About PRIMIS Marketing Group
PRIMIS Marketing Group was a Business Products & Services/Advertising, Marketing & PR company based in Schaumburg, Illinois. PRIMIS Marketing Group was acquired in 2006.
Latest PRIMIS Marketing Group News
Aug 3, 2022
PRIMIS Buys MarketModels October 19 2005 US-based PRIMIS Marketing Group has acquired MarketModels, a provider of data analytics, modeling and data integration solutions. Founder Brad Mitchell will continue as President and General Manager of MarketModels, reporting to John Healy, President and CEO of PRIMIS. Established in 1999, MarketModels provides database marketing, data management and analytics services, including profile, predictive and segmentation models at both the business and consumer level. The company serves more than 1,000 clients in the financial services, technology, telecoms, higher education, and CPG sectors. There are no planned organisational changes following the acquisition, and the company will continue to operate under the same name from its HQ in Wickford, Rhode Island. Since its formation in 2003, PRIMIS has made two other acquisitions - Hyphos360, a database development and hosting company, in 2004, and AccuData America, a marketing data and services company, in 2003. The latest purchase follows the appointment of direct marketing specialists Coy Clement and Jamie Crouthamel to the PRIMIS Board of Directors. Healy, CEO of PRIMIS says the acquisition enhances his company's 'ability to provide fully integrated multi-channel marketing data and data management solutions'. Mitchell states that MarketModels will also benefit: 'With the added capabilities of AccuData America and Hypos360, we now offer clients a complete suite of services that supports comprehensive marketing processes for customer retention acquisition.' The companies' web sites are at www.primismarketing.com and www.marketmodels.com . All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated. 1
PRIMIS Marketing Group Frequently Asked Questions (FAQ)
When was PRIMIS Marketing Group founded?
PRIMIS Marketing Group was founded in 2003.
Where is PRIMIS Marketing Group's headquarters?
PRIMIS Marketing Group's headquarters is located at 1475 East Woodfield Road, Schaumburg.
What is PRIMIS Marketing Group's latest funding round?
PRIMIS Marketing Group's latest funding round is Acquired.
Who are the investors of PRIMIS Marketing Group?
Investors of PRIMIS Marketing Group include Ares Management, Parthenon Capital, Chicago Growth Partners and William Blair & Company.