How Provenance benefits their customers

Customers evaluate the quality of Provenance’s products using the following success metrics.

Improved success in securing B2B/retailer contracts
Improved brand sentiment
Increased add-to-cart conversion rate

Provenance’s Customers

See why customers chose Provenance's products and services. Provenance's customers include Cult Beauty, GANNI, and Napolina (Princes Group).

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Cult Beauty is the insider’s guide to the world's best beauty products. From skin care to make up, each of the beauty products is chosen by the compan…

Increase shopper conversion: Cult Beauty recorded a 27% increase in add-to-cart among shoppers who clicked on a Proof Point. Post-purchase shopper sentiment towards participating brands also grew by 5%. Generate credible, engaging marketing content: Drawing on Proof Point content, Cult Beauty has driven a 70% increase in volume of sales for participating brands. Save time: Provenance’s tech-first approach has given Cult Beauty a time-efficient way to deliver standardised impact claims across 1,500+ products and 80+ brands.

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Ganni is a contemporary fashion brand offering differentiated women's ready-to-wear clothing.

Increase awareness of GANNI as a frontrunner on responsible fashion. Gain confidence to engage shoppers on key fashion supply chain issues. Save time by using software to scale impact transparency experiences across a product range.

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Napolina (Princes Group)

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Provenance’s Partnerships

Partnership Start Date

10/16/2020

Cult Beauty is the insider’s guide to the world's best beauty products. From skin care to make up, each of the beauty products is chosen by the company's panel for its efficacy and stand-alone brilliance.On August 4, 2021, Cult Beauty was acquired by The Hut Group at a valuation of $382.69M. show less

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