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Corporation
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Supply Chain & Logistics
postmates.com

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Founded Year

2011

Stage

Acquired | Acquired

Total Raised

$903.55M

Valuation

$0000 

Revenue

$0000 

About Postmates

Postmates is an urban logistics and delivery platform that enables anyone to ship any product within a city in under one hour. The company's Get It Now service extends the Postmates delivery service with the ability to purchase goods on behalf of the customer at any retail store or merchant in a city.On July 6, 2020, Postmates was acquired by Uber at a valuation of $2.65B.

Postmates Headquarter Location

201 3rd Street Suite 200

San Francisco, California, 94103,

United States

415-939-0318

Latest Postmates News

In growth marketing, creative is the critical X factor

Jul 22, 2021

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. As we move toward a privacy-centric, less targeted future of growth marketing, the biggest lever will become creative on paid social channels such as the Facebooks of the world. The loss of attribution from our good friend iOS 14.5 has accelerated this trend, but channels have increasingly placed efforts toward automating their ad platforms. Due to this, I believe that every growth marketing engine should have a proper creative testing framework in place — be it a seed-stage startup or a behemoth like Google. After three years at Postmates, consulting for various startups, and most recently at Uber, I’ve seen the landscape of marketing change in a multitude of ways. However, what we’re seeing now is being orchestrated by factors out of our control, causing a dawn of shifts unlike anything I’ve seen. Creative has subsequently risen to become the most powerful lever in a paid social account. The foundation If you’re looking to leverage the power of creative and succeed with paid social marketing, you’re thinking right. What you need is a creative testing framework: A structured and consistent way to test new creative assets. Here’s a breakdown of the pieces a creative testing framework needs to be successful: A defined testing schedule. A structured theme approach. A channel-specific strategy. Creative has become the most powerful lever in a paid social account. Testing creative should be a constant and iterative process that follows a defined testing schedule. A goal and structure can be as simple as testing five new creative assets per week. Inversely, it can be as complex as testing 60 new assets consisting of multiple themes and copy variations. For a lower... Continue Reading

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Expert Collections containing Postmates

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Postmates is included in 6 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

S

Supply Chain & Logistics Tech

3,396 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

O

On-Demand

1,283 items

T

Tech IPO Pipeline 2019

286 items

T

Tech IPO Pipeline 2020

282 items

Track and capture company information and workflow.

F

Food & Beverage Delivery (Grocery & Meal)

1,325 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Postmates Patents

Postmates has filed 9 patents.

The 3 most popular patent topics include:

  • Geolocation
  • Fast casual restaurants
  • Geosocial networking
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/28/2018

6/15/2021

Global Positioning System, Wireless networking, Lighting, Automotive technologies, Navigation

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6/15/2021

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Related Topics

Global Positioning System, Wireless networking, Lighting, Automotive technologies, Navigation

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Status

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Postmates Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Postmates Rank

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