PriceCube

Apr 7, 2022

KamCity 7th April 2022 Talysis has launched a new service designed to make it easier for brands to “keep their fingers on the pulse of pricing and promotional activity”. Initially available in Ireland, PriceCube provides weekly SKU level pricing and promotional information on all FMCG categories across the main Irish supermarkets, including Dunnes Stores and Tesco. The provision of data from Dunnes Stores is seen as beneficial for brands operating in the Irish market as this is the first time such insight has been available. Accessed through an “easy-to-use” dashboard portal and designed with headline and drill down capability, PriceCube provides access to current and trended insight. To develop further insights, it can also be integrated with sales data, internal field sales data, or any other data sources (such as weather & seasonal events). The new service claims to offer multiple benefits for brands, including developing a clear understanding of brand and competitor pricing across the market, with a frequency that enables a quick reaction to minimise threats or capitalise on opportunities. It also generates a deeper understanding of promotional activity (timings of promotions, mechanic etc.) and strategies across the market. In addition, the use of PriceCube can lead to cost and time savings in reducing the need for physical store auditing. “Our new PriceCube tool will enable brands to keep their finger on the pulse of retail pricing and promotional activity, quickly and easily,” said Ed Roberts, Managing Director of Talysis. “Updated weekly, it’s designed so key information is visible immediately on a platform which does not require technical expertise to use it.” Suppliers can access a demo of the system on the PriceCube website . The introduction of a UK version is scheduled for the summer. TAGS