About Polar Mobile
Polar Mobile creates and delivers mobile Apps for companies globally by leveraging the company's SMART Platform, which makes it fast and easy to launch branded mobile Apps across smartphones and tablet devices.
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Latest Polar Mobile News
Jul 29, 2013
By Ian Hardy Growth July 29, 2013 Polar rebrands, launches new native advertising platform Toronto-based Polar – formerly known as Polar Mobile – has been working hard on their business for years. Founded in 2007 by CEO Kunal Gupta, Polar has shifted away from the limitations of offering just mobile solutions and into an organized advertising play. Polar rose to fame by assisting organizations to deploy their mobile apps on various platforms such as iOS, Android, BlackBerry and Windows Phone. Some of the brands they help create on mobile are Sports illustrated, Food Network, CNN Money, WWF, Globe and Deliotte. Last year, the company received a $6-million investment from Toronto’s Georgian Partners and launched ‘MediaEverywhere’ – a platform that assisted brands to track and monetize their mobile sites and apps. Today, Polar has not only rebranded, but has launched the next phase in their plan called ‘MediaVoice.’ The official description of MediaVoice is that it’s a platform that “enables publishers to easily present, create, serve, and report native advertising experiences across their desktop, tablet, and smartphone websites.” You’re probably familiar with ‘native advertising’ as it’s commonly referred to as sponsored ads. You’ve seen these on Twitter, Facebook, and now we’ll see them possibly hit most of Polar’s customers. Apparently the list of early adopters are The Globe and Mail, Toronto Star, Financial Post, St. Joseph Media, Fight Network and Blue Ant Media. Publishers can choose from a collection of ‘pre-built’ content, including a sponsored story, sponsored video, sponsored photo gallery, and sponsored outbound content. All this seamlessly integrates into the design of the publishers app/website. Gupta stated that “Digital monetization is our industry’s top challenge, with mobile now representing over 40% of digital traffic — however less than 5% of digital revenue. Consumers are not engaging with display and mobile advertising today, and as a result marketers are not allocating budgets towards mobile. We think the banner is dead and are working to ensure that native advertising becomes a critical part of any company’s marketing mix.”
Polar Mobile Frequently Asked Questions (FAQ)
When was Polar Mobile founded?
Polar Mobile was founded in 2008.
Where is Polar Mobile's headquarters?
Polar Mobile's headquarters is located at 156 Front Street West, Toronto.
What is Polar Mobile's latest funding round?
Polar Mobile's latest funding round is Series B.
How much did Polar Mobile raise?
Polar Mobile raised a total of $9M.
Who are the investors of Polar Mobile?
Investors of Polar Mobile include Ontario Venture Capital Fund, Georgian and BlueSky Capital.
Who are Polar Mobile's competitors?
Competitors of Polar Mobile include AdAdapted.
Compare Polar Mobile to Competitors
InMobi operates a mobile ad network with an extensive range of ad formats, analytics and monetization tools for app businesses. The company builds mobile-first customer engagement platforms that transform the economics of influencing global consumers. InMobi helps customers engage consumers in a far more intimate way through mobile advertising. InMobi has developed Glance, a screen zero platform, enabling consumers to experience the internet on screen zero of their smartphones and other connected devices.
AdAdapted develops on-line advertising technology. AdAdapted provides the first scalable model for serving highly integrated ads in mobile games and apps. The AdAdapted platform gives publishers tools to create and register customized dynamic ad spots that are 'native', meaning they fit the content of the game or app.
LiquidM is a white-labeled Mobile Advertising Management Platform (MAMP), which allows media buyers to optimize their processes across the full range of premium to performance advertising. LiquidM's modular cloud-based software allows customers to run their ad tech infrastructure on a standardized, open platform that is customizable to their individual needs. On December 18, 2019, LiquidM was acquired by Smart AdServer. The terms of the transaction were not disclosed.
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