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Crossboard Mobile

Founded Year



Acquired | Acquired

Total Raised


About Crossboard Mobile

Crossboard Mobile, formerly Pontiflex, powers a new kind of mobile advertising platform: signup ads. With signup ads, people can opt in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups -- never for wasted clicks or impressions.

Headquarters Location

45 Main Street Suite 1101

Brooklyn, New York, 11201,

United States


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Expert Collections containing Crossboard Mobile

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Crossboard Mobile is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,737 items

Companies offering tech-enabled marketing and advertising services.

Crossboard Mobile Patents

Crossboard Mobile has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics




Computer network security, Cryptographic protocols, Authentication methods, Computer access control protocols, Cryptography


Application Date


Grant Date



Related Topics

Computer network security, Cryptographic protocols, Authentication methods, Computer access control protocols, Cryptography



Latest Crossboard Mobile News

Ad Company Crossboard Mobile Acquired By Flatiron Media And The Berry Company

Jan 12, 2015

Posted Crossboard Mobile , an ad-tech company with a focus on helping businesses find sales leads, has beed acquired by two different companies, according to CEO Steve Oriola. Founded in 2008 as Pontiflex, the company rebranded as Crossboard Mobile midway through last year. However, it’s been pretty quiet for the past few months, and I reached out to Oriola after receiving an anonymous tip that the company had sold off its assets and was shutting down. He confirmed the sale, adding that Crossboard was sold in two parts because it was “effectively in two businesses.” There was the large brand advertising business, which was sold to Flatiron Media . And there was an ad platform aimed at small businesses (namely, the self-serve AdLeads platform for collecting mobile signups that I wrote about back in 2012) — that was sold to The Berry Company . Oriola declined to share the acquisition terms, but he said both companies acquired Crossboard technology and team members. Asked about whether one deal was larger than the other, he said that the number of team members joining to each acquirer was “relatively similar.” (Oriola, who joined the company in 2013, will be moving on to a new, undisclosed project. ) “I think that the ad technology that we had built in our pursuit of the small business market was probably the more interesting of the two, with the possibility for greater scale,” he added. Crossboard raised more than $15 million in funding ( according to our most recent coverage ) from investors including Atlantic Ventures, Greenhill SAVP, RRE Ventures, and Talus Holdings. I reached out to both Flatiron Media and The Berry Group for comment earlier this week but they haven’t responded — I’ll update this post if they do. 0

Crossboard Mobile Frequently Asked Questions (FAQ)

  • When was Crossboard Mobile founded?

    Crossboard Mobile was founded in 2006.

  • Where is Crossboard Mobile's headquarters?

    Crossboard Mobile's headquarters is located at 45 Main Street, Brooklyn.

  • What is Crossboard Mobile's latest funding round?

    Crossboard Mobile's latest funding round is Acquired.

  • How much did Crossboard Mobile raise?

    Crossboard Mobile raised a total of $30.95M.

  • Who are the investors of Crossboard Mobile?

    Investors of Crossboard Mobile include Flatiron Media, Vival, RRE Ventures, Tribeca Venture Partners, Talus Holdings and 3 more.

  • Who are Crossboard Mobile's competitors?

    Competitors of Crossboard Mobile include nextmark and 1 more.

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