Search company, investor...

Founded Year

2006

Stage

IPO | IPO

Total Raised

$72.5M

Date of IPO

12/9/2020

Market Cap

0.73B

Stock Price

11.77

About PubMatic

PubMatic (NASDAQ: PUBM) is a technology company. The platform empowers digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across advertisement formats and devices. The company was founded in 2006 and is based in Redwood City, California.

Headquarters Location

601 Marshall Street

Redwood City, California, 94063,

United States

650-331-3485

CB Insights
Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
Join a demo
Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo
You're one click away from the most comprehensive, unmatched analyst expertise in tech, in-depth private company data and a platform that brings it all together.
Click Now. Join a live demo
Join a demo

Expert Collections containing PubMatic

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PubMatic is included in 2 Expert Collections, including Ad Tech.

A

Ad Tech

3,752 items

Companies offering tech-enabled marketing and advertising services.

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

PubMatic Patents

PubMatic has filed 17 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

1/9/2017

10/15/2019

Promotion and marketing communications, Heuristics, Internet advertising methods, Marketing, Advertising

Grant

Application Date

1/9/2017

Grant Date

10/15/2019

Title

Related Topics

Promotion and marketing communications, Heuristics, Internet advertising methods, Marketing, Advertising

Status

Grant

Latest PubMatic News

Business : Technology Providers Vital To Commerce Media Success - Pubmatic Study Â

Sep 21, 2023

TECHNOLOGY PROVIDERS VITAL TO COMMERCE MEDIA SUCCESS - PUBMATIC STUDY 21/09/2023 11:08 AM KUALA LUMPUR, Sept 21 (Bernama) -- PubMatic, an independent technology company, has released a new study that retailers see tremendous upside for commerce media revenue but increasingly consider partnerships and technology support as critical factors in meeting objectives. Commissioned by Forrester Consulting finding, the study surveyed 309 commerce media strategy decision-makers at the United States- and the United Kingdom- based retail and travel organisations, according to Pubmatic in a statement. In the study, respondents said nearly two per cent of their overall revenue comes from commerce media with hopes this will more than double to reach 4.37 per cent in the future. Additionally, more than 50 per cent of retailers said they are planning to change their technology vendor to further enhance their capabilities with data privacy on top-of-mind for decision-makers as they consider technology partners, alongside deploying tech solutions that are unified, flexible, customisable and scalable. “Retailers starting to participate in commerce media have seen success, but they are still experimenting and evaluating whether their current technology partnerships enable them to make the most of their valuable media properties and consumer relationships,” said PubMatic Vice President of Addressability and Commerce Media, Peter Barry. The study suggests that commerce media offers transformational benefits to retail businesses, with over 96 per cent of retailers saying their programmes currently meet or exceed return on investment (ROI) expectations. However, more needs to be done, as the decision-makers surveyed said current solutions lacked scale, positive buying experiences, and measurement abilities. The study found that many retailers lack the internal expertise to deploy their commerce media programmes strategically, which leaders cited as the greatest key to success. The study also found that high-success retailers are considerably more effective in three core components of a commerce media strategy such as securing the necessary resources and partners to scale; the ability to prove ROI; and the ability to balance monetisation with customer experience. The research further suggests a range of best practices for retailers that want to leverage successful commerce media programmes, including investing in technology, aligning monetisation teams with ecommerce, and forming a supply-side cooperative. -- BERNAMA BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on the Astro 502, unifi TV 631 and MYTV 121 IFLIX channels and BERNAMA Radio on the FM93.9 (Klang Valley), FM107.5 (Johor), FM107.9 (Kota Kinabalu) and RM100.9 (Kuching) frequencies. Follow us on social media : Facebook : @bernamaofficial, @bernamatv, @bernamaradio

PubMatic Frequently Asked Questions (FAQ)

  • When was PubMatic founded?

    PubMatic was founded in 2006.

  • Where is PubMatic's headquarters?

    PubMatic's headquarters is located at 601 Marshall Street, Redwood City.

  • What is PubMatic's latest funding round?

    PubMatic's latest funding round is IPO.

  • How much did PubMatic raise?

    PubMatic raised a total of $72.5M.

  • Who are the investors of PubMatic?

    Investors of PubMatic include Sharespost, Helion Venture Partners, Threshold Ventures, Nexus Venture Partners, August Capital and 5 more.

  • Who are PubMatic's competitors?

    Competitors of PubMatic include MoPub and 6 more.

CB Insights
Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
See how. Join a demo.
Join a demo
Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
MicrosoftWalmartWells Fargo

Compare PubMatic to Competitors

OpenX Software Logo
OpenX Software

OpenX is a global provider in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.

WhizzCo Logo
WhizzCo

WhizzCo is a native advertising revenue optimization platform for publishers. The company's platform provides an open-source market and allocates the right content recommendation partner to the correct inventory package. Using machine learning, it predicts which vendor can produce the advertising revenue for a specific impression according to geo, device, website, widget layout, widget location, and more, enabling clients to maximize their content revenue through network mediation and artificial intelligence optimization. WhizzCo was founded in 2018 and is based in Ramat Gan, Israel.

Adform Logo
Adform

Adform provides an integrated Software as a Service platform for the buying, managing, and serving of digital advertising. The company's software consists of a Data Management Platform, a Demand Side Platform, and an Ad Serving Platform with advanced analytics, reporting, and creative tools that drive high impact digital advertising campaigns globally.

Place Exchange Logo
Place Exchange

Place Exchange provides technology that delivers true real-time bidding via open auctions and private deals. It supports standard online and mobile creatives including display and video, true impression-level data for planning, optimization, and more. It was founded in 2018 and is based in New York, New York.

L
Lomark

Lomark focuses on providing precision advertisement on mobile devices in China.

NextRoll Logo
NextRoll

NextRoll provides digital marketing services. The company offers RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, a marketing and advertising platform for direct-to-consumer brands. The company was formerly known as Semantic Sugar. It was founded in 2006 and is based in San Francisco, California.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Join a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.