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INTERNET | Internet Software & Services / Monitoring & Security
yonder.co

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Founded Year

2017

Stage

Series A - II | Alive

Total Raised

$17.92M

Last Raised

$3M | 2 yrs ago

About Yonder

Yonder is an authentic internet company that helps users understand the cultural context behind information online. The company adds cultural context to every piece of information as it moves across the internet. Without that context, information is dehumanized. This leads to fake accounts, fake news, and disinformation.

Yonder Headquarter Location

711 E 7th Street Unit 800

Austin, Texas, 78701,

United States

Latest Yonder News

What Radicalization Means To A Brand Marketer With Yonder CEO Jonathon Morgan

Mar 3, 2021

On this 249th episode of “Marketing Today,” I speak with Jonathon Morgan , the founder and CEO of Yonder, an AI company that helps Fortune 500 communication teams identify and counteract online disinformation about issues that matter to their organization. In this episode, Morgan talks about the power of groups with extreme ideals and how thought radicalization can mean something different for marketers. Our conversation starts with understanding Yonder’s mission and how the company originated. Early in his career, Morgan conducted internet research, advising the state department on how they could counter the impact of online radicalization worldwide. Morgan explains that the modern concept of the internet is based on a fundamental premise — “there is wisdom in the crowd.”  He soon found out, however, that “if you value crowds, you inadvertently value mobs,” and that someone who manipulates social platforms can have an immeasurable amount of power in swaying the crowd’s thinking. From there, Morgan provides insights on the pros and cons of social media censoring and how easily misinformation and extremist ideals can leak into mainstream media. Finally, he talks about how the idea of radicalization isn’t always a bad thing when it comes to brand marketing. In this episode, you’ll learn: The vulnerability of the internet and our social ecosystem What contributes to the origins of radical groups and how misinformation can spread The difference between good and bad radicalization The importance of authentically communicating your company’s values How to build a coalition for your brand and leverage communication better Key Highlights: [05:46] How a person can have incredible influence on the way the public thinks [07:44] Motivations behind a mob; looking at the riots on the Capitol [11:17] The pros and cons of censoring on social platforms [15:21] How radical ideals spread into mainstream media [18:40] When radicalization isn’t always a bad thing [24:00] Jonathan’s advice to brand marketers about building a network [32:53] How taking a stand is complicated but essential [35:02] An experience that defines Jonathon made him who he is today [36:27] Jonathon’s advice to his younger self [37:38] An impactful purchase Jonathon has recently made [41:15] The brands, companies, and causes Jonathon follows [42:38] What Jonathon thinks is the biggest opportunity for marketers today Resources Mentioned:

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Research containing Yonder

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Yonder in 3 CB Insights research briefs, most recently on Jul 1, 2021.

Expert Collections containing Yonder

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Yonder is included in 5 Expert Collections, including Game Changers 2019.

G

Game Changers 2019

36 items

Our selected startups are high-momentum companies pioneering technology with the potential to transform society and economies for the better.

A

AI 100 2019

100 items

A

Artificial Intelligence

7,340 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

C

Cybersecurity

4,589 items

2

2020 Cyber Defenders

28 items

Our selected startups are early to mid-stage high-momentum companies pioneering technology with the potential to transform cybersecurity.

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