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Founded Year



Series A - II | Alive

Total Raised


Last Raised

$3M | 4 yrs ago

About Yonder

Yonder is an internet company helping users to understand the cultural context behind information online. The company adds cultural context to every piece of information as it moves across the internet. It was formerly known as New Knowledge. It was founded in 2002 and is based in Gauteng, South Africa.

Headquarters Location

3012a William Nicol Drive, Johannesburg

Gauteng, 2191,

South Africa



Expert Collections containing Yonder

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Yonder is included in 4 Expert Collections, including Game Changers 2018.


Game Changers 2018

36 items

Our selected startups are high-momentum companies pioneering technology with the potential to transform society and economies for the better.


AI 100

100 items


Artificial Intelligence

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Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.



7,454 items

These companies protect organizations from digital threats.

Latest Yonder News

New Knowledge Announces Rebrand as Yonder with Expanded Mission for Company

Jul 24, 2023

Share Article New Name Reflects Focus on Identifying Opportunities for Brands in New Normal of Online Behavior "Yonder ensures that your brand’s values connect authentically with customers, which is exactly why we are excited to roll out our own new brand today," said Jonathon Morgan, CEO and Founder of Yonder AUSTIN, Texas (PRWEB)October 23, 2019 New Knowledge, an authentic internet company, today announced a rebrand, and is now named Yonder. The rebrand reflects the company’s expanded mission: to humanize the world's information and deliver on the promise of a more authentic internet. Yonder helps customers understand what's real, what's authentic, and what matters online, so customers have the confidence to act. Authentic engagement requires a deep familiarity with the content, culture, and motivations of social internet factions. The Yonder platform is the first to map the faction internet, finding, describing, and measuring the impact of factions on conversations that matter to customers. “The internet has given us the luxury of making values-based decisions. Consequently, we are all under new pressure to be clear about what those values are. This is especially true for brands,” said Jonathon Morgan, CEO and Founder of Yonder. “Yonder ensures that your brand’s values connect authentically with customers, which is exactly why we are excited to roll out our own new brand today. Yonder stands for our collective sense of wonder and discovery, and the opportunity for a more authentic internet that we see just over the horizon.” In an online environment where only 1% of the audience can shape the conversation, brands have struggled to engage authentically with customers. Many large organizations waste millions to address perceived problems created by a few bad actors, while missing the majority of customers who demand more authentic interactions with the brands they support. This problem has impacted virtually every major company in every major industry, while solutions have lagged behind. Yonder addresses this core problem by helping brands ignore bad actors and focus on opportunities to engage with real audiences in genuine, relevant conversations. In July, Yonder announced $3M in funding from BuildGroup and Lux Capital. The investment follows the company’s $11M Series A round last year, led by GGV Capital. Yonder is hiring for ambitious talent in data science, customer success, marketing, sales, and engineering. For more information, please visit: About Yonder Yonder is the leading authentic internet company. Based in Austin, TX, Yonder is on a mission to humanize the world's information and deliver on the promise of a more authentic internet. We believe that an authentic, culturally rich information ecosystem is essential to a responsible and engaged global community. Created by experts in media, machine learning, and countering radicalization, Yonder finds the social internet factions that drive emerging narratives, and gives marketing and strategy teams the context they need to act with confidence online. For more information, visit: Share article on social media or email: View article via:

Yonder Frequently Asked Questions (FAQ)

  • When was Yonder founded?

    Yonder was founded in 2002.

  • Where is Yonder's headquarters?

    Yonder's headquarters is located at 3012a William Nicol Drive, Johannesburg, Gauteng.

  • What is Yonder's latest funding round?

    Yonder's latest funding round is Series A - II.

  • How much did Yonder raise?

    Yonder raised a total of $17.92M.

  • Who are the investors of Yonder?

    Investors of Yonder include Lux Capital, BuildGroup Management, GGV Capital, Capital Factory, Moonshots Capital and 6 more.

  • Who are Yonder's competitors?

    Competitors of Yonder include MotivBase and 5 more.


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