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LEISURE | Sports & Recreation / Fitness

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Private Equity | Alive

About Pure Group

Pure Group is Asia's leading premium lifestyle brand that includes Pure Yoga,, Pure Fitness, Pure Apparel and nood food. Pure Group currently has locations in Hong Kong, Shanghai, Singapore, Taipei and New York. Pure Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world. Pure Fitness offers the industry's best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors. Together with Pure Apparel's performance activewear and nood food's innovative organic health foods and cold-pressed juices, the Pure Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle.

Pure Group Headquarter Location

Hong Kong

Latest Pure Group News

Hong Kong Gym Chain Pure Group Seeking Funds for China Growth

Oct 8, 2021

08 Oct 2021, 11:01 AM IST 08 Oct 2021, 9:16 AM IST 08 Oct 2021, 11:01 AM IST Save (Bloomberg) -- Hong Kong gym chain Pure Group is seeking to raise about $100 million to help fund its expansion in mainland China, people with knowledge of the matter said. (Bloomberg) -- Hong Kong gym chain Pure Group is seeking to raise about $100 million to help fund its expansion in mainland China, people with knowledge of the matter said. FountainVest Partners, the private equity owner of the fitness group, is working with boutique investment bank BDA Partners on funding options, said the people who asked not to be identified as the information is private. Loans, convertible bonds and share sales are in the mix under consideration, the people said. Deliberations are ongoing, and details of the fundraising plan may change, the people said. A representative for BDA Partners declined to comment while representatives for FountainVest didn’t respond to requests for comment. Founded in 2002, the chain operates Pure Yoga and Pure Fitness centers in Hong Kong, Beijing, Shanghai and Singapore. Pure Group often occupies prime real estate in Hong Kong, such as the upscale Pacific Place mall, which houses brands including Chanel and Fendi. The group currently has more than 100,000 clients and over 2,000 employees, according to its website. FountainVest, led by former Goldman Sachs Group Inc. banker Frank Tang, invested in Pure Group in 2017 without disclosing financial details. The deal could value the gym chain at more than $400 million, Bloomberg News reported prior to the announcement. ©2021 Bloomberg L.P.

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Expert Collections containing Pure Group

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pure Group is included in 1 Expert Collection, including Wellness Tech.


Wellness Tech

1,205 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Pure Group Web Traffic

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