures has returned 2x of the Fund I corpus to its investors, the statement added. “The partnership with JSW Ventures has been extremely fulfilling, their team has added immense value since the investment. Apart from providing capital, they have been hands-on, supporting us across various aspects of the business. We enter FY 2023-24 with a significant performance by marquee brands, strong investment trajectory, and aggressively pursuing business growth,” said Manish Taneja, co-founder & CEO at Purplle. Founded in 2012 by IIT Delhi alumnus Taneja, and IIT Kharagpur and IIM Ahmedabad alumnus Rahul Dash, Purplle became India’s 102nd unicorn after securing financing in June last year. Purplle has raised a total of about $450 million from several investors to date. The platform boasts 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users. The startup expanded in 2022 with 6000+ offline touchpoints and eight exclusive stores. Purplle competes with the likes of Nykaa and SUGAR Cosmetics.

Purplle Frequently Asked Questions (FAQ)

  • When was Purplle founded?

    Purplle was founded in 2012.

  • Where is Purplle's headquarters?

    Purplle's headquarters is located at Patanwala EST, LBS Marg, Mumbai.

  • What is Purplle's latest funding round?

    Purplle's latest funding round is Secondary Market.

  • How much did Purplle raise?

    Purplle raised a total of $295.71M.

  • Who are the investors of Purplle?

    Investors of Purplle include Abu Dhabi Investment Authority, Blume Ventures, Kedaara Capital, PremjiInvest, Paramark Ventures and 15 more.

  • Who are Purplle's competitors?

    Competitors of Purplle include Vanity Wagon and 7 more.

Compare Purplle to Competitors

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Strawberry Cosmetics

Strawberry Cosmetics is an established online distribution and retail platform of beauty products, which owns and operates the website "" and the related mobile application. It has a comprehensive sales and distribution network covering the major countries worldwide, with increasing contributions from the fast growing economies in Asia. is translated into 38 languages, and has a customer base of over 3 million customers worldwide. Strawberry Cosmetics has also established a global sourcing network of a comprehensive range of beauty products with more than 700 brands and 30,000 stock keeping units.

Sugar Cosmetics Logo
Sugar Cosmetics

Sugar Cosmetics provides cosmetic products in India. The company sells and ships makeup products, including cosmetics for eyes, lips, and face. The company also sells other accessories and prepared gift boxes. Sugar Cosmetics was founded in 2012 and is based in Mumbai, India.

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Mazkara Internet

Mazkara is a glam-tech startup for beauty and wellness services. The company's flagship product Fabogo helps people discover salons and spas in their area, as well as find the best offers and deals based on needs, budget and location.

Hippily Logo

Hippily offers curated trendy fashion products, looks, and collections, especially for women to discover, shop and share from a wide variety of online stores.

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Lolabox is an online service that helps consumers discover the latest beauty and lifestyle trends. The company aims to turn subscribers into beauty insiders by providing first-hand expert advice, tips and tricks. Every month, beauty experts will choose a handful of deluxe size samples based on members’ beauty profiles, place it in a Lolabox and mail it directly to their doors. A typical Lolabox includes everything from skincare to makeup but can also contain beauty accessories and cute little extras.

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The Home Salon

The Home Salon operates a platform that connects stylists, therapists and beauticians with customers looking for home services and treatments. The portal offers various beauty related services which includes Facials and bleaches, Threading, Waxing, Body Polishing, Hair spas, Hair Styling, Manicure-pedicures, Make up/Hair do/Saree Draping, Bridal Make up/Hair do/Saree draping, Head/Shoulder/Foot massages.

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