About Predictive Media Corporation
Predictive Media Corporation is a Software (non-internet/mobile) company based in Cambridge, Massachusetts. Predictive Media Corporation's investors include NetRatings, Net2Phone, C.E. Unterberg, PSINet Ventures, Battery Ventures, Advent International and Nippon Telegraph and Telephone.
Latest Predictive Media Corporation News
Jun 26, 2019
June 26, 2019 3:04 Blackwood Seven, a media analytics platform, has launched in Australia, thanks to a partnership with Melbourne-based creative agency One Small Step Collective. The media buying and planning solution uses AI and big data to predict, execute and evaluate the outcomes of media investments across all channels, the company said. “The Blackwood Seven platform is the holy grail in performance marketing and media mix modelling,” said co-founder Thomas Bertelsen. “The platform allows businesses to measure the direct impact that media had on their bottom line, but it is also able to predict that impact in a future buy.” ADVERTISEMENT The platform works by taking historical, company-specific media performance data, and using machine learning and other big data sources to measure the impact of media spend on a specific goal, like sales performance, with more than 90% accuracy. It can also predict the impact of product pricing, competitor activity, seasonal changes and macroeconomic trends on a business’ specific goals. Bertelsen called the platform “the antidote for the muddy and sometimes uncertain media industry”, and chose “perfect” partner One Small Step because of its “track record representing other big data and analytics tools”. One Small Step managing director, John Williams, added: “We are excited to demonstrate the potential impact that Blackwood Seven could have for organisations in this market.” Blackwood Seven was founded in Copenhagen in 2013 by a group of former marketing and technology industry CEOs. It now has offices in New York, Los Angeles, Munich and Barcelona.
Predictive Media Corporation Frequently Asked Questions (FAQ)
When was Predictive Media Corporation founded?
Predictive Media Corporation was founded in 1999.
Where is Predictive Media Corporation's headquarters?
Predictive Media Corporation's headquarters is located at 689 Massachusetts Avenue, Cambridge.
What is Predictive Media Corporation's latest funding round?
Predictive Media Corporation's latest funding round is Series C.
How much did Predictive Media Corporation raise?
Predictive Media Corporation raised a total of $45M.
Who are the investors of Predictive Media Corporation?
Investors of Predictive Media Corporation include Advent International, Nippon Telegraph and Telephone Corporation, PSINet Ventures, C.E. Unterberg, net2phone and 4 more.