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About PubMatic

PubMatic is the technology platform that powers the programmatic advertising strategy of publishers and premium brands. Its solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic's One Platform technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners.

PubMatic Headquarter Location

3 Lagoon Drive Suite 100

Redwood City, California, 94065,

United States


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Expert Collections containing PubMatic

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PubMatic is included in 2 Expert Collections, including ad tech.


ad tech

3,639 items


Targeted Marketing Tech

318 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

PubMatic Patents

PubMatic has filed 17 patents.

The 3 most popular patent topics include:

  • Promotion and marketing communications
  • Advertising
  • Online advertising
patents chart

Application Date

Grant Date


Related Topics




Promotion and marketing communications, Heuristics, Internet advertising methods, Marketing, Advertising


Application Date


Grant Date



Related Topics

Promotion and marketing communications, Heuristics, Internet advertising methods, Marketing, Advertising



Latest PubMatic News

Improvado Raises $22 Million in Series A Funding, Launches Marketing & Sales Data Aggregation Platform for Enterprise

May 13, 2022

Investment led by Updata Partners will expand sales, marketing, and engineering efforts Improvado , a leading, no-code marketing data aggregation platform, announced it has raised $22 million in a Series A investment led by Updata Partners. The Series A comes on the heels of a seed round that included investments by the CEOs of BlueKai, LiveRamp, and PubMatic. The funding will enable the company to continue to advance its Revenue Data Platform. The Revenue Data Platform, Improvado’s proprietary marketing & sales data platform, enables marketers, sales, and digital advertisers to ingest data and information streams from separate marketing and sales sources – Facebook, YouTube, TradeDesk, Salesforce, and countless others – and present a full, integrated picture across all marketing efforts and their impact on sales. The aggregation hub built by CTO Dmitry Nasikanov and his team presents new opportunities to mine important insights into what is working and where, without the need for complicated data interfaces or to seek insight one platform at a time. The platform enables marketers to know how every invested dollar is performing and where to invest the next ones, precisely. “Improvado is the best tool on the market,” said Activision Senior Media Analyst Waleed Noury, an Improvado customer. “Improvado provided us with a simple solution to a complicated problem. Moreover, I have not seen any other platform that is as easy to implement as Improvado. The initial setup — connecting all of our media platforms — took under an hour. The remaining configuration of reports from those API connections took a week. We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership. Users may have minimal technical skills or be highly skilled — it works very well either way. The scalability of its offerings makes Improvado applicable for small marketers as well as companies as big as Activision.” “Advertisers struggle to understand their ROI across multiple marketing platforms,” said PubMatic Cofounder and CEO Rajeev Goel. “By explaining that ROI clearly and quickly, Improvado’s technology serves an important function — and addresses an important market opportunity.” “Marketers need tools that make sense of the ever-expanding online marketing landscape,” said Updata Partners General Partner Jon Seeber. “Our investment in Improvado displays our confidence not only in Improvado’s excellent leadership team but also in the widespread need for their solution.” “With 90% of ad budgets being a waste and an average Enterprise marketing department employing about 92 vendors, it is difficult for revenue leaders to make informed decisions due to data fragmentation,” said Improvado CEO Daniel Kravtsov. “While the modern data stack came to the rescue, building it in-house requires several different vendors and strong Analytics, DevOps, and Engineering engagement. To handle that, we built Improvado, a single modern revenue data platform that requires zero code and allows revenue teams to focus on deeper insights and pure performance.”

PubMatic Web Traffic

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