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BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR

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About Primedia

Primedia is an African focused media and advertising group that targets premium consumers on the move. Its portfolio includes broadcasting and out-of-home assets, covering a wide range of advertising opportunities including radio stations and in mall media. It is based in Sandown, South Africa. It is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group.

Primedia Headquarter Location

5 Gwen Lane 6th Floor

Sandton, 2196,

South Africa

Latest Primedia News

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

Oct 21, 2021

Share LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa which includes Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia. The initiative uses LMX’s audience measurement platform to provide Primedia Outdoor DOOH with location intelligence capabilities that deliver better transparency, accountability, and attribution to Primedia Outdoor’s advertisers and agency clients. The audience measurement that wraps Primedia’s 23 DOOH screens will deduce reach, frequency, and impressions. The audience measurement platform is powered by a patented multi-signal audience measurement platform that uses a combination of data sources to build near real-time audience insights. The platform has been designed to profile locations based on the types of audiences around OOH locations and digital billboards and is currently deployed in multiple locations across SE Asia, India, and LATAM. Africa’s Digital OOH (DOOH) ad-spends are expected to grow and reach 40% of OOH spend by 2023, where digital development and migration will be a key area for media owners. Currently, DOOH media is largely fragmented and advertisers don’t have access to a single automated platform to access all available inventory for their campaigns. LMX is able to connect media owner inventories and profile the audiences around them to automate and simplify the sales process.

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Primedia Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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