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Founded Year



Debt | Alive

Total Raised


Last Raised

$2.41M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+60 points in the past 30 days

About Proformex

Proformex is a data and technology platform that operates in the financial services industry. The company provides a digital solution for managing life insurance and annuity assets, offering actionable insights and data-driven decisions to its users. It primarily serves financial professionals and institutions. It was founded in 2016 and is based in Cleveland, Ohio.

Headquarters Location

1001 Lakeside Avenue East Suite 1010

Cleveland, Ohio, 44114,

United States

+1 866 998 8654


Proformex's Products & Differentiators


    We are one product. Our solution simplifies post-sale policy servicing and management for financial professionals by centralizing critical information and finding and prioritizing cases to help generate meaningful action.


Expert Collections containing Proformex

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Proformex is included in 2 Expert Collections, including Insurtech.



3,036 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

Latest Proformex News

Proformex Launches PolicyGuard for Policy Event-Driven Marketing at Scale

Nov 1, 2023

Press Release• Nov 1, 2023 09:00 EDT Sizzling marketing engagement solution to activate your clients and create new opportunities to grow your business CLEVELAND, November 1, 2023 ( - Proformex, the only end-to-end digital solution connecting financial professionals to critical, actionable data in their life and annuity businesses, announced today its newest innovation: PolicyGuard. PolicyGuard, a new client engagement solution, reimagines how the insurance market interacts with its business by automating engagement based on specific policy and life milestones and events. Combining data and technology, PolicyGuard will boost your engagement strategy by letting you create automated and personalized alerts, policy-event notifications, and smart interactions at scale across your business. With PolicyGuard, teams can connect to data like never before, automate and personalize client engagement, and create new sales opportunities – all while better protecting their policy owners and their families. “PolicyGuard has flipped our client engagement strategy on its head,” said Tony Wilson, EVP of One Resource Group, and an early adopter of the program. “It saves my team time on manual, one-to-one outreach on these opportunities. Within weeks, we had a pipeline of nearly 150 open cases we wouldn’t have known about without PolicyGuard. These are engaged advisors and policy owners coming to us ready to act. It has been a tremendous success and we’re looking forward to continuing the program for years to come!” Kris Beck, CEO of Proformex, added: “PolicyGuard is the natural next step in Proformex’s evolution – driving even more connectivity, action, and results from critical data. I am incredibly proud of the work our team accomplished to make PolicyGuard a reality. I am also grateful to our beta partners who helped us shape this latest innovation before bringing it to the market. The industry has needed a simple, scalable, and automated way to create personalized touchpoints, and their feedback has been instrumental in helping us develop it. The results we’ve seen so far speak for themselves and represent something so much bigger than lead generation; PolicyGuard really is about protecting clients’ investments in insurance, so their families have the coverage they need when they need it.”

Proformex Frequently Asked Questions (FAQ)

  • When was Proformex founded?

    Proformex was founded in 2016.

  • Where is Proformex's headquarters?

    Proformex's headquarters is located at 1001 Lakeside Avenue East, Cleveland.

  • What is Proformex's latest funding round?

    Proformex's latest funding round is Debt.

  • How much did Proformex raise?

    Proformex raised a total of $11.13M.

  • Who are the investors of Proformex?

    Investors of Proformex include Paycheck Protection Program.

  • Who are Proformex's competitors?

    Competitors of Proformex include Nudge and 1 more.

  • What products does Proformex offer?

    Proformex's products include Proformex.

  • Who are Proformex's customers?

    Customers of Proformex include Many.


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