Latest Promotion Optimization Institute News
Sep 15, 2021
On Sep 15, 2021 Pitcher, the omnichannel, end-to-end sales enablement platform for enterprises, today announced its Super App has been awarded a Best-in-Class distinction for Interactive Customer Presentations in the Promotion Optimization Institute’s 2021 Vendor Panorama for Retail Sales Execution and Monitoring in Consumer Goods. The report evaluates the “in-store component of the promotion cycle and all associated selling activities” and is designed to assist its members in improving the ability to monitor the execution of their agreements with retailers. This includes the management of trade promotions through enabling technology, improving the entire value chain, enhancing partner relationships, and driving profitable growth. The report found that 82% of respondents to its POI State of the Industry Research reported challenges moving their retail team from being transactional to analytical, a critical step for sales teams looking to thrive in an evolving B2B sales environment. POI evaluated 18 vendors and named Pitcher a POI 2021 Best-in-Class Award Recipient for Interactive Customer Presentations. POI deems this functionality as critical for Retail Sales Execution as it maximizes impact at the point of decisions and employs branching logic and interactive capabilities, using previous inputs to automatically determine what reps should show next. POI also noted Pitcher’s strengths in its consultative selling approach, content presentation innovation, and commitment to user adoption. In addition to Consumer Goods, Pitcher’s Super App for sales enablement is also deployed in the Life Sciences, Manufacturing, and Financial Services industries. Now celebrating its ten-year anniversary, Pitcher offers the only mobile sales enablement solution that can effectively manage the entire sales journey, from content creation and coaching to account reviews and action plans. “It’s a real honor to have earned this Best-in-Class award from POI given its standing as the industry standard for retail and manufacturing,” said Mert Yentur, CEO, Pitcher. “Making the life of sales reps easier has been our passion and the engine of our innovation for the past ten years, and we’re equally passionate about ensuring the Super App remains the only sales enablement tool sales reps need.” Write in to firstname.lastname@example.org to learn more about our exclusive editorial packages and programs.