Search company, investor...
Profitero company logo

Profitero

Analyst Briefing Submitted
profitero.com

Founded Year

2010

Stage

Acquired | Acquired

Total Raised

$29M

Valuation

$0000 

About Profitero

Profitero provides brick & mortar and online retailers with an online insights and eCommerce intelligence platform to monitor their competitors' prices, promotions and full product assortment information. The company also offers online insights to enhance their online sales and market positioning. Key online metrics include share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day. Profitero’s proprietary technology also estimates daily sales for products sold on Amazon, allowing brands to measure market share growth and size category opportunities for future investment. The company was founded in 2010 and is based in Boston, Massachusetts.On May 3rd, 2022, Profitero was acquired by Publicis Groupe million.

Headquarters Location

33 Arch St

Boston, Massachusetts, 02110,

United States

Profitero's Product Videos

Compete with Profitero?

Ensure that your company and products are accurately represented on our platform.

Profitero's Products & Differentiators

    Digital Shelf 360°

    Digital Shelf 360° provides a comprehensive, daily benchmark of performance for your entire portfolio of products and competitors, across 600+ retailers globally.

Research containing Profitero

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Profitero in 1 CB Insights research brief, most recently on Mar 23, 2022.

Expert Collections containing Profitero

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Profitero is included in 3 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

5,302 items

E

E-Commerce

9,773 items

R

Retail Media Networks

174 items

Tech companies helping retailers build and operate retail media networks.

Latest Profitero News

Tools for Data-driven Ecommerce Decisions Trending

Sep 6, 2022

Tools for Data-driven Ecommerce Decisions Trending Given a choice, business leaders would rather make data-driven decisions about campaigns, products, and operations than rely on anecdotal customer information or intuition. This fact is giving rise to new data tools for ecommerce operators. Case in point, Cart.com. This ecommerce data visualization and analytics firm had raised more than $380 million in funding from its inception in November 2020 to March 2022. Perhaps recognizing the gap in the ecommerce software market, investors were eager to give money to the company. The funds allowed Cart.com to make eight acquisitions in less than two years. The company will likely build a platform to unify data collection and provide the insights necessary for data-driven decision-making. To be sure, Cart.com is not the only option. However, its rapid growth indicates just how acute the data problem is for some ecommerce companies. Cart.com launched as a data visualization and analytics firm. Problem Too often, business owners and leaders find themselves in one of two data dilemmas: the sea of information or the desert of no data. Companies swimming in information are collecting data from numerous sources. They may have Google Analytics, cohort analysis from Lifetimely, ecommerce sales info, and ad performance data from Google Ads, YouTube, and more. Additionally, they might have a net promotor score to consider and offline data. The problem is understanding how this disparate data works together to impact the business, as these companies are drowning in waves of metrics and KPIs. On the other end of the spectrum are companies starving for data. They lack accurate performance metrics or do not have sufficient models to understand and make decisions. As such, they wouldn’t know which campaigns drive sales or which products produce a profit. Competition The need to compete in a changing market exacerbates the data problem. Product sales were easier when ecommerce was new. But it’s now significantly more difficult. “We see now that large brands such as Procter & Gamble Company and Unilever are investing in sophisticated analytics to win on ecommerce. We see ecommerce and data analytics teams starting to grow at a great scale as they recognize the huge opportunity,” said Mike Black, the chief marketing officer at ecommerce analytics and intelligence firm, Profitero, during a May 2021 interview. While this might be good news for the large brands Black describes, it is not so for many ecommerce businesses unable to invest in their own data analysis and growth teams. Solving for Data The ecommerce data intelligence gap, if you will, can be solved in a few ways. First, many data intelligence tools are available, including from Cart.com and Profitero. Businesses with the available funds could invest in these or similar providers. Second, expect ecommerce platforms to improve data analysis capabilities. Cart.com is also an ecommerce platform. One of the benefits of using its storefront service is its relationship to its data analytics platform. Third, develop a data plan. Sometimes being in the sea of information or the desert of no data results from not knowing what should be measured and why. Here, a business can focus on its most crucial current need. For example, a new ecommerce business might want to know the source of its customers. It could concentrate its data needs on just that. Another ecommerce business, perhaps further along in its growth, might want to know which channels — ads, organic search, affiliate, email newsletters — produce the most valuable customers. Do the folks arriving from an affiliate link spend more than those who click an ad or vice versa? A mature ecommerce company might develop a KPI scorecard with just a handful of metrics, such as: Percent of traffic from first-time visitors, Conversion rate, Take Away As competition increases, which it almost always does, data-driven business insights can be a key competitive advantage. Ecommerce companies can use emerging software services or disciplined focus to employ data intelligence.

Profitero Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Profitero Rank

Profitero Frequently Asked Questions (FAQ)

  • When was Profitero founded?

    Profitero was founded in 2010.

  • Where is Profitero's headquarters?

    Profitero's headquarters is located at 33 Arch St, Boston.

  • What is Profitero's latest funding round?

    Profitero's latest funding round is Acquired.

  • How much did Profitero raise?

    Profitero raised a total of $29M.

  • Who are the investors of Profitero?

    Investors of Profitero include Publicis Groupe, Scaleworks, Conviction Capital, Polaris Partners and Delta Partners.

  • Who are Profitero's competitors?

    Competitors of Profitero include Salsify, Noogata, Productsup, CommerceIQ, DataHawk and 11 more.

  • What products does Profitero offer?

    Profitero's products include Digital Shelf 360° and 2 more.

  • Who are Profitero's customers?

    Customers of Profitero include Master Lock, Bayer, SmartyPants Vitamins, Jacobs Douwe Egberts and Henkel.

You May Also Like

Stackline Logo
Stackline

Stackline is a retail technology company built by e-commerce veterans offering technology that activates data and optimizes performance for thousands of brands.

Intelligence Node Logo
Intelligence Node

Intelligence Node helps retailers track products and provides real-time information on pricing, stock levels, trends, promotions, to help merchandizers improve their strategy and respond to market trends and demands.

Skai Logo
Skai

Skai engineers technology solutions for search marketing, social media, and online advertising. The company empowers marketers with technology to build brands and generate demand across all media. The platform provides a suite of data-driven products for market intelligence, omnichannel media activation, testing, and measurement, enabling brands and agencies to make predictions. Skai was formerly known as Kenshoo and rebranded in June 2021. Skai was founded in 2006 and is based in Tel Aviv, Israel.

Teikametrics Logo
Teikametrics

Teikametrics is building a Marketplace Optimization Platform that helps thousands of sellers and brand owners easily optimize their performance across the most valuable marketplaces and business verticals. With its AI-powered technology and optional managed services, it eliminates tedious work for customers so they can focus on what matters most: creating products and experiences that bring joy to their customers’ lives.

Tinuiti Logo
Tinuiti

Tinuiti is a performance-driven digital marketing agency. Tinuiti offers a broad range of services, including Paid Search (SEM), Search Engine Optimization (SEO), Shopping & Feed, Performance Display, Paid Social, Conversion Rate Optimization (CRO), and Insight & Analytics. Tinuiti prides itself on developing and executing on strategic plans for clients that reach the right audience to generate sales and/or qualified leads at a cost-effective rate.

Salsify Logo
Salsify

Salsify provides a cloud-based product content management solution that makes it easy for manufacturers, distributors, and retailers to manage and exchange high-quality content that drives online results. Using a cloud-based infrastructure, Salsify's network enables the people closest to product content – often outside of IT – to keep it current and instantly share updates across the supply chain. Critically, these users can create customized content streams for every downstream retailer, including automatically resized images and customized sets of required properties. The company was founded in 2012 and is based in Boston, Massachusetts.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.