PriceCube

Jul 27, 2022

KamCity 27th July 2022 Talysis has launched its new PriceCube tool into the UK market, claiming it offers retailers, wholesalers, and brands an unparalleled pricing solution. PriceCube provides weekly SKU level pricing and promotional information and is available across all channels for FMCG categories, through an “easy-to-use” dashboard portal. Users can drill down into brands or categories and assess whether they are under or over index versus their competitors at standard prices, in addition to the depth and frequency of promotions across the trade. Other data sources such as margin, weather and seasonal events can also be integrated to fully understand the potential cost or impact of pricing investment. PriceCube is claimed to give a clear understanding of pricing across the market, with a frequency that allows users to react quickly to threats or opportunities. Initially launched in Ireland in April, PriceCube was primarily targeted at branded suppliers. The dynamics of the UK market mean that a new tailored version also offers substantial benefits for retailers and wholesalers. Ed Roberts, Managing Director of Talysis, said: “The huge media attention on food inflation and the cost-of-living crisis is leading cash-strapped shoppers to be increasingly price-conscious. Our brand new PriceCube tool makes it easier for operators in this market to keep their finger on the pulse of pricing and promotional activity across retail, wholesale and discounters. “This is one of the most exciting and beneficial solutions we’ve ever launched, and the amount of interest from across the sector has already been incredible. We believe PriceCube will become the ‘must have’ data tool this year and look forward to working with retailers and wholesalers across the UK.” TAGS