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INTERNET | eCommerce / Other Retail
prettylitter.com

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Founded Year

2015

Stage

Acquired | Acquired

Total Raised

$1M

Valuation

$0000 

About PrettyLitter

PrettyLitter offers kitty litter delivered hassle-free every month. PrettyLitter's formula makes it easier to use and clean litter boxes. Its highly absorbent crystals do not clump, but instead absorbs moisture, traps all odor, and eliminates the urine.On September 7th, 2021, PrettyLitter was acquired by Mars at a valuation between $500 million and $1 billion.

PrettyLitter Headquarter Location

10250 Constellation Blvd 23rd Floor

Los Angeles, California, 90067,

United States

800-838-3381

Latest PrettyLitter News

Mars Is Said to Acquire PrettyLitter for Under $1 Billion

Sep 7, 2021

Sep 08 2021, 3:23 AM September 08 2021, 2:06 AM September 08 2021, 3:23 AM (Bloomberg) -- Consumer products giant Mars Inc. has agreed to acquire cat litter company PrettyLitter Inc., according to people with knowledge of the matter. (Bloomberg) -- Consumer products giant Mars Inc. has agreed to acquire cat litter company PrettyLitter Inc. , according to people with knowledge of the matter. The packaged food and pet care products owner is paying $500 million to $1 billion for the direct-to-consumer brand, the people said, asking not to be identified discussing private information. Mars’ pet-care division agreed to buy the company in May, according to a representative for the company. “Mars Petcare’s unmatched scientific expertise and decades of experience are a perfect complement to PrettyLitter’s cutting-edge technology and capabilities,” the representative said in statement, declining to comment on the price. A representative for PrettyLitter didn’t respond to requests for comment. Mars, one of the world’s largest private companies, has been expanding its footprint in pet products and services over the past few years as millennials show more willingness to spend on their pets. Last year, it acquired Veterinary Specialty Hospital of Hong Kong Ltd., an emergency health services provider for animals, for undisclosed terms, according to data compiled by Bloomberg. PrettyLitter’s products are designed to react to a cat’s urine to indicate potential health problems by changing color, according to the company’s website. Customers can subscribe and pick the frequency of product delivery. ©2021 Bloomberg L.P.

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Research containing PrettyLitter

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned PrettyLitter in 1 CB Insights research brief, most recently on Sep 9, 2021.

Expert Collections containing PrettyLitter

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PrettyLitter is included in 4 Expert Collections, including E-Commerce.

E

E-Commerce

9,107 items

P

Pet Technologies

704 items

This Collection includes startups that make pet food, treats, and accessories, pet-focused retailers, and pet services like dog walking marketplaces and vet clinics.

H

Household Essentials & Pet

204 items

This Collection includes companies developing household essentials- and pet-related products, including household cleaners, laundry detergents, paper goods, and pet food and accessories.

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

PrettyLitter Patents

PrettyLitter has filed 3 patents.

The 3 most popular patent topics include:

  • Analytical chemistry
  • Fluid dynamics
  • Immunologic tests
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/8/2020

8/3/2021

Medical diagnosis, Analytical chemistry, Statistical classification, Fluid dynamics, Immunologic tests

Grant

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00/00/0000

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Application Date

5/8/2020

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Grant Date

8/3/2021

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Title

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Related Topics

Medical diagnosis, Analytical chemistry, Statistical classification, Fluid dynamics, Immunologic tests

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Status

Grant

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PrettyLitter Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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PrettyLitter Rank

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