
Pure Fishing
Founded Year
1937Stage
Acq - Fin | AliveAbout Pure Fishing
Pure Fishing is a provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Its brands include Abu Garcia, All Star, Berkley, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Hooker Reels, Johnson, JRC, Mitchell, Penn, Pflueger, Plano, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.
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Pure Fishing Patents
Pure Fishing has filed 28 patents.
The 3 most popular patent topics include:
- Fishing equipment
- Fishing techniques and methods
- Recreational fishing

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
7/31/2020 | 12/6/2022 | Fishing equipment, Fishing techniques and methods, Recreational fishing, Fishing nets, Fishing | Grant |
Application Date | 7/31/2020 |
---|---|
Grant Date | 12/6/2022 |
Title | |
Related Topics | Fishing equipment, Fishing techniques and methods, Recreational fishing, Fishing nets, Fishing |
Status | Grant |
Latest Pure Fishing News
Nov 24, 2022
January 07, 2019 NEW YORK, Jan. 7, 2019 /PRNewswire/ -- Sycamore Partners today announced that it has completed its acquisition of Pure Fishing from Newell Brands. Peter Morrow, Managing Director at Sycamore Partners, said, "Pure Fishing and its portfolio of global brands represent an exciting opportunity to continue our strategy of investing in and supporting great retail and consumer brands with significant potential. We are excited to help Pure Fishing build on its market-leading position and accelerate its growth. We are also pleased to have been able to work constructively on this carve-out for Newell Brands to further its strategic transformation." In connection with the closing, Harlan Kent has been named Chief Executive Officer of Pure Fishing. Mr. Kent has more than 30 years of experience working with and leading brands including Performance Sports Group, Totes Isotoner, and Yankee Candle Company. Mr. Kent said, "I am honored to be a part of the Pure Fishing team, particularly at this exciting juncture. Sycamore Partners is well known for partnering with management teams to create value, and I look forward to benefiting from their support and expertise. Together with Pure Fishing's employees, we will best leverage our portfolio of leading brands to the benefit of our customers. About Pure Fishing Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®. About Sycamore Partners Sycamore Partners is a private equity firm based in New York. The firm specializes in consumer, distribution and retail-related investments and partners with management teams to improve the operating profitability and strategic value of their business. Sycamore has approximately $10 billion in assets under management. The firm's investment portfolio currently includes Belk, Coldwater Creek, CommerceHub, Hot Topic, MGF Sourcing, NBG Home, Pure Fishing, Staples, Inc., Staples United States Retail, Staples Canada, Talbots, The Limited and Torrid. Contact: Joele Frank, Wilkinson Brimmer Katcher (212) 355-4449
Pure Fishing Frequently Asked Questions (FAQ)
When was Pure Fishing founded?
Pure Fishing was founded in 1937.
Where is Pure Fishing's headquarters?
Pure Fishing's headquarters is located at 7 Science Court, Columbia.
What is Pure Fishing's latest funding round?
Pure Fishing's latest funding round is Acq - Fin.
Who are the investors of Pure Fishing?
Investors of Pure Fishing include Sycamore Partners and Newell Brands.
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