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About Primedia

Primedia is an African focused media and advertising group that targets premium consumers on the move. Its portfolio includes broadcasting and out-of-home assets, covering a wide range of advertising opportunities including radio stations and in mall media. It is based in Sandown, South Africa. It is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group.

Headquarters Location

5 Gwen Lane 6th Floor

Sandton, 2196,

South Africa

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Latest Primedia News

Primedia acquires virtual land in Africarare’s Ubuntuland metaverse

Oct 21, 2022

11 Views Share Primedia , a media company in South Africa, said it had bought land in Africarare’s Ubuntuland metaverse . The company announced this at its first PrimeX event in Johannesburg. It said that the move was in line with the group’s strategy of entering new markets, expanding its content offerings, and giving advertisers new and innovative platforms to reach as many people as possible interested in the future. Primedia is a media conglomerate that provides clients with outdoor advertising via billboards. The media conglomerate owns radio stations 947 and CapeTalk, as well as the television news channel Eyewitness News. Primedia also claims that it will use the newly purchased land in Ubuntuland to offer advertisers virtual billboards that replicate the presence of these platforms in the real world, effectively becoming Africarare’s sales house. Mic Mann, co-founder and CEO of Africarare said this about the land purchase: “We are thrilled to have Primedia join Africarare. Because of this media giant’s excellent skills, their platforms are essential to the lives of so many South Africans. We look forward to working with them on solutions that will take this further and give advertisers new ways to connect with their audiences. Primedia is the latest South African company to buy land in Africarare’s Ubuntuland metaverse. MTN and Nedbank are already there.

Primedia Frequently Asked Questions (FAQ)

  • When was Primedia founded?

    Primedia was founded in 1994.

  • Where is Primedia's headquarters?

    Primedia's headquarters is located at 5 Gwen Lane, Sandton.

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