Predict your next investment


See what CB Insights has to offer


Acquired | Acquired



About Prime Automotive Group

Prime Automotive Group operates more than 25 dealerships and related businesses in Massachusetts, Vermont, New Hampshire, and Maine.On September 13th, 2021, Prime Automotive Group was acquired by Group 1 Automotive at a valuation of $880M.

Prime Automotive Group Headquarter Location

Westwood, Massachusetts,

United States


Latest Prime Automotive Group News

Prime files protest against Subaru of New England in N.H. over denial of Group 1 acquisition

Dec 23, 2021

Prime Subaru of Manchester, N.H., has filed a protest with the state's Motor Vehicle Industry Board over Subaru of New England's refusal to approve Group 1 Automotive Inc. as buyer of the dealership — the last remaining store in the Prime Automotive Group portfolio. The protest, dated Dec. 10, seeks a hearing and cites violations of law between the distributor and dealership and breach of its dealer agreement. The store asked for the hearing because it claims distributor Subaru of New England refused "to consent to the sale" to Group 1 and because of "its contingent exercise of a right of first refusal." Manufacturers and distributors have the right to decline an original buyer on a proposed dealership transaction and instead assign the sale to a buyer it chooses, but have to keep the same terms of the deal. Prime Subaru said Subaru of New England provided a "turndown letter" on Oct. 28, and reaffirmed its decision in a Nov. 9 letter, according to the protest. The filing said Subaru of New England didn't provide a reason for rejecting the sale, nor did it exercise its right of first refusal within its contractual time frame. Prime Subaru also alleges that Subaru of New England "purported to exercise its right of first refusal if Prime Subaru filed a protest over the turndown," according to the protest. An executive with Subaru of New England did not respond to requests for comment. A meeting of the New Hampshire Motor Vehicle Industry Board is slated for Jan. 27 in which it plans to distribute the Prime Subaru-Subaru of New England case, according to the board's website . In November, Group 1, the nation's fourth-largest new-vehicle retailer, bought the vast majority of Prime Automotive, closing on 28 dealerships in two transactions . Group 1's Pete DeLongchamps told Automotive News that Subaru of New England is the "only holdout" among distributors and manufacturers in approving dealership transfers as part of the Prime Automotive acquisition. Related Article Prime Automotive continues to operate the Subaru dealership. The Prime group sold its second-to-last dealership this month: a Toyota store in Lancaster, Mass., in a planned deal previously reported by Automotive News. DeLongchamps previously told Automotive News that Group 1 came to an agreement with Toyota to remove one of two Toyota dealerships initially in its Prime acquisition because it would have had too many stores in one geographic region with the brand. On Dec. 7, dealer Kurt Koch bought Prime Toyota Route 2, Prime confirmed to Automotive News. The store was renamed Koch Rt 2 Toyota. Group 1 of Houston ranks No. 4 on Automotive News' list of the top 150 dealership groups based in the U.S., retailing 140,221 new vehicles in 2020. Jefferies brokered the Koch-Prime transaction. Related Article

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.