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Founded Year



Acquired | Acquired



About PointRoll

PointRoll is involved in the technology that creates expandable banner ads, in-banner videos, and other technologies that enable marketers to create, deliver and measure display ads as rich and full featured as a microsite without disrupting the users experience.

Headquarters Location

3200 Horizon Drive Suite 120

King Of Prussia, Pennsylvania, 19406,

United States


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Expert Collections containing PointRoll

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PointRoll is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,700 items

Latest PointRoll News

PointRoll gets acquired for $20 million, to lay off nearly 100 locally

Nov 25, 2015

Inside PointRoll's King of Prussia office. (Courtesy photo) Ten years after its acquisition by Gannett, PointRoll once again has new owners. It’s also laying off nearly 100 employees — roughly one-third of its workforce and half of it locally, according to an employee count we got last year. The King of Prussia adtech company, owned by Tegna (formerly Gannett) , sold to Austin-based ad-tech company Sizmek   for $20 million earlier this month . That’s just a fifth of its original sale price to Gannett in 2005 : $100 million. That sale was one of the biggest Philly tech business acquisitions since 2000. The company is laying off 93 employees from their KOP office, according to a federal notice reported by PhillyMag . The layoffs will begin in January and end in June. If you’ve been laid off, let us know. We’re working on getting together a list for our new jobs column, On the Market . Sizmek CEO Neil Nguyen said the company will keep its KOP office open and “continue to invest in it.” He added that “several PointRoll employees have also moved over to Sizmek offices in New York, Los Angeles and Chicago.” Sizmek declined to provide specifics on how many employees PointRoll employed at the point of sale and how many will join Sizmek post-acquisition. Last year, PointRoll employed 300 ( and laid off 20 employees in an effort to update its tech team, according to a spokesman ). The majority of its employees worked out of its 40,000 square foot KOP office, but it also had a Boston office. It’s not clear what will happen to the other employees or if a Philly office will remain. Advertisements - Continue reading below Through a spokesman, PointRoll CEO Mario Diez declined to comment. PointRoll CTO John Galvin, who joined the company last year from Exton-based Hoopla Software , and director of product management Tim O’Hare , are among the employees who are looking for their next roles, according to their LinkedIn accounts. Other execs, like VP of Product Management Rob Avery and VP of Product Joe Sullivan , left earlier in the year. In September, PointRoll merged with the Chicago-based ShopLocal to become a Tegna brand called Cofactor. Tegna only sold PointRoll, not ShopLocal, and several Cofactor execs remain in Chicago, according to LinkedIn. Job openings in the Philadelphia tech community

PointRoll Frequently Asked Questions (FAQ)

  • When was PointRoll founded?

    PointRoll was founded in 2000.

  • Where is PointRoll's headquarters?

    PointRoll's headquarters is located at 3200 Horizon Drive, King Of Prussia.

  • What is PointRoll's latest funding round?

    PointRoll's latest funding round is Acquired.

  • Who are the investors of PointRoll?

    Investors of PointRoll include Sizmek and Cofactor.

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