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About PolicyGenius

PolicyGenius is an online insurance platform. The company provides a place to shop online for life, long-term disability, renters, and pet insurance through its quoting engines that offer comparisons of tailored policies. It was formerly known as KnowltOwl. The company was founded in 2014 and is based in New York, New York. In April 2023, PolicyGenius was acquired by Zinnia. The terms of the transaction were not disclosed.

Headquarters Location

32 Old Slip, 30th Floor

New York, New York, 10005,

United States



PolicyGenius's Products & Differentiators

    Life Insurance

    Life insurance is an affordable way to provide financial support to the people you love after you die.


Expert Collections containing PolicyGenius

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

PolicyGenius is included in 4 Expert Collections, including Fintech 100.


Fintech 100

999 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.



2,969 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.


Insurtech 50

50 items

Latest PolicyGenius News

More than a Quarter (28%) of Americans with Health Insurance Can't Afford Their Deductibles

Nov 1, 2023

News provided by Share this article For many Americans, basic health care is still unaffordable, even with health insurance NEW YORK, Nov. 1, 2023 /PRNewswire/ -- The Affordable Care Act was introduced more than a decade ago, making several preventative services available at no charge to millions of Americans. But many are still struggling to financially cover their basic health care needs. In the event of a medical emergency, 28% of Americans with health insurance said they wouldn't be able to pay their entire deductible, according to a new report released today by insurtech leader, Policygenius. Even 18% of Americans with health insurance and earning $80,000 or more a year said they would have to borrow money or use mostly credit to cover their deductibles, making them "underinsured." A staggering 45% of insured Americans have even avoided medical care because they knew or feared their health insurance wouldn't cover the costs. Among insured Americans who have seen a mental health provider, 42% have had their health insurance declined. 9% of insured Americans said they would go without insurance coverage if they lost their current health insurance, while 25% aren't sure what they would do. 63% of insured Americans said they would need at least some help signing up for a plan on the individual health insurance marketplace, with 15% of them saying they would be "not at all confident" in doing so. Almost a third of people currently on Medicaid (32%) said they expect to be able to re-enroll in the program if they lost coverage, but 17% said they would go without health insurance. Millions of Americans are at risk of losing Medicaid coverage this year because of the end of a "continuous coverage" provision enacted during the COVID-19 public health emergency and people are split on how they'll maintain health coverage. "The Affordable Care Act may have expanded access to health insurance, but we have a long way to go before we have truly affordable health care for all Americans and the findings in our annual survey support that. For many people who have health insurance, a medical emergency could still mean they have to deplete their savings, borrow money, or go into debt," Myles Ma, Certified Personal Financial Counselor and health insurance expert at Policygenius, said. "When you're choosing health insurance, you have to consider all the potential costs, not just the premium. If you can't afford the out-of-pocket costs, like the deductible, you can't truly afford the plan." Policygenius commissioned YouGov to poll 2,051 Americans 18 or older who confirmed having health insurance at the time of the survey. The survey was carried out online from Aug. 24 through Aug. 31, 2023. The results have been weighted to be representative of all U.S. adults. The average margin of error was +/- 2%. You can see more data and the full methodology in the Policygenius 2023 Health Insurance Survey . About Policygenius Policygenius , a Zinnia company, is a one-stop insurance platform that makes it easy to compare and buy policies, get unbiased expert advice, and manage an insurance portfolio in one seamless digital experience. Alongside the intuitive enterprise technology solutions and insights offered by parent company Zinnia, an Eldridge business, Policygenius is helping create better end-to-end insurance experiences for shoppers, advisors, and insurers alike — and enabling more people to protect their financial futures along the way. For more information

PolicyGenius Frequently Asked Questions (FAQ)

  • When was PolicyGenius founded?

    PolicyGenius was founded in 2014.

  • Where is PolicyGenius's headquarters?

    PolicyGenius's headquarters is located at 32 Old Slip, 30th Floor, New York.

  • What is PolicyGenius's latest funding round?

    PolicyGenius's latest funding round is Acquired.

  • How much did PolicyGenius raise?

    PolicyGenius raised a total of $276.05M.

  • Who are the investors of PolicyGenius?

    Investors of PolicyGenius include Zinnia, AXA Venture Partners, MassMutual Ventures, Norwest Venture Partners, Revolution Ventures and 19 more.

  • Who are PolicyGenius's competitors?

    Competitors of PolicyGenius include Next Insurance, Bima Milvik, Spruce, Jerry, Snapsheet and 7 more.

  • What products does PolicyGenius offer?

    PolicyGenius's products include Life Insurance and 2 more.


Compare PolicyGenius to Competitors

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Digit Insurance provides digital insurance solutions. It offers an online platform for users to avail of various types of insurance services, including car insurance, life insurance, health insurance, and property insurance. Digit serves the financial sector. The company was formerly known as Oben General Insurance. It was founded in 2016 and is based in Bengaluru, India.

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Snapsheet specializes in insurance technology solutions. It enables a claim process starting with virtual estimations all the way to final repairs and payment, by generating communication between consumers, shops, and carriers. The company offers a range of services including appraisals, claims management, and payments, all aimed at managing the insurance claims process. It primarily serves the insurance industry. It was founded in 2011 and is based in Chicago, Illinois.

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Collective Health

Collective Health provides health insurance, health benefits, and integrated third-party administration and navigation solutions. It offers an integrated software platform for employers to allow them to administer benefits plans and optimize investment all in one place. The company was founded in 2013 and is based in San Francisco, California.

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Bima Milvik

Bima Milvik provides digital health solutions in the healthcare industry. The company offers services such as telemedicine, discounts on medicines and lab tests, hospital cashback, and a health wallet with points. BIMA primarily serves underserved families across South Asia, Southeast Asia, and Africa. It was founded in 2010 and is based in Stockholm, Sweden. In October 2023, CapitalSG and LeapFrog Investments acquired a majority stake in Bima Milvik.


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Ladder provides digital life insurance services. The company designs a digital life insurance product to serve today's financially savvy consumer and has architected a way to structure risk in real-time. It was founded in 2015 and is based in Menlo Park, California.


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