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Here’s why one competitor wins customers.

Nike logo
Stewart Donald says about Nike

This is an incredibly exciting deal for the club, and I'm delighted to welcome Nike back to the SAFC family. Nike will make Sunderland's new kit for next season "Our colours and kit are steeped in proud tradition, and we look forward to showing supporters our bespoke designs ahead of the 2020 21 season. "Nike's presence is already woven into the fabric of our club, and indeed within sport around the globe, and they are renowned for innovation and excellence. "We look forward to collaborating with them throughout what is sure to be a successful partnership.

Puma’s Customers

See why customers chose Puma's products and services. Puma's customers include U.K. Elite Soccer, Valencia CF, and Black Fives Foundation.


U.K. Elite Soccer, founded in 1992, is a private company focused on providing a world-class youth soccer experience. U.K. Elite Soccer offers individu…

UK Elite Soccer has always been a forward thinking and creative company. We believe in bringing the very best, both on and off the field to everyone we work with. Through our partnership with PUMA we will stay at the forefront of youth soccer in the United States and continue to deliver our proven, successful methodology and programs with the help of an attested industry leader...Everyone at UK Elite Soccer is looking forward to a long and successful relationship with PUMA.

Craig McGinn
Executive, U.K. Elite Soccer
Valencia CF Logo

Valencia CF is a Spanish soccer club based in Valencia, Spain that plays in La Liga.

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Black Fives Foundation Logo

Black Fives Foundation (BFF) is a public charity that focuses on research for the pre-NBA history of African-Americans in basketball. It is based in G…


Israel Football Association is a governing body of soccer in Israel that organizes all league and state cup games and operates the disciplinary tribun…

Valencia CF Logo

Valencia CF is a Spanish soccer club based in Valencia, Spain that plays in La Liga.

BMW Group Logo

Bayerische Motoren Werke (FWB: BMW), dba BMW Group, is a premium manufacturer of automobiles and motorcycles and also provides premium financial and m…

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Compare Puma to Competitors


ASICS is a designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. The corporate name ASICS was derived from "Anima Sana In Corpore Sano", meaning "A Sound Mind in a Sound Body" in an old Latin phrase. It is the fundamental platform on which the brand still stands.

Zara Logo

Zara operates as a Spanish clothes and accessories brand, and is the flagship chain store of the Inditex group. The company provides design, production, distribution, and sales, through an extensive retail network. Zara operates B2C retail available in-store and online globally. The company was founded in 1975 and is based in A Coruna, Spain.

K-Swiss Logo

K-Swiss is a sports brand offering performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K-Swiss also designs, develops and markets footwear under the Palladium brand.

Fila Holdings

Provider of athletic and casual footwear, active wear, casual wear, and sportswear. The company is a designer and marketer of athletic and casual footwear, active wear, casual wear, and sportswear for men, women, and children. Its best-selling categories are running, cross-training, basketball, and tennis; in apparel, tennis and winter sports are two top categories. Their other products include sunglasses, watches, underwear, golf clubs, and in-line skates. It also sells a line of leisure apparel and accessories aimed at young people aged 15 to 28 under the Enyce and Lady Enyce brands and markets the CIESSE brand of sports clothing in Italy. They do not manufacture any of its products but rather farms production out to independent subcontractors, mainly in the Far East. The company sells its products in more than 50 countries around the world both through directly controlled subsidiaries and via licensing and other distribution deals, reaching about 8,200 unaffiliated retail stores. [Keywords: athletic*, casual*, active wear*, sneaker*, clothes*]


Li-Ning is an athletic apparel and footwear production company. It is based in Beijing, China.

Nike Logo

Nike (NASDAQ:NKE) designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. The company is a large supplier of athletic shoes and apparel as well as a sponsor of many high-profile athletes and sports teams around the world. Nike was founded in 1964 and is based in Beaverton, Orgeon.

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