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About Pricer

Pricer is a technology company that operates in the smart retail sector. The company offers in-store digital solutions, including electronic shelf labels and advanced technologies like optical wireless communication and AI, to enhance store performance and the shopping experience. Pricer primarily serves the retail industry. It was founded in 1991 and is based in Stockholm, Sweden.

Headquarters Location

Västra Järnvägsgatan 7

Stockholm, 111 64,


+46 (0)8-505 582 00



Research containing Pricer

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Pricer in 1 CB Insights research brief, most recently on Sep 21, 2022.

Expert Collections containing Pricer

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pricer is included in 2 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

2,082 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Market Research & Consumer Insights

720 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

Pricer Patents

Pricer has filed 25 patents.

The 3 most popular patent topics include:

  • retailing
  • brand management
  • promotion and marketing communications
patents chart

Application Date

Grant Date


Related Topics




Retailing, Brand management, Actuators, Promotion and marketing communications, Signage


Application Date


Grant Date



Related Topics

Retailing, Brand management, Actuators, Promotion and marketing communications, Signage



Latest Pricer News

Brico Dépôt choses digital in-store solution from Pricer

Nov 16, 2023

Brico Dépôt choses digital in-store solution from Pricer Thu, Nov 16, 2023 10:00 CET Pricer, a global leader in in-store automation and communication solutions, partners with DIY chain Brico Dépôt for the deployment of the cloud-based platform Pricer Plaza and electronic shelf labels in more than 120 stores across France by the end of the year. With this partnership, which was previously announced in March 2023 , Brico Dépôt, the subsidiary of the British group Kingfisher, aims at gaining productivity and price agility, while optimizing working conditions for the employees in the stores. In order to remain faithful to its promise of low prices all year round and to be more agile, Brico Dépôt has decided to call on the expertise of Pricer to equip its 123 stores throughout France with the cloud-based platform Pricer Plaza and electronic shelf labels. This choice is motivated by the need to maintain its momentum in a subdued DIY market after the increased sales during Covid, but also by the desire to free its in-store teams from repetitive and time-consuming tasks connected to the use of paper labels. The Instant flash of the digital labels, which is enabled by Pricer’s unique optical wireless communication, offers significant daily time savings in locating products, putting them on the shelves and preparing orders (Drive and Click & Collect) and enables the teams to focus more on customer service. “Having a reliable price setting is essential for building a trustful relationship with our customers. The introduction of electronic labels will also save valuable time for our colleagues in the stores. We are very happy to have chosen Pricer for this project that we have developed together. The Pricer teams are here to support us in our aim at always serving our customers better, says Frédéric Philippe, Head of Support Operations at Brico Dépôt. “Price management is one of the foundations of store management. It is only with electronic labels that one can guarantee that the price is right at any time. Brico Dépôt has realized this and at Pricer, we are delighted that they have chosen us to support them in their deployment project. With a brand promise as strong as theirs, there is no room for errors and we are proud to put our optical wireless communication technology, recognized as the most reliable and energy-efficient on the market, at the service of their teams”, says Vincent Raulin, Key Account Manager, at Pricer. Installing 110 stores in 4 months – a challenge Pricer can meet After a pre-deployment in June earlier this year with 12 stores equipped in one month, Brico Dépôt has entered an acceleration phase since the beginning of September with an installation rate of 6 stores per week until the end of the year. One of the keys to this accelerated deployment is the quality of the support provided by Pricer. To carry out this ambitious project Pricer offers a turnkey solution, from the installation of the infrastructure and mounting of rails and labels, to the connection of products to the labels, training and after-sales service. The cloud-based platform Pricer Plaza ensures fast, secure and reliable integration of the electronic shelf label system as well as optimal management, combined with real-time decision-making at the scale of an entire chain, group or region, or individual store. For further information, please contact: Vincent Raulin, Key Account Manager, +33 6 81 89 53 93 Mats Arnehall, Head of Region Europe, +46 70-8108084 About Pricer Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

Pricer Frequently Asked Questions (FAQ)

  • When was Pricer founded?

    Pricer was founded in 1991.

  • Where is Pricer's headquarters?

    Pricer's headquarters is located at Västra Järnvägsgatan 7, Stockholm.

  • Who are Pricer's competitors?

    Competitors of Pricer include etiquetas and 1 more.


Compare Pricer to Competitors

Solum Logo

SOLUM is a company that specializes in digital and electronic solutions, primarily in the retail industry. The company offers electronic shelf labels and related systems that manage store-wide operations, create interactive digital signage, and automate large-scale processes. SOLUM primarily serves the retail industry. It was founded in 2007 and is based in Schwalbach, Germany.

Hanshow Logo

Hanshow offers electronic shelf labels, customized internet-of-things (IoT) touchpoints, and omnichannel digital store solutions. It provides retailers with smart solutions that are integrated with its core technology, the electronic shelf label (ESL) system. Retailers can synchronize online and offline prices in real-time, reduce operational costs, and improve working efficiency using Hanshow's technology. The company was founded in 2012 and is based in Jiaxing, China.

DisplayData Logo

DisplayData is a company that focuses on improving the retail experience through technology, specifically in the domain of electronic shelf-edge labels. The company offers fully graphic color electronic shelf-edge labels (ESLs) and managed services, which allow retailers to update prices and promotions in real time, improving operational efficiency and customer engagement. DisplayData primarily serves sectors such as grocery, DIY/home, consumer electronics, pharmacy, telecoms, sporting goods, and manufacturing. It was founded in 2000 and is based in Berkshire, England.

Seal Sistemas e Tecnologia

Seal Sistemas e Tecnologia is a solutions integrator that operates in the mobile computing and automatic data capture markets. It provides electronic shelf labels (ESL), video business intelligence (VBI), radio frequency identification (RFID), and traditional solutions for automatic data capture for local and metropolitan wireless networks. It improves the productivity and daily lives of large retail and industrial companies. It was founded in 1988 and is based in Sao Paulo, Brazil.

rainus Logo

Rainus is a company that specializes in Internet of Things (IoT) solutions and electronic shelf labels (ESL) within the retail technology industry. The company offers digital solutions for retailers, including electronic labels that replace conventional paper labels, wireless communicators, and smart mini kiosks with barcode readers, all aimed at enhancing in-store experiences and operational efficiency. Rainus primarily serves sectors such as grocery stores, consumer electronics, convenience stores, health and beauty, offices, hospitals, and warehouses. It was founded in 2014 and is based in Gyeonggi-do, South Korea.


etiquetas provides a platform for automating various processes through electronic tags. It offers, which offers a solution to automate the process of updating the prices of products on shelves and displays, among countless other applications. Using its ESL CLOUD technology with API workflows, it connects it to ERP, POS systems, or any other data source. It provides solutions, including hardware, software, installation, operation, and support. etiquetas was founded in 2022 and is based in Sao Paulo, Brazil.


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