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Founded Year



Series C - II | Alive

Total Raised


Last Raised

$4.43M | 5 mos ago



About Primary

Primary is a provider of children's clothing. It was founded in 2015 and is based in New York, New York.

Primary Headquarters Location

158 West 27th St 6th Floor

New York, New York, 10010,

United States


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Research containing Primary

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Primary in 1 CB Insights research brief, most recently on Jun 22, 2021.

Expert Collections containing Primary

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Primary is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



9,760 items


Baby and Kids Tech

1,275 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.


Apparel & Accessories

778 items

Consumers are increasingly shopping online, making it the fastest growing channel across many sectors. This has led to the creation of online brands with limited or no physical retail presence. This collection include fashion startups with strong online component, including cloth

Primary Patents

Primary has filed 3 patents.

The 3 most popular patent topics include:

  • Application programming interfaces
  • Carbines
  • Colt rifles
patents chart

Application Date

Grant Date


Related Topics




Photovoltaics, Firearm sights, Energy conversion, Solar cells, Printed circuit board manufacturing


Application Date


Grant Date



Related Topics

Photovoltaics, Firearm sights, Energy conversion, Solar cells, Printed circuit board manufacturing



Latest Primary News

[ Primary Kids raises $8 million in Series A ]

Jun 10, 2016

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Primary Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Primary Rank

  • When was Primary founded?

    Primary was founded in 2015.

  • Where is Primary's headquarters?

    Primary's headquarters is located at 158 West 27th St, New York.

  • What is Primary's latest funding round?

    Primary's latest funding round is Series C - II.

  • How much did Primary raise?

    Primary raised a total of $70.6M.

  • Who are the investors of Primary?

    Investors of Primary include Homebrew, U.S. Venture Partners, Horizon Technology Finance, Bullish Partners, Harrison Metal and 5 more.

  • Who are Primary's competitors?

    Competitors of Primary include Monica & Andy, Rockets of Awesome, Armadio Verde, Melijoe, Con Lupa and 9 more.

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miniChic is a social marketplace where Canadian parents can buy and sell gently-used, high-end children's clothing.

Con Lupa

Con Lupa allows people to sell like-new children's apparel for newborns to 12-year-old kids. Users are able to donate clothing or sell the items, provided they are nearly new. Con Lupa plans to launch an online store, through which consumers can purchase the nearly-new apparel and experience up to 80% discounts from top brands. Con Lupa will offer fast shipping and responsive customer service.

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