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About Prudent Corporate Advisory Services

Prudent Corporate Advisory Services is a diversified financial services group operating in the financial sector. The company offers a wide range of financial products and services, including mutual funds, insurance, stock broking, fixed income products, property, and loans. It primarily serves the financial services industry. It was founded in 2000 and is based in Gujarat, India.

Headquarters Location

Panjrapole Cross Road Nr. Polytechnic, Ambawadi, Ahmedabad

Gujarat, 380015,





Latest Prudent Corporate Advisory Services News

Hold Prudent Corporate Advisory Services; target of Rs 1216: ICICI Securities

Nov 1, 2023

ICICI Securities recommended reduce rating on Prudent Corporate Advisory Services with a target price of Rs 1216 in its research report dated October 29, 2023. Broker Research Reduce Prudent Corporate Advisory Services (Prudent) has progressed well in terms of AUM growth aided by MTM, traction in SIP and growth in MFDs. AUM/SIP book/MFD count clocked CAGRs of 28%/23%/37% between FY19–FY23 and grew by 23%/15%/5% in H1FY24. This has led to elevation in distributor rankings. Possible cost pressure on margins from elevated marketing costs and lower yields due to stoppage of B-30 incentive had led us to downgrade the stock to HOLD during Q1FY24 (Link) – we maintain our rating. Possible upside risks from continued traction in SIP (50% of client base is yet to have a SIP scheme) and spike in insurance cross-sales. Higher mix of equity within AUM (93.7%) lends higher growth potential for Prudent compared to other AMCs. Any MTM fall in AUM pose downside risk. Outlook We expect FY24/25 yields of insurance premiums at 20% compared to 21% in H1FY24. We estimate total opex at INR 5.8bn/7bn for FY24E/FY25E (INR 2.8bn in H1FY24), leading to 27% EBITDA CAGR during FY23–FY25E. We now value the stock at INR 1,216 (earlier INR 1,102) based on 25x FY25E adjusted EPS (adjusted for goodwill amortisation) of INR 49 (earlier INR 44). Upside/downside risks are favourable/adverse movement in AUM as well as net yields.

Prudent Corporate Advisory Services Frequently Asked Questions (FAQ)

  • When was Prudent Corporate Advisory Services founded?

    Prudent Corporate Advisory Services was founded in 2000.

  • Where is Prudent Corporate Advisory Services's headquarters?

    Prudent Corporate Advisory Services's headquarters is located at Panjrapole Cross Road, Gujarat.

  • What is Prudent Corporate Advisory Services's latest funding round?

    Prudent Corporate Advisory Services's latest funding round is IPO.

  • Who are the investors of Prudent Corporate Advisory Services?

    Investors of Prudent Corporate Advisory Services include TA Associates.

  • Who are Prudent Corporate Advisory Services's competitors?

    Competitors of Prudent Corporate Advisory Services include Nivesh.


Compare Prudent Corporate Advisory Services to Competitors

NJ India Invest

NJ India Invest is a diversified entity with a primary focus on financial services within the financial sector. The company offers a wide range of services including asset management, insurance broking, and distribution of financial products to cater to investor needs. NJ India Invest also engages in real estate, technology solutions, interior design, wellness, education, and charitable activities. It is based in Gujarat, India.

Nivesh Logo

Nivesh offers a digital-first investment platform. It is a full-stack platform aimed at enabling advisors to sell right and sell more. The platform automates the workflow of an advisor in the areas of product suggestion, transaction, portfolio reports, brokerage reconciliation, and content marketing, giving them more time to grow their business. It was founded in 2016 and is based in Noida, India.


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