Latest PromoJam News
Dec 6, 2013
Advertisement By David Cohen on Dec. 6, 2013 - 4:36 PM The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam , Caravan Stylist Studio , and 30 top fashion designers. The tree displays Instagram photos of holiday ornament created by New York-based fashion designers including Nanette Lepore, Anna Sui, Nicole Miller , Malia Mills, Hunter Dixon, Shoshana, and Made in NYC. Instagram users can also submit their own holiday-inspired moments for potential addition to the tree by using the hashtag #MadeinNYCHoliday, and submissions can also be shared via Facebook. All of the designers’ ornaments displayed on the digital tree are available for $30 each, with proceeds going to nonprofit organization Save the Garment Center , which is focused on preserving the Garment District in New York. Readers: Have you seen any other innovative uses of Instagram?