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FOOD & BEVERAGES | Foodservice
prodal.eu

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Acquired | Acquired

About Prodal

Prodal makes and sells various types of pizzas. The company distributes pizzas all over the world for catering, hotel chains, restaurant groups and more.On April 1, 2021, Prodal was acquired by Margherita. The terms of the transaction were not disclosed.

Prodal Headquarter Location

Via B. Pontecorvo, 11

San Dona di Piave, 30027,

Italy

+39.0421.40500

Latest Prodal News

Cubans denounce sale of explosive kibble that caused severe burns

Apr 22, 2021

Ricardo Pimentel bought kibble from a public establishment in Cuba in early March to make it his 12-year-old daughter. Pimentel, 54, brought his own container to take them home, and as may be the case with other foods sold on the Communist Island, the food did not contain any packaging listing ingredients, cooking instructions or nutritional information. He put the familiar croquetas, as they are called in Spanish, in a pan with oil on the stove, waited for it to get hot, and put in some croquettes to cook. Soon after, the kibbles disintegrated like dynamite, sending sparks of oil into the air. “I fried them as usual and let them grill a bit, because my little girl likes them that way. But when I got closer to look at them, one of them exploded and bathed my face and chest in boiling oil. Then all the others started to explode, “he told Noticias Telemundo from the province of Camagüey, in the center of the island.” I still have burn marks. “ On Facebook, Daysel Pimentel, his son, posted photos of his father’s burns with some sarcastic remarks that at first mocked the incident – he joked that CIA “commandos” had infiltrated a food factory. Cuban and put highly explosive ingredients in kibble – but then accused the government of selling kibble that was not suitable for human consumption because people were hungry. Pimentel’s culinary accident is not unique. Dozens of Cubans have been complaining about the kibble explosion on social media for months, posting photos of people with burns to their faces, eyes and torso. Specifically, Cubans reported on social media Prodal, a Havana-based state corporation. After complaints and photos of people with burn marks were published, the company responded on Twitter by posting specific instructions on how to fry its kibble to avoid “violent” incidents. “The oil should be around 180 °, the croquette should be at room temperature and not fry a lot at the same time. In the case of Croqueta Criolla, since they have a denser dough, they open with more ‘violence’, ”Prodal said in a tweet, responding to a user who complained that the kibbles had exploded and stained. the wall of his kitchen. Prodal told Noticias Telemundo by email that the company, which sells nearly half a million kibble a day in the Cuban capital, has opened phone lines to the public and wants to collaborate, although it has no not interrupted its commercial activities or indicated if this was the case. formally investigate possible causes. “We are able to individually handle all complaints from customers who provide the information needed to reach them,” the company said. “Everything that has happened has made us stronger and better.” The kibble explosion is the most recent tragicomic turning point for those with fewer resources on the Caribbean island, which imports 60-70% of its food, according to official figures, as domestic production cannot meet the needs of its 11 million inhabitants. Havana’s Anselmo López Galves reported on social media last month that he suffered burns all over his body while trying to fry Prodal’s Creole croquettes, which the company calls a “star product.” He says he bought them on March 24 on a state market. “To my surprise, these kibbles started exploding on my face, causing burns all over my body and disfiguring my face,” he said on Facebook. Anselmo Lopez Galves shared on social media the burns he suffered after frying Prodal kibbles.Courtesy of Abel Yadiel Arrieta Valdespino López Galves claimed to have visited a hospital in the capital, where health workers reassured him it was not the first case of severe burns after frying the ‘explosive kibbles’, as they began. to call the product. Last year, Raúl Rodríguez, a journalist in Cuba, reported burns on a friend’s face for the same reason, warning people that some kibble is explosive. “It was legally purchased kibble,” Rodríguez said on Facebook, describing the friend’s injuries and writing that he wanted as many people to know about it – “but especially those responsible for making the product.” . In another complaint, a Twitter user shared a personal video showing the croquettes that explode even after being taken out of the pan and placed on a plate. According to official data, Prodal produced 20,000 tons of food last year, mainly sausages and croquettes, which are sold in government stores. The company’s chicken nuggets have won quality awards at international fairs such as ExpoCuba and FIHAV, Havana’s international festival. The country’s food industry ministry, known by its Spanish initials MINAL, did not respond to a request for comment from Noticias Telemundo. The Cuban consumer protection branch, which is part of the country’s internal trade ministry, said by phone that it had not investigated the complaints, saying the complaints “must be presented formally” and not through the media. social. “We are investigating an incident with kibble, but not with those from this company,” said an official who asked not to be identified by name, without further details. But Pimentel said filing a claim would change “nothing”. Cuba’s official news agency said in a March 15 article that “consumer protection is a priority for Cuba,” citing government-approved laws, decrees and resolutions, but did not mention the kibble. or consumer complaints. Cubans say that in practice they have little or no guarantees when buying food from public establishments and are rarely compensated for buying food that is in poor condition or defective. “How can we not continue to buy them? In a telephone interview from Havana, Delvis Rosabal, 55, said that people continue to consume “explosive kibble” not because they have the “great acceptance” that Prodal boasts of, but because it is. their only option. “How not to keep buying them? What are we going to eat?” said Rosabal, who said she had traveled to several towns earlier in the week in search of food, only to return with empty bags. “I went out into the street on Monday morning to get some food and came home at 6 in the afternoon with nothing. … There are people in the line who can’t take it anymore, “she said.” The day goes by, and sometimes you can’t buy anything. The government has blamed the food shortages on US sanctions and travel restrictions due to the Covid-19 pandemic, which has cut tourism – Cuba’s second-largest source of income after medical missions – by up to 90%. Critics of the government blame the ineffectiveness of the communist system and its leaders, as well as corruption and inflation. ‘A terrible mystery’ With no official explanation, Cubans on social media began posting funny memes or theorizing about why kibble is exploding, claiming they might have air pockets or chunks of ice. . Others say they have too many preservatives or that the company is replacing wheat flour with lower quality ingredients. Cuban-American chef and cookbook author Verónica Cervera told Noticias Telemundo that she could find no culinary or logical explanation for the “explosive kibbles”, which the company says contains only wheat flour. , water, minced fish, vegetables, oil, spices, salt and sugar. “It’s a terrible mystery,” said Cervera, the author of “La cocina cubana de Vero”. “Normally, a kibble does not explode.” She said that while the kibbles can split open if the oil isn’t hot enough or splash or jump if a drop of water falls on a hot pan, “the truth is it’s hard to explain why they explode. “ Cervera said the government should alert the public and remove the kibble from the market while it investigates, and she urged consumers to demand action. “Imagine burning your face,” she said, “and being disfigured for life by a kibble.” An earlier version of this article originally appeared in Noticias Telemundo. To pursue NBC Latino at Facebook, Twitter and Instagram.

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