Founded Year

2014

Stage

Angel | Alive

Total Raised

$7.93M

About Provenance

Provenance is a blockchain company that helps brands and retailers increase the transparency of their supply chains and encourage shoppers to choose their product. The company uses blockchain technology to track food and beverages every step of the way from source to consumer. Retailers can use Provenance to engage consumers at the point of sale with information gathered collaboratively from suppliers all along the supply chain, and substantiate product claims with trustworthy, real-time data; producers can grow their business by competing on the things that matter; shoppers can learn more about the things they buy; and partners who work in certification, governance, auditing, or fair trading can reinforce their work with Provenance's data-powered, consumer-facing solutions.

Provenance Headquarter Location

71 Fanshaw St

London, England, N1 6LA,

United Kingdom

Provenance's Product Videos

Provenance NetworkMap Demo.png

ESPs containing Provenance

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Mobility / Supply Chain & Logistics

Food traceability companies compile and analyze real-time data across the shipping journey in order to provide end-to-end shipment visibility. This market includes platforms that connect players across the supply chain to enable inventory tracking and workflow automation, many of these vendors utilize blockchain technology.

Provenance named as Leader among 12 other companies, including FoodLogiQ, Decapolis, and Lumachain.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Grocery and Food

Food traceability companies compile and analyze real-time data across the shipping journey in order to provide end-to-end shipment visibility. This market includes platforms that connect players across the supply chain to enable inventory tracking and workflow automation, many of these vendors utilize blockchain technology.

Provenance named as Leader among 12 other companies, including FoodLogiQ, Decapolis, and Lumachain.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Mobility / Supply Chain & Logistics

Platforms that leverage distributed ledger technology to facilitate secure communication between disparate supply chain partners. This can support improved inventory tracking, fraud reduction, and reduce overhead costs related to paperwork.

Provenance named as Leader among 10 other companies, including VeChain, Everledger, and DUST Identity.

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Provenance's Products & Differentiation

See Provenance's products and how their products differentiate from alternatives and competitors

  • Provenance Framework

    An open-source rulebook for communicating impact and avoiding greenwashing. https://www.provenance.org/framework

    Differentiation

    Industry-agnostic (supports consumer goods brands across every sector) 

    Open-source 

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    Differentiation

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Research containing Provenance

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Provenance in 4 CB Insights research briefs, most recently on Mar 22, 2022.

Expert Collections containing Provenance

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Provenance is included in 4 Expert Collections, including Supply Chain & Logistics Tech.

S

Supply Chain & Logistics Tech

3,416 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

B

Blockchain

4,212 items

Companies and startups in this collection leverage blockchain technology for crypto trading, decentralized finance (DeFi), NFTs, and more.

G

Grocery Retail Tech

535 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

P

Packaging & Labeling Tech

534 items

Companies providing traditional and tech-enabled packaging and labeling solutions for brands.

Provenance Patents

Provenance has filed 75 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Data management
  • Wireless networking
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/27/2008

11/24/2020

Adware, Diagrams, Computer security, Mobile computers, Personal digital assistants

Grant

Application Date

6/27/2008

Grant Date

11/24/2020

Title

Related Topics

Adware, Diagrams, Computer security, Mobile computers, Personal digital assistants

Status

Grant

Latest Provenance News

Ducard Vineyards Initiates the Real Provenance Program to Connect Directly with Their Consumers

Apr 11, 2022

Wine Industry Advisor By Advertisement Charlottesville, VA. March 1,2022—Scott Effill, owner of DuCard Vineyards initiated the Real  Provenance program applying a Virginia themed label, each with a unique QR Code and a  hologram. Real Provenance is a sophisticated tool that connects wine producers directly to their consumers, via a label applied to each bottle of wine. The label displays a cell phone scannable  QR Code containing a unique URL and serial number linked to a cloud-based software. Additionally, an eye-catching Hologram supports the authentic origin or–Provenance of the  wine. Scan the QR Code for a Demo In today’s information-centric world, scanning the Real Provenance QR Code links a winery to a  consumer at the point of purchase for each bottle of the brand. It provides instant information  about the wine, winery, winemaker, events, essential facts, and even a video with the  winemaker speaking directly to them. This simple tool develops a life-long relationship with a  new or current customer and the winery. Fred Reno states, “with the increased number of wine producers from around the world  growing every day, Real Provenance gives the consumer assurance of the wine’s origin and the  wine producer the opportunity to tell their story instantly and accurately at the point of  purchase.” “The Real Provenance program is simple to implement for any producer. It’s scalable to support  vine-to-bottle tracking, providing business intelligence, satisfying the consumer curiosity about  the bottle’s provenance right in their hand,” adds Robert Sherwood. For more information about True Provenance go to www.realprovenance.com or email us at [email protected]   Advertisement

Provenance Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Provenance Rank

  • When was Provenance founded?

    Provenance was founded in 2014.

  • Where is Provenance's headquarters?

    Provenance's headquarters is located at 71 Fanshaw St, London.

  • What is Provenance's latest funding round?

    Provenance's latest funding round is Angel.

  • How much did Provenance raise?

    Provenance raised a total of $7.93M.

  • Who are the investors of Provenance?

    Investors of Provenance include Angel Academe, Digital Currency Group, Working Capital Fund, Peter Gabriel, The Brandtech Group and 11 more.

  • Who are Provenance's competitors?

    Competitors of Provenance include Moeco, Green Story, Eon, Everledger, Retraced and 12 more.

  • What products does Provenance offer?

    Provenance's products include Provenance Framework and 2 more.

  • Who are Provenance's customers?

    Customers of Provenance include Cult Beauty, GANNI and Napolina (Princes Group).

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