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Founded Year



Acquired | Acquired

Total Raised




About PrettyLitter

PrettyLitter offers kitty litter delivered hassle-free every month. PrettyLitter's formula makes it easier to use and clean litter boxes. Its highly absorbent crystals do not clump, but instead absorbs moisture, traps all odor, and eliminates the urine. On September 7th, 2021, PrettyLitter was acquired by Mars at a valuation between $500 million and $1 billion.

Headquarters Location

10250 Constellation Blvd 23rd Floor

Los Angeles, California, 90067,

United States


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Research containing PrettyLitter

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned PrettyLitter in 1 CB Insights research brief, most recently on Sep 9, 2021.

Expert Collections containing PrettyLitter

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PrettyLitter is included in 4 Expert Collections, including E-Commerce.



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Pet Technologies

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This collection includes startups that make pet food, treats, and accessories, pet-focused retailers, and pet services like dog walking marketplaces and vet clinics.


Household Essentials & Pet

260 items

This collection includes companies developing household essentials- and pet-related products, including household cleaners, laundry detergents, paper goods, and pet food and accessories.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

PrettyLitter Patents

PrettyLitter has filed 4 patents.

The 3 most popular patent topics include:

  • Medical diagnosis
  • Analytical chemistry
  • Fluid dynamics
patents chart

Application Date

Grant Date


Related Topics




Medical diagnosis, Analytical chemistry, Statistical classification, Fluid dynamics, Immunologic tests


Application Date


Grant Date



Related Topics

Medical diagnosis, Analytical chemistry, Statistical classification, Fluid dynamics, Immunologic tests



Latest PrettyLitter News

Mars to Buy Pet-Food Brand Nom Nom in $1 Billion Deal

Jan 14, 2022

1:35 AM IST, 14 Jan 2022 12:43 AM IST, 14 Jan 2022 1:35 AM IST, 14 Jan 2022 Save (Bloomberg) -- Consumer products giant Mars Inc. has agreed to acquire direct-to-consumer pet-food brand Nom Nom in a push to snap up pet-related assets. (Bloomberg) -- Consumer products giant Mars Inc. has agreed to acquire direct-to-consumer pet-food brand Nom Nom in a push to snap up pet-related assets. The Nashville, Tennessee-based company was worth at least $1 billion in the deal, according to a person familiar with the matter, who asked to not be identified because the terms aren’t public. Nom Nom will be an autonomous brand within Mars’s Royal Canin division, a representative for Mars said in a statement Friday. Mars declined to comment on the price. “Nom Nom is a science-forward technology company improving the lives of pets through fresh food for cats and dogs,” the representative said in a statement. “We are confident that this acquisition will bring synergies to keep supporting their success in the fresh category while complementing our existing portfolio.” Consumer products producers have been tapping into the growing pet market as pet ownership boomed during the pandemic and millennials and Generation Z spend more on pets. Last year, Mars bought direct-to-consumer cat litter company PrettyLitter Inc. in a deal worth less than $1 billion, Bloomberg News reported . In 2020, it acquired Veterinary Specialty Hospital of Hong Kong Ltd., an emergency health-services provider for animals. Nom Nom sells through its website fresh, whole-ingredient pet foods approved by pet nutritionists. It also sells treats and supplements for pets, its website showed. Nom Nom counts Anchor Capital, Coefficient Capital and Greycroft among its backers, according to data provider Crunchbase data. ©2022 Bloomberg L.P.

PrettyLitter Frequently Asked Questions (FAQ)

  • When was PrettyLitter founded?

    PrettyLitter was founded in 2015.

  • Where is PrettyLitter's headquarters?

    PrettyLitter's headquarters is located at 10250 Constellation Blvd, Los Angeles.

  • What is PrettyLitter's latest funding round?

    PrettyLitter's latest funding round is Acquired.

  • How much did PrettyLitter raise?

    PrettyLitter raised a total of $1M.

  • Who are the investors of PrettyLitter?

    Investors of PrettyLitter include Mars, BAM Ventures, Sand Hill Angels, Tim Draper, Draper Associates and 4 more.

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